BWMagic’s Internet Marketing Newsletter
Should You Use YouTube, Twitter, Facebook… In Your Marketing?
First, I must admit to you that social media sites like Twitter, YouTube,
Facebook… are not my thing. I frankly don’t like them but that hasn’t
stopped me from using them to my advantage.
I find Twitter way too silly and Facebook way too nosy… the one in
the whole bunch which I like the best is YouTube and even that comes
with a lot of qualifiers.
But it’s not so much the sites themselves, it has to do with age and
old habits. I can remember a time when marketing on the web didn’t
include any of the above because they just didn’t exist. Life was a
lot simpler then – all you had to be concerned about was creating great
content and building your keyword rankings.
However, you have to change and adapt with the times or you will quickly
lose out to those who can change their marketing on a dime. So despite
my own feelings, I use all these social networking sites and tie them
in to all my online promotions.
One of the underlying strategies web marketing demands is that you firmly
place your content in the whole mix of what’s happening on the net. The
more you connect your content to all involved parties, the less Google
can ignore your content.
The biggest mistake most beginning webmasters and companies make – they
create a perfectly good site and place it on the web. Then they patiently
wait for something to happen…
…many are still waiting!
That’s not how it’s done, at least not in my case. You have to become
pro-active, you have to get out there and actively promote your site.
Write articles, join forums, make comments, tweet your content, create
related videos, build a fan base, build your lists… in other words,
get involved with the web.
The more you get involved and the more you can get your content tied
up in the whole discussion of the web, the faster you will succeed.
These new social/networking sites makes it very easy to get your content
noticed and into the whole mix. Google can’t ignore your content if
1000’s are re-tweeting it, Google can’t ignore your video if 1000’s of
tubers are giving it the thumbs-up, Google can’t ignore your latest
article if 1000’s are clicking the “like” button…
…you will get Google’s attention.
This is all important because Google controls 70% – 80% of the search
traffic and getting listed at the top of Google is still the key to
succeeding on the web. These sites can help you get that Google traffic
and that’s the main reason you should use them.
Now, the one I like the best is YouTube, not because it is owned by
Google, but a well made video can jump instantly onto the first page
of Google for some very popular/lucrative keywords.
No SEO, no backlinks, no on-page optimization… your video is on the
first page and in some lucky cases, stays there for months at a time.
And this doesn’t take into consideration that people are now by-passing
the search engines and using sites like YouTube to do their searches –
finding their answers in videos, rather than using an ordinary search engine.
Another reason why I really like YouTube is that you can quickly build
a community around your content. You can quickly build your list of
subscribers and friends… all making comments and adding video responses
to your channel.
Plus, these channels can be super targeted… you can have one on web
marketing, you can have one on list building… in other words, you can
have a channel on each topic area of your site.
Then there is the whole nature of videos themselves, people like them
and they like getting their information in video form. It is more universal
and you will reach more viewers, many wouldn’t be caught dead reading
your article but will watch an interesting video based on that article.
In addition, I believe YouTube will only grow in importance in the future.
This is based on some recent developments – CNN reports that Google plans
to spend 100 million on original programing to create 20 premium channels.
And recently when Larry Page took back the CEO job at Google, he created
vice presidents in seven key areas – YouTube and video was solidly in the
mix with search, social, Chrome, mobile, local and ads. This shows that
Google is placing a lot of importance and emphasis on YouTube going forward.
Helping You Succeed Online Since 2002!
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