Tag Archives: bing

Google vs Bing – Who Wins The Little Miss Search Award?



BWMagic’s Internet Marketing Newsletter

Google Zipper





The Photogenic Award Goes To…

While Bing may be losing the search war, at least when
it comes to “user numbers”, but can the case be made
that Bing will win the Little Miss Photogenic Award.
However, don’t rule Google out when it comes to putting
on a good show for its visitors, this little Backrub
has made some great interactive moves in the past few
years.

Today’s Zipper image almost takes the crown, but the
Pac-Man game from a little while back, was much more
entertaining.

Is it just me, or has Google increased the number of
these “special logos” they feature on their home search
page? Could this be in response to all the images Bing
is displaying? Isn’t all this foolishness, sounding more
and more, like a little Miss Search contest? My dimples
are prettier than your dimples…


Google UnZipped





But this is serious business, serious as in Billions,
since gaining the patronage of loyal users who log in
each day does mean money in the bank for these search
engine companies. Hands down, Google seems to be winning
that war with over 65% share of the lucrative US search
market, but according to Alexa, Google has been knocked
down from its #1 spot numerous times last year by Facebook.

The premier social network repeated this feat several
times again this year and this must be worrisome for
Google, which has long been the top site on the web.
But even more troublesome is the fact that Facebook
users spend much more time on site or logged in, than
do Google users. And did someone say Facebook was
developing its own search engine?

All serious stuff indeed, but back to our Little Miss
contest, who wins the photogenic award for having the
best visual presentations? Bing? Google?




Google UnZipped


Months back, I became so annoyed at Google’s whole
Privacy Changes and its cruel Panda Updates, I switched
my computer’s homepage from Google to Bing. I have been
enjoying immensely the eye-popping images which are
presented each day. It does make me want to keep using
Bing and seeing all those pictures.

However, I do find the Google’s presentations much more
creative or should we say inventive. Besides, in a former
life I have been an artist and art teacher, so liking
things which show the creative and whimsical side of life
is probably in my DNA. While the search engine marketer
in me is totally ticked at Google’s recent move to favor
corporate brands in organic search, I must admit some of
Google’s doodles are true masterpieces. They keep me
grinning all day long.

So who wins?

Who cares… just keep those images coming so I can get
my daily fix.



+Titus Hoskins

www.bizwaremagic.com

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The Yahoo Bing Transition Has Begun – Some Tips



BWMagic’s Internet Marketing News


The Yahoo Bing Transition Has Begun – Some Tips



For over 10 years now, I have concentrated most of my SEO efforts and site design
towards Google, mainly because they send me around 70% to 80% of my free organic
traffic depending on the site in question. Although Google, with their countless
updates and never ending Algorithm tweaking, has sent me into fits of
depression/rage/pure joy more times than I can count, but I still like Google and
can’t imagine my web-day or web-income without it.

However, Yahoo has now begun to test and show organic, as well as paid search listings,
from Microsoft. You will still see the same Yahoo interface but the results are coming
from Bing. Now is the time to optimize your site or sites for Bing if you haven’t done so
already.

Now I must admit, I am probably not the best one to be explaining this because as mentioned
above, with all my years online I have never really concentrated much of my SEO on Yahoo or
Bing. Now I have paid listings in both of them and many of my keywords are ranked high in
both Yahoo and Bing but I have never gone out and actually tried to raise my rankings in
any of them.

In other words, I have never really bothered with them because of the low volume of
traffic which they produce compared with Google. If you’re on a tight budget or you
have very little time, it’s best to concentrate your efforts on Google.

But putting all your eggs in one basket is never a good idea, especially now when
we don’t yet know the outcome of the Bing/Yahoo marriage. Ranking high in this new
search engine could produce more traffic and it’s best to be prepared for it.

Like Google, Bing has its own section for Webmasters which offers advice and tools.
Using these tools and following the SEO advice should get your site ranked high.


Here’s something directly from the Bing Toolbox:


“Web sites that naturally appear high in search engine results typically
have maximized their SEO methods, by using:

Relevant and unique title tags on all Web pages;
Succinct meta tag content descriptions;
Header tags (specifically h1 tags) within the content;
Text navigation links;
XML Sitemaps; and,
Robots.txt files. “



Find more helpful stuff here:


www.bing.com/toolbox/webmasters

Now of course, how this whole transition plays out and what effect it will
have upon the online search world remains to be seen. Like most webmasters,
I constantly view my site’s stats and raw data… seeing where my visitors
are coming from and what keywords they are using to find my content.

