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BWMagic’s Internet Marketing Newsletter
Does Google Believe Your Links Are Natural?
If you’re like me and monitor hundreds of major keywords
in Google on a daily basis, the last few weeks have been
really interesting. There seems to be a major shake-up
in the works, mainly regarding your site’s backlinks
and if they appear natural or not.
Google, now more than ever, seems to be judging the
quality of your links. Do your links follow set norms
or standards? Do they appear natural? Or do they
Thousands of webmasters have received Google’s answer
in the form of a message in Google’s Webmasters Tools
– your site’s links appear unnatural.
These webmasters have been told by Google to:
“Specifically, look for possibly artificial or unnatural
links pointing to your site that could be intended to
manipulate PageRank. Examples of unnatural linking could
include buying links to pass PageRank or participating
in link schemes.”
In fact, Google has de-indexed some popular blog networks,
where webmasters could purchase links to manipulate their
rankings in Google. This is a warning sign for other
webmasters to make sure your links are natural and not
manipulated in any way.
Of course, if you have been practicing SEO, you probably
have been actively building backlinks to your site and
web pages for ages. Now is a good time to re-examine your
link building practices and see if they do meet Google’s
This is very serious business, if your links appear unnatural,
you will lose your rankings in Google. It can even make your
Anyway, as usual, I have written another article on this
topic and I list 5 or 6 things you can do to make your
links appear more natural in the eyes of Google.
You can find the article here:
Google & Your Links
But I would like to leave you with another helpful tip.
One easy way to monitor your current links and keywords
in Google is simply to create Google Alerts for your
site’s major keywords and your site’s URL. Then whenever
Google indexes a link containing these keywords or your URL
– Google sends you an email. Great way to track your links
and also a great way to track your competition.
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