Category Archives: Social Marketing

Tips, tactics and helpful Inforgraphics on social marketing in Twitter, Facebook, Google Plus, Pinterest, YouTube and all the major social networks.

Rock Solid Life Advice From 51 One-Liners Found on The Internet

Bizwaremagic's 51 One-Liners Life Advice

(Which one of these 51 One-Liners applies most succinctly to your miserable life?)

1. It’s not the bullet that kills you, it’s the hole.

2. Laugh at your problems, everybody else does.

3. Wise people think all they say, fools say all they think.

4. If you must choose between two evils, pick the one you’ve never tried before.

5. Efficiency is a highly developed form of laziness.

6. Never test the depth of the water with both feet.

7. A conscience is what hurts when all your other parts feel so good.

8. Be careful of your thoughts, they may become words at any moment.

9. It’s so simple to be wise. Just think of something stupid to say and then don’t say it.

10. Sometimes the best helping hand you can give is a good, firm push.

11. If you don’t care where you are, then you ain’t lost.

12. Unless you’re the lead dog, the view never changes.

13. If you do not say it, they can’t repeat it.

14. It matters not whether you win or lose: what matters is whether I win or lose.

15. Progress is made by lazy men looking for an easier way to do things.

16. If you can’t convince them, confuse them.

17. No one is listening until you fart.

18. Only dead fish go with the flow.

19. A cheap shot is a terrible thing to waste.

20. A hard thing about a business is minding your own.

21. What if there were no hypothetical questions?

22. Insanity is hereditary. You get it from your kids.

23. Some mistakes are too much fun to only make once.

24. Everything is edible, some things are only edible once.

25. Laugh and the world laughs with you. Snore and you sleep alone.

26. If you keep your feet firmly on the ground, you’ll have trouble putting on your pants.

27. Stress is when you wake up screaming and you realize you haven’t fallen asleep yet.

28. Married men live longer than single men, but they’re a lot more willing to die.

29. Beauty is only skin deep… but ugly goes all the way to the bone!

30. The reason grandchildren and grandparents get along so well is because they have a common “enemy”.

31. Going to church doesn’t make you a Christian any more than standing in a garage makes you a car.

32. With a calendar, your days are numbered.

33. The early bird might get the worm, but the second mouse gets the cheese.

34. He who smiles in a crisis has found someone to blame.

35. If it’s true that we are here to help others, then what exactly are the others here for?

36. Life’s like a bird, it’s pretty cute until it shits on your head.

37. Some of us learn from the mistakes of others; the rest of us have to be the others.

38. At certain times, any one of us may be depriving some poor village of its idiot.

39. Light travels faster than sound. This is why some people appear bright until you hear them speak.

40. The trouble with doing something right the first time is that nobody appreciates how difficult it was.

41. Discretion is being able to raise your eyebrow instead of your voice.

42. Men are like mascara, they usually run at the first sign of emotion.

43. Always borrow money from a pessimist. He won’t expect it back.

44. The right to be heard does not automatically include the right to be taken seriously.

45. You can easily judge the character of a man by how he treats those who can do nothing for him.

46. Everyone has the right to be stupid, just don’t abuse the privilege.

47. A clear conscience is usually the sign of a bad memory.

48. There are no winners in life… only survivors.

49. Strangers have the best candy.

50. Trust but verify.

and Never Forget…

51. If the world didn’t suck, we’d all fall off.

Bizwaremagic's Dropped Mic

To get more quotable quotes just click here or visit our Pinterest Board entitled “Quotes To Get You Thinking”.

Titus Hoskins
www.bizwaremagic.com

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Bizwaremagic Launches Its First Viral Marketing Campaign

Bizwaremagic Launches Its First Viral Marketing Campaign
(And Needs Your Help!)

These days they say everything should be viral – including one’s promotion and marketing. More essential, because of the ever-increasing importance of social media, webmasters and online promoters should not ignore this viral element in their campaigns. Instead, the experts suggest because of the nature of the Internet, viral marketing/promotion should be embraced and even exploited.