For very lucrative sites I even monitor my site’s traffic logs sometimes on
an hourly basis… checking the latest 300 visitors. I know there are software
programs and site’s stats such as Awstats and Analog Stats. I also use Google
Analytics but closely monitoring your traffic gives you a special feel for how
well your site is performing.

I firmly believe you have to know your site like the back of your hand, you
have to know how well it is performing and what is working. Most of all, you have
to discover what is not working… if your visitors are immediately leaving your
site, your content may not be of a high enough quality or you are targeting the
wrong keywords.


Or even the wrong search engines.

If my Bing/Yahoo daily search traffic starts to increase, I will pay more attention
to ranking high in those search engines. But as of yet, I am not seeing the numbers
which would warrant extra time. This doesn’t mean these search engines doesn’t produce
good quality traffic – just saying the numbers aren’t there yet.

Nor should you be mis-lead by the small numbers, if this traffic is converting into sales
– you should be paying attention and optimizing your sites for Bing/Yahoo. That’s why
I have always found it profitable to have paid search listings in both Yahoo and Bing…
their traffic do convert into sales. So the transition does concern me somewhat and
so far things have gone smoothly.

Can Bing/Yahoo really compete with Google in organic search? I don’t think so, but
their combined numbers will probably go up and make it much more worth your while
to optimize for this new search engine.

To find out more about this whole transition and to get more tips try here:

Google vs Yahoo Comparison

And here’s a great site to compare how your site ranks for your keywords
in both Google and Yahoo:



www.langreiter.com/exec/yahoo-vs-google.html




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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Can Microsoft’s Bing Beat Google In The Search Engine Wars?

Google Spot!

Internet Marketing Newsletter – Special Report

Can Microsoft’s Bing Beat Google In The Search Engine Wars?

This week, like many online marketers who keep a close eye
on countless profitable keywords, I spent most of my time
giving Bing (the new search engine from Microsoft) a really
good run-through. I was mainly testing it to see how good the
results were compared to those given by Google, who is still
the top dog when it comes to the extremely lucrative online
search market.

My first overall impression of Bing has been surprisingly
positive. I really wasn’t expecting it to be so good, mainly
because it was coming from Microsoft and my opinion of them
lately has been permanently downgraded by my own trials and
tribulations with Vista on my brand new “IBUYPOWER” gaming PC.
What were they thinking… it had me scrambling for my old Windows XP
which I truly love using… lets just hope Bill and the boys get the next
Windows OS right!

In this light, I was very curious to see how Microsoft would
do with this new search engine or site? Would they give us
something useful or totally mess it up?

While one would like to remain objective in analyzing any new
search engine, our own viewpoints do creep into our judgments,
many a time without us even realizing it. So with this in mind,
please read the following information and critique of Bing in
this light. Also, since the majority of my present online income
comes directly or indirectly from Google, most of my own personal
opinions are slanted in favor of Google. I really like Google
and I have been using it personally for years. I can honestly
say I could not get through my marketing day without Google.
And this is not so much Google search, it’s Google Alerts,
Google Analytics, Google Adwords, Google AdSense, Google Docs,
Google Maps, Google Earth, iGoogle… and the list goes on.

But the question at hand – Can Microsoft’s Bing Really, Truly,
Honestly give Google Search a run for those all important search
engine dollars?

First, you really have to check out the Bing site or interface
and see it for yourself. Like Google’s, it’s very simple with only
search as the main function, as it should be. Your search can be
on the Web, Images, News, Maps, and more… does this sound
familiar to you? Does it remind you of another search engine?

Bing!

There are also links at the top of the Bing homepage pointing
to Sympatico/MSN, Windows Live and Make Bing Your Homepage. There
is also a very scenic background picture which they seem to be
changing/rotating each day. This might seem like a minor point,
but in my opinion it’s a nicely added touch that will help visitors
remember Bing in their mind’s eye. Catching your potential user’s
attention should never be frowned upon when you’re discussing the web.

