Category Archives: List Building

Opt-in list building tips, tactics and methods which are still effective – even in the age of Twitter, Facebook, Pinterest and Google Plus.

List Building – Is It Really That Important?

BWMagic’s Internet Marketing News!

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Contents:

o List Building – Is It Really That Important?

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Except for the whole concept of Internet Marketing, no issue
has taken up more of my time and interest than list building.
Since the very beginning, list building has been one of those
subjects that I am constantly coming back to and redefining.

So much so, that it seems to have taken on a life of its own.

At first, I didn’t really understand list building and why it
was so important. So you put out a newsletter and you built up
a list of contacts or subscribers that give you permission to
email them – big deal!

People can actually make money doing this?

That was my main question at the time, I just didn’t understand
how someone could actually make money from sending emails to a list
of contacts? And at first, I didn’t make any sales from my list,
no matter how attractive the products I was pitching.

In the beginning, I made a crucial mistake, one that many
beginning list builders often make, I didn’t realize it is
not getting subscribers which is important; but rather it’s
the whole process of building meaningful relationships with
those contacts that’s the crucial factor.

It’s a lesson I am still learning.

You have to build a connection with your subscribers, you
have to build some kind of meaningful relationship with
someone who is basically a total stranger. You have to first
convince them you’re someone worth listening to so you have
to try and build/have credibility in the eyes of your reader.

Traditionally credibility has two key components: trustworthiness
and expertise. You must use these two things to build a relationship
with your subscribers. Show your readers tangible examples or
successes from your online marketing or sites… if you have
achieved top 10 rankings in Google – show them. Showing
recommendations and testimonials from ordinary people who
have used your site or products is very effective. Video
testimonials are even more effective.

Only when you build that relationship and credibility will you
truly see why list building is so important. Unfortunately,
building that relationship is often the most difficult part
of list building.

To tell you the truth, I didn’t get anywhere with building my list
of contacts until my main site started ranking high in Google and
the other search engines. Which is only logical, someone searching
for information in Google and your site pops up, it is a simple way
of building instant credibility in the eyes of the surfer. Well, up
to a point, your content has to be of high quality and further capture
your potential subscriber’s attention.

Then you must follow-up with informative emails or information which
that subscriber is truly searching for.

Always remember…

Your subscribers are looking for information – first and foremost.
They are not looking for a sales pitch and if you keep trying to
constantly sell to your subscribers – they won’t be on your list
for long.

Put the emphasis on giving helpful quality information first and do
any selling as an afterthought.

Let’s take one of my actual examples of how this list building technique
works so effectively for me. One section of my site deals with laptops
and computers. Visitors can sign-up to my laptop guide to find out more
about business laptops, student laptops… and so on. Just informative
information on laptop computers… included in those mailings I give links
to some pages containing online laptop deals, coupons and offers from
major computer makers such as HP, Dell, Sony, Toshiba, Lenovo… where
consumers can get $100 – $300 or more off their laptop purchases if they
use these online links or coupons.

Those are my most lucrative lists that I have and they have really
shown me why building lists are so important. They can be a simple way
of gathering prospective customers for your own products or for the
affiliate products you’re promoting.

List building is a very effective way of increasing your sales numbers.

Moreover, since I mainly do affiliate marketing, I have surprisingly
learned another somewhat hidden aspect of list building that I knew
nothing about when I first started marketing online.

It has everything to do with the simple “cookie!”

With most affiliate programs when you send a customer to them, these
customers are “cookied” with your affiliate IDs. If that customer makes
a sale in the following days, you get credit and a commission. Now these
cookies can have different lengths – any where from a few days up to a
lifetime – however, most are around 30 to 90 days.

Basically, what this means is that you’re building a whole list of
customers cookied with your affiliate IDs. I realize the power of this
a few years back when my main site went down for over a week – but I
was still making daily sales, I couldn’t figure out where these sales
were coming from until I checked and found it had to do with these
cookied customers who had clicked on my affiliate links weeks, even
months before.

This has proven to be such an effective selling technique, I do
certain things to take full advantage of cookies. First, I usually only
join affiliate programs that have 90 day cookies or more, some even
have lifetime cookies. Second, I make sure I cookie my list by sending
them to my affiliate links… this can be done with free videos, ebooks,
informative articles that the affiliate programs supply to you for your
marketing. In the case of my laptop newsletter a direct link to special
online coupons and discounts will cookie these potential customers with
my affiliate IDs.

In the Internet Marketing field, a common marketing tactic is to
produce a valuable report or video which affiliates can use to “cookie”
their customers. That’s why you will often be bombarded with these
offers if an important marketer is launching a major product – everyone
is trying to cookie any potential customers out there. That’s one of
the reasons, Internet Marketing has a handful of heavy hitters who
usually make all the sales… they reach those customers first because
they have enormous lists in the millions. The larger the list numbers,
the larger the number of cookied customers, the more sales they make.
Simple arithmetic.

