Category Archives: Social Marketing

Tips, tactics and helpful Inforgraphics on social marketing in Twitter, Facebook, Google Plus, Pinterest, YouTube and all the major social networks.

Is Content Marketing The New SEO?


Content Marketing




Is Content Marketing The New SEO?

Written by Titus Hoskins


Search Engine Optimization or SEO has long been the main stable of many a
successful webmaster or site owner, but is it still effective on today’s web?
After Google’s many decimating algorithm updates, especially Penguin, has SEO
run its natural course? Guess the real question here is a little more dramatic
– is SEO dead?

One thing is certain; Google has drastically changed how the web now works.
Through its many algorithm changes and fear mongering Google has altered
forever how content is presented and accessed on the web. Exact keyword
linking, the very heart of the Internet, has been severely if not fatally
damaged. In addition, finely tuned optimized webpages and sites are now
looked on with disfavor – especially by Google, the company that controls
75% of the web’s lucrative search traffic.

In recent years, webmasters and site owners have become so scared of Google’s
Mighty Wrath, they hesitate to even keyword link to content on their own sites
and are extremely leery of linking out to any resources, no matter how helpful
these may be for their site’s visitors. The erosion of these essential keyword
links has made the web less relevant and useful. And the fallout is just beginning.

Link building of any kind is now perceived as “unnatural” and against Google’s
infamous Webmaster Guidelines. At the very core of this discussion, if webmasters
have to actually build links then these links can be seen as unnatural and manipulated.
Backlinks from article resource boxes, blog posts, press releases, forum comments…
have all come under disdain. In other words, link building by its very nature,
is wrong and should be avoided if you want to rank in Google.

Not everyone agrees with this statement, but one does get the general overall
feeling that SEO and link building, in particular, have lost their effectiveness
on the Post-Panda/Penguin web. Webmasters have also become keenly aware of their
link profiles and backlinks from other sites. These same webmasters are scrambling
to clean up any bad links – either by removal or by disavowing them in Google’s
Webmaster Tools.

[For a very insightful look at links and link building in 2015 – read this article
by Eric Ward, a link expert who pioneered the process long before Google reared its
delightful head.]

So if link building and on-page optimization are out, what is there left for the
poor webmaster to do? One over-riding solution that is gradually coming to the
forefront is content marketing. This solution is a broad term that encompasses
a whole series of promotions webmasters and site owners can do to bring their
content into the spotlight.

This new method can often be seen as a roundabout way to promote your site and
brand. Instead of traditional SEO methods, a webmaster puts into place or builds
numerous social platforms and subscriber bases, in order to push or market their
content. For example, in the not so distant past, if a site owner wanted to build
backlinks/seo for a certain important webpage on his or her site, they would
build/exchange links from other related sites, perhaps do a guess blog post or
submit a related article to another site and do other like-minded things.

Now with content marketing the process has changed slightly – a webmaster can do
an infographic of that “certain important webpage” and submit that infographic
to all their social media sites like Facebook, Twitter, Google+, Pinterest,
StumbleUpon, Linkedin… where they have thousands or 10’s of thousands of
followers/fans eager to like and share this infographic. Or the resourceful
webmaster can make a related video to not only share on YouTube, but also on
all the other social bookmark sites.

Webmasters are now marketing/promoting related content (infographic, video,
slideshow, image…) in order to create buzz and momentum for their webpage or
brand. Subscribers and followers will comment, like and share this helpful,
funny or inspirational content to their fans and followers. All this social
activity and engagement can be seen as the new SEO. One can use it to build
natural backlinks to your website.

Same old, same old… you’re thinking, but not really.

This whole social involvement/sharing is much harder to manipulate and can be
seen as a more “natural” ranking metric by the search engines – especially Google.
Having thousands of social media followers discussing and recommending your content
will no doubt be a major ranking factor in the years to come.

In a similar light, how many active followers/fans your brand or site attracts
will also be another important ranking metric when the search engine come calling.
How well you can “market” your content will play a significant role in the number
of visitors or clients your site receives. Lastly, actively promoting your content
in all these social platforms may just be the new SEO.

Want more help with content marketing? Here are:

12 Content Marketing Strategies For Effective SEO In 2015



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28 Internet Acronyms Every Parent/Person Should Know


28 Internet Acronyms Every Parent/Person Should Know

OMG – Are You Totally Clueless When It Comes To Internet Acronyms?


For most people, the Internet has always been a fascinating creature to behold.
It can also be a truly scary place.

Just came across these Web Acronyms on Cnn.com and they are something you
should know – especially if you’re a parent who is wondering what all those
strange coded “letters” or acronyms are in your son’s or daughter’s text
messages?

Don’t know if you’ll be surprised by some of these phrases, but chances are
almost 100% you will want to know these acronyms. Besides who wants to be
totally clueless when it comes to these things?

Even for online marketers these web acronyms are good to know – well
maybe amusing would be a better word.

Anyway, here are “28 Internet Acronyms Every Parent/Person Should Know”

Internet Acronyms


www.bizwaremagic.com

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Steve Jobs – 101 Reactions To His Death



BWMagic’s Internet Marketing Newsletter


Steve Jobs – 101 Reactions To His Death




Steve Jobs


























Usually when someone in the public eye passes away, someone
you didn’t know personally – it rarely affects you. But for
me, Steve Jobs’ death on Wednesday really touched me.

As Ashton Kutcher tweeted:

‘I never thought I could be so busted up about the loss of
someone I never met.’

Don’t exactly know why, but having watched most of his product
launches and presentations, it felt like you knew him personally
– the sign of a great marketer.

Maybe the real reason lies in the products Apple gave us under
his guidance such as the iPod Touch, which I carry religiously
on my daily hikes. Or like the iPad which has become my constant
companion as I watch TV and surf the net at the same time.

It’s really strange how these Apple products are connected
directly to Steve Jobs… you really feel they are his products.
Perhaps, because they actually are his inventions – his ideas, his
vision and his direction.

Strange as it may seem, it is as if Steve Jobs not only gave
the world his great revolutionary products, but it feels like
he gave them personally to you. That’s why so many people around
the world are mourning his death and our loss. Including me!


Other Reactions…

The Jobs family: “In his public life, Steve was known as a visionary;
in his private life, he cherished his family. We are thankful to the many
people who have shared their wishes and prayers during the last year of
Steve’s illness.”

Apple Co-founder Steve Wozniak: “It’s like the world lost a John Lennon –
I mean Steve was clearly the most outstanding business thinker and almost
everybody high up in the technology business recognized that somehow he
had the ability to think out new ways of doing things, not just ways to
improve what we have (do a better version of something) but do it in a
totally different way that the world would swing towards.”

Microsoft co-founder Bill Gates: “Steve and I first met nearly 30 years
ago, and have been colleagues, competitors and friends over the course
of more than half our lives. The world rarely sees someone who has had
the profound impact Steve has had, the effects of which will be felt
for many generations to come.”

Google CEO Larry Page: “He was a great man with incredible achievements
and amazing brilliance. He always seemed to be able to say in very few words
what you actually should have been thinking before you thought it. His focus
on the user experience above all else has always been an inspiration to me.”


To view more reactions to the Passing of Steve Jobs you can go
to the WebProNews site here:

100 Reactions To Steve Jobs Death

You can even leave your own reaction or feelings.



Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

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