Easier said than done.

Getting an image, video or web content to go viral is extremely difficult. It’s like trying to read human nature and then having all the cards fall into place. One never knows what will catch a browser’s attention and compel that said viewer or reader to share your content.

Short of cute talking kittens and sneezing pandas, creating a viral campaign of any kind is an “iffy” business. Combine this tricky feat with marketing and one is entering a virtual minefield – no pun intended. Chances are extremely high your so-called viral content may just stay static, and the only place it will go viral is in your own mind.

However, life would be no fun if everything was easy to do. And we would all be heroes or at least heroes for just one day as the song goes!

Actually, years ago, I did have a web page go viral. Well, in this case, it delivered some extra 70k visitors to my site in one day. Guess that was a viral event, one of my site’s articles was featured on the front page of Digg.com, and many sites picked it up or linked to it. This so-called viral event gave me a good chance to study this kind of web traffic, and I naturally wrote an article about it located here.

Usually, viral content has to appeal strongly to the emotions, the absurd or the funny bone. It this content can quickly capture a strong sentiment or belief – it has a much better chance of being “liked and shared” in the many different social media sites – with Facebook, Twitter, Pinterest and Google+ being the major venues.

In my modest opinion, this viral content must also have a strong visual element or appeal. Catching eyeballs is the name of the game. Strong visual images are needed to catch the attention of these eyeballs as they scroll news feeds at ever increasing speeds. It’s all about the hook.

This year I am creating some (hopefully) viral content around Black Friday. This campaign will consist of different images/banners/content revolving around this annual shopping holiday/frenzy that happens on the Friday after Thanksgiving in the States. This shopping event and the days surrounding it (including Cyber Monday) has become an important revenue generator for many merchants – online and in the real world.

As an online marketer, it also has been proven to be my most lucrative time to market on the web. Some may find the emphasis on marketing to be somewhat crass but doing affiliate marketing allows me the freedom to create content and have fun on the web. Don’t knock it until you have tried it.

However, I find it’s a delicate balance, so I try to supply valuable/helpful content along with all those affiliate links to soften the blow. Information first, selling later. Nobody likes the hard-sell, including myself.

So with all this in mind, this year I thought I would try some humor with my marketing. I am also exploring the whole hashtag field with the “#blackfriday = #theshoppingdead” idea. Many people have come to hate the whole concept of Black Friday with all its heavy-handed commercialism and mindless buying frenzy. I do believe we all become “the shopping dead” around this time – bouncing from one great deal to the next. Most of us do lose our brains in the process.

Black Friday - The Shopping Dead

I am a huge fan of AMC’s The Walking Dead, and it has become an integral part of popular culture. Here I am making an editorial comparison between it and the frenzied buying associated with these shopping holidays. Might be unfair criticism or parody, but it perfectly symbolizes the brainless consumerism associated with Black Friday.

Regardless, I am also featuring this whole “don’t go brainless” concept with the promotion of my own buying guides I have on my sites – especially the Laptop Buyer’s Guide and the Corporate Business Gifts Guide which have always proven popular during the Holiday Season. Granted, I have always heavily promoted during Black Friday/Cyber Monday and will do so again this year.

Download Our Free Laptop Buyer's Checklist PDF


Do Not Go Brainless Into That Good Store

Corporate Business Gifts - The Shopping Dead


4 Nifty Ways To Find The Best Online Deals

4 Nifty Ways To Find The Best Online Deals

If you agree with any of what you have read or like the content associated with it, please share one or two of the images on this page and help make this content go viral. Might sound simplistic, but you never know where that first share, like or pin will end up.

Titus Hoskins
www.bizwaremagic.com

Amazon Holiday Gift Guides - The Shopping Dead

Again, if you found this information helpful or entertaining please share with your followers, visitors or subscribers… you can use the handy buttons below.

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Is Content Marketing The New SEO?