And it is also another reason why list building is very important,
sometimes it is just a matter of working the numbers. If you have
lists with hundreds of thousands of subscribers… there will always
be a certain percentage who will buy ANY product.

But don’t get fooled by the numbers… you can have very small
numbers and still make plenty of sales. If you have a list of
proven buyers who always buy from you then a small list can be
just as important. If you have built up a solid relationship with
these buyers and they totally trust you, then you can sell to them
time and time again, because they know your recommended products are
worth buying. Moreover, they will recommend their friends and your
list building can take on a life of its own.

These are just a few examples of list building and there thousands
of ways to use lists in your marketing. I just hope the information
covered here has convinced you the importance of building your own lists.
How effective they can be in promoting and selling your site or product
to your potential customers. Most of all, I hope you never ever
underestimate how powerful list building can be to your online marketing.
The money is certainly in your lists.

For more information on building your own lists try here:
List Building

Kind Regards,
Titus

http://www.bizwaremagic.com

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Why Twitter Is Becoming So Important

BWMagic’s Internet Marketing News!

…….
Contents:

o Why Twitter Is Becoming So Important

…….

Perhaps you’re like me and not really into the whole social
networking scene. It is really not “my cup of tea” as they say,
but these social networking sites are becoming so important
you just can’t ignore them if you have a website or do any
type of online marketing.

Social bookmarketing sites like Digg, FaceBook, MySpace…
and now Twitter – have become so popular with Internet users
you just can’t ignore them or pretend they don’t exist. They
are a force to be reckoned with and must be dealt with in your
marketing.

Twitter is probably the one you should be paying the closest
attention to at the moment. If you’re not familiar with Twitter
– it’s simply an online messaging/contact system where you send
short messages (tweets) of 140 characters or less, to all your
contacts or people who have subscribed to your Twitter
account and are following you.

These messages can be about what you’re doing, programs you’re
supporting or links that you are promoting and so on. A very simple,
yet extremely powerful system.

Needless to say, it has taken the world by storm and Alexa now
ranks Twitter as 50th of top sites on the web. It just seems
like everyone now has a Twitter account and are following their
most favorite people or companies.

As a social contact and list building tool Twitter can’t be
beat… some even argue it will bypass email as a way to
contact your list. Mainly because you don’t have to worry
about the “s” word.

Important News Regarding Twitter

Recently, Webpronews has reported Twitter will now be
searchable and the content in the links in your messages
will be indexed and ranked. They will have an algorithmic
ranking system much like the one Google has to rank it’s
index.


“According to CNET, Twitter’s new VP of Operations Santosh
Jayaram says that Twitter Search, which currently searches
only the text of Twitter posts, will soon crawl links included
in tweets, and index content from those pages.”

Basically, what this will mean is that Twitter will
virtually become a search engine – one run by millions
of users who will vote with their subscriptions and usage
of the content. Online democracy in it’s purest form as
users could decide what’s valuable or not.

Of course, this could prove to be a major rival to Google
in the coming years. And if you think Google is too
powerful to be unseated, then you haven’t been on the
web long enough to know everything passes, everyone
has their day and then we move on.

Twitter, if it’s not snatched up by Google, will also
prove to be a major competitor in the valuable search
market. One that offers some interesting options to
the traditional type of search we have now – one that
is more related to sites that let users vote up or down
the content they want to see featured in the index.
Sites like Digg could be the role model for this new
searchable Twitter.

Regardless of how all this plays out – the question
remains – are you using Twitter to promote your site
or business?

Twitter is an excellent way to build your list of
contacts or people interested in the same things
you are – if you do any kind of list building
(and you should be) you will already know the importance
of keeping a list of customers and using follow-up
emails in your marketing.

How big a list can you build?

Well if you have been following the news, you will know
that Ashton Kutcher best out CNN by being the first
person to reach 1 million followers on Twitter.

What does this mean?

When the guy from that 70′ show Tweets – over a million
people get his message. Just imagine him recommending
your website link to his followers… and you will see
how powerful Twitter has become as a marketing and
promotion tool.

Even Google has a twitter account

http://twitter.com/google

but it only has a measly 600,000 followers.

Anyway, I hope you can see the potential of Twitter for
your own site promotion and online marketing. It’s a great
system and you should be taking advantage of it.

The least you should do is open a Twitter account to
promote your site or yourself. Place your Twitter
link on all your webpages so that your visitors can
follow you or your site.

Then make regular updates in Twitter announcing all
the important stuff happening to you or your site.
You can use Twitter just for entertainment or for
business. No matter what you do…

Just use it!