As a former artist I am always impressed when I see a nice
layout and design incorporated into a website. Bing gets top
marks for a simple, yet great design. It just has a little more
impact than Google’s now iconic homage to white space. But will
search users of Bing really be looking for scenic pictures or will
they be looking for good solid results to solve their questions
and problems. In most cases, they will be looking for the latter.
However, the background images on Bing could help distinguish it from
Google because the search results themselves are extremely similar
in many cases. Don’t know if this is good news or bad news for Google?

I was firmly struck with how same the results are in both search
engines. Since I am a ful-time online marketer, I monitor countless
keywords on a regular basis (hey, they’re my bread and butter), so
I have to keep a close watch on them. Thankfully, most of my first
page Google keywords are also being displayed on the first page in
Bing, so I can easily remain neutral in any upcoming search wars
should they occur, those Swiss guys have the right idea.

While the results and the way they are displayed, are very similar
in both engines, in my opinion, Bing has the better layout with
a much more pleasing arrangement of their listings. There’s a nice
preview button for each listing and it gives you related searches
and your search history on the left hand side of the page. More
importantly, the search results are substantive, for example,
if you search for Obama, in addition to the search results you
will get related Obama listings for Issues, Facts, Biography,
Childhood, Speeches and News. Also in this case, you have around
20 main listings running down the results page as opposed to Google
which usually gives 10 main organic listings. Although this is
changing as Google places in more News, Products, Videos
and Brand Name links into their rather crowded listings.

One slight difference, Google has the “Did you mean” feature
which helps correct your spelling and help you find the right
word you’re searching for. It would be curious to see how many
people/students/searchers use Google not for search but as a
gloried spell-checker! Regardless, this is still a major reason
for many people to keep using Google. Not to be outdone, Bing has
a similar function and will guess at the right word or spelling.

Bing Romiance

At the moment if you compare web traffic as measured by Alexa.com,
you will see that Google is in the number one spot. It gets the most
traffic of any site on the web but all of this is not search traffic,
only around 65% goes to search if you also count image search – gmail
counts for around 25% of the traffic.

In second place we have Yahoo.com but most people use that site
for email, around 43% and much less use it for search. MSN comes
in at number 6 and again visitors are using it for other things than
for search. You can note that Bing traffic is listed under
“runonce.msn.com” and accounts for roughly 20% of the traffic.

MSN Alexa

Curiously, I see from own log stats that Bing is regarded as a
site rather than a search engine. Most of my sites uses AWStats
and Bing is listed under sites rather than in the search engine
section. I am already seeing some traffic from Bing, be interesting
to monitor this traffic and see if it increases over time…
could be a good indication Bing is catching on with search users.

Bing Obama!

Can Bing truly compete with Google?

Well, judge for yourself, take the Obama test! Do a test search
of Obama in both Bing and Google. Compare the results – which
one do you like? Which one gives a better overall picture/summary
of Obama? Be honest, be true… which results would you like to
see in your searches? Does Bing give Google some real competition?
The answer to that question lies on both those pages… any search
engine who will beat Google must give quality results, as good as
or better than Google. Same holds true for Bing or any of the new
search engines which have appeared recently on the web.

Google Obama!

Frankly, at the moment, I don’t see any search engine (old or new)
giving Google any real serious competition. Mainly because Google
hasn’t just remained a search engine, wisely, it has expanded its
functions and services over a whole list of web activities, way beyond
search. Combined, all these services (mostly free) have propelled the Google
Brand Name into the most serious player on the web. Even if someone
gives Google a run for all those search dollars… Google can easily
win the traffic war on so many other fronts.

Only time will tell if Bing can eat into Google’s 70% or more share of
the very lucrative U.S. search market. But if they keep it simple and
start offering the same or better results than Google, Bing (aka Microsoft)
could give Google a few hiccups, we could actually see some major battles
for the search users’ hearts and minds, especially among the hard-core
searchers. Bing does have an appeal and one can’t forget that Microsoft
does have more than a few pennies to throw at this venture.

In the end, because of Google’s dominance and well-deserved reputation
for giving quality results, not to mention a Brand Name that has probably
already leaped into our genetic code, only marketing and lots of it, will
give Bing an outside chance of beating Google. And if you’re laughing at
that statement, you probably have an attic full of GM stocks gathering dust.

Please Share:

Titus Hoskins
www.bizwaremagic.com

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