Content Marketing




Is Content Marketing The New SEO?

Written by Titus Hoskins


Search Engine Optimization or SEO has long been the main stable of many a
successful webmaster or site owner, but is it still effective on today’s web?
After Google’s many decimating algorithm updates, especially Penguin, has SEO
run its natural course? Guess the real question here is a little more dramatic
– is SEO dead?

One thing is certain; Google has drastically changed how the web now works.
Through its many algorithm changes and fear mongering Google has altered
forever how content is presented and accessed on the web. Exact keyword
linking, the very heart of the Internet, has been severely if not fatally
damaged. In addition, finely tuned optimized webpages and sites are now
looked on with disfavor – especially by Google, the company that controls
75% of the web’s lucrative search traffic.

In recent years, webmasters and site owners have become so scared of Google’s
Mighty Wrath, they hesitate to even keyword link to content on their own sites
and are extremely leery of linking out to any resources, no matter how helpful
these may be for their site’s visitors. The erosion of these essential keyword
links has made the web less relevant and useful. And the fallout is just beginning.

Link building of any kind is now perceived as “unnatural” and against Google’s
infamous Webmaster Guidelines. At the very core of this discussion, if webmasters
have to actually build links then these links can be seen as unnatural and manipulated.
Backlinks from article resource boxes, blog posts, press releases, forum comments…
have all come under disdain. In other words, link building by its very nature,
is wrong and should be avoided if you want to rank in Google.

Not everyone agrees with this statement, but one does get the general overall
feeling that SEO and link building, in particular, have lost their effectiveness
on the Post-Panda/Penguin web. Webmasters have also become keenly aware of their
link profiles and backlinks from other sites. These same webmasters are scrambling
to clean up any bad links – either by removal or by disavowing them in Google’s
Webmaster Tools.

[For a very insightful look at links and link building in 2015 – read this article
by Eric Ward, a link expert who pioneered the process long before Google reared its
delightful head.]

So if link building and on-page optimization are out, what is there left for the
poor webmaster to do? One over-riding solution that is gradually coming to the
forefront is content marketing. This solution is a broad term that encompasses
a whole series of promotions webmasters and site owners can do to bring their
content into the spotlight.

This new method can often be seen as a roundabout way to promote your site and
brand. Instead of traditional SEO methods, a webmaster puts into place or builds
numerous social platforms and subscriber bases, in order to push or market their
content. For example, in the not so distant past, if a site owner wanted to build
backlinks/seo for a certain important webpage on his or her site, they would
build/exchange links from other related sites, perhaps do a guess blog post or
submit a related article to another site and do other like-minded things.

Now with content marketing the process has changed slightly – a webmaster can do
an infographic of that “certain important webpage” and submit that infographic
to all their social media sites like Facebook, Twitter, Google+, Pinterest,
StumbleUpon, Linkedin… where they have thousands or 10’s of thousands of
followers/fans eager to like and share this infographic. Or the resourceful
webmaster can make a related video to not only share on YouTube, but also on
all the other social bookmark sites.

Webmasters are now marketing/promoting related content (infographic, video,
slideshow, image…) in order to create buzz and momentum for their webpage or
brand. Subscribers and followers will comment, like and share this helpful,
funny or inspirational content to their fans and followers. All this social
activity and engagement can be seen as the new SEO. One can use it to build
natural backlinks to your website.

Same old, same old… you’re thinking, but not really.

This whole social involvement/sharing is much harder to manipulate and can be
seen as a more “natural” ranking metric by the search engines – especially Google.
Having thousands of social media followers discussing and recommending your content
will no doubt be a major ranking factor in the years to come.

In a similar light, how many active followers/fans your brand or site attracts
will also be another important ranking metric when the search engine come calling.
How well you can “market” your content will play a significant role in the number
of visitors or clients your site receives. Lastly, actively promoting your content
in all these social platforms may just be the new SEO.

Want more help with content marketing? Here are:

12 Content Marketing Strategies For Effective SEO In 2015



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