Kind Regards,
Titus

http://www.bizwaremagic.com

Twitter - Bizwaremagic

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List Building – 10 Super Fast Ways to Build Your Opt-in List

It is a well known fact that the key to successful online marketing comes from building a well targeted and responsive opt-in email list. This is mainly because your online marketing success comes from building relationships with a large subscriber base, but just how do you go about doing this?

An opt-in list is when you are given the option to receive bulk emails that are also sent to a large majority of other people. Generally you need a person’s permission to add them to such a list otherwise it will be seen as spam. Regardless of what you’re promoting or selling, if you want to succeed online you need to build up your own opt-in list. Most professional marketers use double opt-in which means subscribers must fill in an opt-in form on a web page and then confirm or verify their subscription in an email sent to them. This eliminates any spam complaints.

Virtually everyone uses email so it won’t be too hard to build your list if you use some of the simple tactics listed below. Keep in mind, using an opt-in contact list should have a place in everyone’s marketing plan as it is cheap, fast, and still more effective than other outdated methods of promotion and marketing. This is because a large majority of the people who are making money on the Internet are those who have built up a large opt-in list or are using strategic follow-up emails in their marketing. They will have refined, looked after and built up a trust with the people on their list who they can contact in the future.

If you need any help with how to approach compiling your opt-in email list then below are 10 quick and sure ways of getting people to sign up for your contact list:

1. Set up an auto-responder which will automatically send out messages to your visitor. It can be set up with a series of compelling messages, which will encourage your subscribers to buy your products or join your business. Using Pop-Ups, Pop-Ins and Slide-In forms on web pages will quickly build your list. Some professional marketers make the “Close” button on this pop-up form very hard to see, so that visitors will subscribe as a means of closing out the window. Use your own judgement here, do you want to be this sneaky? It’s not exactly the best way to start a relationship, but many savvy marketers use it. This is the equivalent of “getting your foot in the door” and then these marketers follow-up with quality content to really get and hold your attention.

2. Have a concrete image or graphic of your ezine or newsletter when giving people the opportunity to sign up as this will increase your conversion rate. Your ezine or newsletter can then be sent out daily, weekly, monthly or whenever you need to send it. Relationship building is the key here because you just don’t want a list, you want a responsive list.

3. Make it real simple for people to subscribe to your opt-in email; it needs to be quick and easy in order to encourage people to do it. For example you could put a simple form in the left hand column of your websites home page and other pages if possible. Most professional marketers place their opt-in form on EVERY page of their site.

4. Use social media sites like Facebook, MySpace, YouTube, Twitter… truth be told all of these sites are only glorified List Builders; make sure you’re taking advantage of them to build your list of contacts.

5. Use Forums – there are literally thousands of forums and discussion boards so all you have to do is find one that relates to your particular business and then participate in the discussion. The key is to get targeted subscribers, ones interested in your topic or subject.

6. Promote your website and yourself so this can be done through such things as article writing. This will promote your site in a way that will get your site known and recognized by more people; become an expert and people will want to get to know you and what you have to say.

7. Ezine advertising is a cost effective and quick way to attract visitors to your site in order to get more subscribers. Ezine ads can be a very cheap and effective way of building your list quickly. Many professional marketers also use co-registration strategies – this can be simply done by adding a form where your subscribers can check to subscribe to other related ezines or newsletters. You promote my list, I promote yours.

8. Have well written content so you need to ensure that your website content is well written, informative and appealing so that when people visit your site they will hopefully opt-in to your email list. Again, if you have nothing valuable to offer your visitors, they won’t join your list.

9. Always use incentives to reward people for joining your opt-in list. Enticing potential subscribers with a free report, video, article, ebook or software is still the quickest way to get subscribers on your list.

10. Provide access to members only areas of your site so this part of your website will be accessible only when people have signed up to your opt-in email list. Same can be done for articles or reports… give your visitors a good teaser and then they have to opt-in to get access to the rest.

These are just some of the ways to build your list quickly but there are countless others, especially if you have a product to sell and you can do JVs (Joint Ventures) with other marketers or big-name Gurus. Then using a “Squeeze Page” to collect contact information to quickly build your list. So too is creating an affiliate program and letting your affiliates build your list for you!

Just remember, building up the perfect opt-in email list won’t happen over night but by following the above steps it will build quickly. Just make sure that as your opt-in list grows, you provide your users with quality content and you keep the list organized and manageable in order to keep your subscribers happy and satisfied so that they will be willing to do business with you over the long term.

….
The author is a full-time online marketer who has numerous
niche sites. If you want to learn how to make your online
marketing much more effective by building your lists try here:
list building ecourse
Copyright © 2009 Titus Hoskins.

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