BWMagic’s Internet Marketing News
List Building Tips For The Affiliate Marketer
List building is one simple marketing strategy any affiliate marketer
can use to increase traffic and sales. But there are a few simple things
you can do to make your list building and affiliate marketing much
If you’re into affiliate marketing you will probably already know how
important list building is to your overall success. However, I sometimes
get the feeling from close examination of my competitor’s sites that
list building takes a back seat in their site layout and design.
One also gets the general feeling that list building is not as important
as it once was, especially in the early days of online marketing before
the advent of so many social media/networking sites.
Granted for the ordinary webmaster, in the age of Twitter, Facebook and
YouTube, building your own personal autoresponder lists have taken a
backseat to these social networking sites which obviously builds your
subscriber list for you. But these are third-party sites controlling
your subscribers and while they more or less eliminates the whole notion
of unwanted spam, they do present issues regarding the use of these lists.
Coming from the old school of marketing, I realized the importance of
my lists from the start. I also realized the most difficult part of building
a list was not getting the subscribers, but connecting in some way with
them and building trusting relationships with lists in the tens of thousands
is not an easy thing to accomplish.
List building in regards to affiliate marketing is of special interest
to me since I am a full-time affiliate marketer and anything which makes
my job easier I will try. Like most affiliate marketers, I have created
niche sites dealing with the products and services which I promote. One
major component of these sites is the list building element. On almost
all my sites I try to capture my visitor’s contact information to give
follow-up information which lets me market to these subscribers in a
very subtle way.
The important thing here is to offer free ebooks, guides or e-courses in
order to capture this contact information before these customers are sent
along to the merchant’s site. This is the “old squeeze page” which many
online marketers use in order to build their own list of potential prospects
for their offers.
This must be a “win-win” situation for everyone involved so I like
connecting these lists to special sales, coupons and deals which are
offered by the merchants. These customers can get $100’s off the price
of the products featured so that they end up with a good deal and you
end up with a sale.
All this couldn’t be possible if you didn’t build your list of targeted
clients or customers looking for the products you’re promoting. List
building in this area has proven very effective for my affiliate marketing,
so effective I try to put my subscriber form or box on all my webpages.
So if you’re an affiliate marketer who is sending your visitors directly
to your merchant’s site, think again, and see if building or capturing
your visitor’s contact information is worth your while? If done properly,
this can be an excellent way of increasing your sales and commissions.
Another form of list building which I believe too many affiliate marketers
take for granted is the powerful little “cookie”. For those not in the
business, a cookie is simply a piece of code which identifies your referrals
as belonging to you or your affiliate ID, if a sale is made immediately
or for any time in the future you will get credit for the sale because
you referred the customer or client.
Now, the trick here is to pick affiliate products and programs which
have a 90 Day Cookie or more; if a sale is made in those 90 days you
get credit for the sale. The longer the length the better, there are
even some products and companies which give life-time cookies.
Why is this so important you ask?
Well, if you have a popular site you can quickly build up a long list of
potential customers cookied with your affiliate IDs. The larger the list,
the more sales you will make. Affiliate marketing is a numbers game,
the more numbers you have, the easier it is to succeed. I have found
this so profitable that I try to “cookie” all the lists I build in the
process mentioned above, so that all these potential customers have my
affiliate IDs attached.
So it doesn’t take a genius to realize, used in combination, this can be
an extremely profitable form of list building which every affiliate marketer
should be doing if they haven’t already figured out this simple marketing
strategy. Build your lists, cookie your lists, and then sit back and reap
If you want to find out more about list building, why try this handy eCourse: list building .
And if you want to check out a good practical Autoresponder System – Aweber
Helping You Succeed Online Since 2002!
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