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Will “GoogleMe” Finally Make Google a Two-Trick Pony?
If you have been reading this small marketing newsletter or emails,
you know I am probably too obsessed with Google and everything
connected with it. However, since 80% of my online income
comes directly or indirectly from Google there is a reason for
Or in other words, without my high rankings in Google my income
would be cut down to 20% – Ouch!
For this reason I keep a close eye on Google and all the rumors
swirling around it. Lately, the buzz concerns “GoogleMe” or “Google Me”
which is supposed to be a “Facebook Killer”, a social network
program/site being developed by Google.
(I am not making this up folks – this rumor comes from CNN –
best source on the planet for rumors and gossip. Find it here:
Since Google started people/critics have been complaining that
Google is a “one-trick pony”, its one and only really successful
venture has been its lucrative search engine and its obvious
dominance of that market – at least in the North American
Despite offering up or buying up some very popular programs
such as Gmail, Youtube, Google Voice, Google Buzz, Android
and even venturing into the Nexus One Phone —- Google is still
mainly known for online search.
Now, besides Apple and Microsoft, Google’s main competition is
Facebook, which has the growth and numbers Google can only
dream about. People have embraced Facebook and use it daily to
connect with colleagues, friends and family.
However, Facebook is morphing into more than just a social network
of like minded individuals – it is becoming a search engine. The
Facebook “Like Button and Box” is becoming a more democratic way of
voting for your most popular websites and products. Facebook’s
Open Graph Search can be seen as a real challenge to Google.
The search functions on Facebook even have an “auto-suggest” feature
which makes it even more effective. All this must have Google concerned
since it really has no competition to worry about – the upcoming
Bing/Yahoo might be a minor irritant but Google has already strongly
beaten those two in the search marketplace.
This brings us back to the question at hand – does Google have a
Facebook type program in the works? Can it possibly give Facebook
Most of Google’s new programs have not caught fire with the general
public – at least not in the way that Facebook has. Google Buzz,
Google Voice, iGoogle, Google Wave… all have been debuted with
much fanfare and buzz, only to stall or peter out; at least when
you compare them to something like Facebook.
GoogleMe, if it does surface, could suffer the same faith or it could
break the mold and give Google another popular program to further
develop and strengthen its search dominance. And it can be monetized in
the save way that Google has monetized (some say ruined) YouTube.
However, others disagree, many believe Google monetization of YouTube
has made that program stronger and has given a revenue source for
millions of young Spielberg wanabes. More power to them and Google.
Now from a marketing angle, GoogleMe like Facebook, could be a great
place to promote your website and/or products. Recommendations from
family and friends play a vital role in what we finally buy. Recommendations
from people we know and trust is a major buying factor and marketers have
taken advantage of this fact for a long time.
But can a GoogleMe really give Facebook some real competition?
The answer is a definite YES.
People will use the site that gives them the best features and
programs, but Facebook’s numbers could be a problem for Google,
most people use Facebook because that’s where everyone else is.
If GoogleMe becomes “the” place to be on the web, then it will
finally give Google its second “out of the ballpark” program. One
that can generate lucrative revenue streams beside search, although
search will probably be a major part of any program Google creates.
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