Category Archives: SEO Factors

SEO Factors which affect your online presence or visibility in all the search engines – especially Google.

Negative SEO – What You Should Know About It

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BWMagic’s Internet Marketing Newsletter

Negative SEO – What You Should Know About It

Google Spot!

The whole issue of Negative SEO is quite complex – many webmasters
don’t believe your site can be affected by these underhand tactics.
Maybe Negative SEO has been blown out of proportion in the online
forums recently – but Google’s introduction of the Penguin Update
has definitely brought this issue back into the limelight.

Basically, negative SEO is using deceitful tactics to undermine the
credibility of another site, especially in the search engines. In the
advent of Penguin, this can now be building 1000s or even 100,000s of
spammy links from low quality sites and pointing all of them at your
competition. Penguin crawls these links and a red flag is thrown up
– your site’s rankings take a dive. Your competitor’s rankings go up
a notch or two.

These ruthless individuals can now even hire services which build
these links up over a long period of time and make it seem like
YOU’RE building or even buying these links.

Plus, negative SEO just doesn’t involve links, it can also include
creating duplicate content, using link re-direction, even hacking sites
to do serious SEO damage… in very competitive niches, one should
always be on their guard against such practices.

Google has always stated that another site can’t do much to harm yours
– but it seems this position has changed somewhat in recent months with
the introduction of Penguin. Since this Update is really judging your
link Profile – your external links have now come into play. Your anchor
text, site-wide links, links coming from bad neighborhoods… all come
into play and can seriously lower or even nuke your rankings in Google
because this is a manual penalty – if Google believes your site violates
its guidelines, it will be blocked.

If Google believes you’re trying to “game” or “manipulate” its rankings,
your site will virtually disappear from Google. Too many inorganic links
and your site could be history.

Now Google has given webmasters the opportunity to “right” this situation.
Through GWT, a webmaster can appeal their case after they have extensively
cleaned up their “link profile” by removing any offensive links or linking
practices. Depending upon your clean-up effort and the “subjective” judgment
of Google’s quality team – you might be able to partially regain your rankings
and your Google search traffic.

Other sites have recovered from Penguin – so it can be done. However, until
this quality team is satisfied – your site will remain in the doghouse.

This whole process can be a total nightmare especially if a webmaster has 1000s
of links on sites where the site owners simply refuses to delete your links.
Even contacting these sites can be a major headache and a major expense.
Removing or fixing links which have been built up over 10 or 15 years is a
massive job – one that is impossible to do.

Erasing the Internet is not an option!

Thankfully, Google may be introducing a “disavow link tool” in GWT in the
coming months. Webmasters can use this tool to tell Google to discard any
spammy “bad” links pointing to their sites. These links will no longer
influence your Google rankings. This potential tool could also become a
serious weapon against Negative SEO.

Find out more here: Negative SEO

Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

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Google Ranking Factors According To 132 SEO Experts

BWMagic’s Internet Marketing Newsletter

Google Ranking Factors According To 132 SEO Experts

Google Spot!

Just about every year or so, comes out with a
list of Google ranking factors (Google calls these things
signals) compiled by a list of SEO experts. This year they
used 132 SEO experts examining data from over 10,000 Google
search results.

I always find this an interesting read and usually come away
with a feeling of how these SEO experts believe Google ranks
pages and sites. If you’re trying to get those top Google rankings,
you should look closely at their findings here:

According to these experts here’s a brief overall summary of
these ranking factors or signals.

2011 Ranking Factors:

Page Level Link Metrics – 21.45%

Domain Level Link Authority Features – 21.13%

Page Level Keyword Usage – 14.93%

Domain Level Keyword Usage – 10.73%

Page Level Social Metrics – 7.22%

Domain Level Brand Metrics – 6.78%

Page Level Keyword Agnostic Features – 6.74%

Page Level Traffic/Query Data – 6.26

Domain Level Keyword Agnostic Features – 4.92

Now Compare these to the…

2009 Ranking Factors:

Trust/Authority of The Host Domain – 23.87%

Link Popularity of The Specific Page – 22.33%

Anchor Text of External Links to the Page – 20.26%

On-Page Keyword Usage – 15.04%

Registration + Hosting Data – 6.91%

Traffc + CTR Data – 6.29%

Social Graph Metrics – 5.30%

Could be just me, but I kinda believe SEOmoz in the
latest rankings is guilty of stating these factors in
a more complicated manner than they should be or how
Seomoz has explained these in the past. For heaven’s sake,
“Agnostic Features”??? Do they mean independent features?

Some companies who charge for SEO services, have a way of
making all this SEO sound complex and complicated. Just wish
they would “dumb it down” instead of “complicating it up”.

For me, achieving and maintaining top rankings in Google has
always come down to producing a steady flow of content (articles,
blog posts, press releases, videos…) with my targeted keywords
in the anchor text of the links pointing back to my ranked pages
in Google.

Quite frankly, without quality backlinks, I don’t see someone
getting to those top spots in Google for extremely competitive
keywords. Now, if you have the exact .com domain phrase, more
than likely you will rank high for that keyword, if it is not
too competitive.

I try to get “do follow” links, but “no follow” links are also
very good, especially if they come from authority sites. Many of
the above experts also believe “no follow” links do pass along
some PR.

Now these latest 2011 ranking factors seem to be pointing to more
“on-page” factors… page and domain linking structure, keyword
structure, site quality, right optimization, social media usage
and so on.

In other words, SEOmoz and their SEO experts are saying the way
you have your site and pages designed has become more important
to how Google ranks your content. Social media indicators are much
stronger and links are still important but rather than raw quantity,
try to diversify your links because those .edu and .gov are more
important than ever. These experts also think Facebook nods are
better than Twitter.

Keywords are Still King

You should pay special attention to your keyword or keywords when
creating your webpage. Keep it at the beginning of your title, place
it in your Meta Tags, place it in the H1 tags, first 100 words or
even the first word in your content, last 100 words, place it in
bold or italics, in internal anchor text links to this page, alt
image attributes, place it in the URL…

After Google’s Panda Update there seems to be a general shift
away from “off-page” factors to “on-page” factors. More emphasis
is being placed on the quality of your site and the layout of your
content. On-page and social media metrics have moved up in importance.
Backlinks have moved down…

Unique Content is More Important

Having unique content has always been important, but I believe it
has taken a jump up – after Panda. These experts also agree unique
content is important. In the survey, the importance of having unique
content across your whole site came in at 89.4% and with freshness of
content at 74.9%. Other factors include bounce rate, click thru data,
number of error pages, age of site, page speed load times, other sites
on IP address, number of hyphens and characters in domain name, length
of time before domain expires… one final note, may have missed it,
but I didn’t see the “country” or “where” your IP address is located
makes a difference in how you rank in Google.

At least that’s my reading of these latest factors from SEOmoz and of
course, I always like to get other people’s take on these rankings.
WebProNews has a very good summary/opinions on these Google Ranking
factors from SEOmoz here:

Helping People Succeed Online Since 2002!

Kind Regards,

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

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3 New Upcoming SEO Wildcards

BWMagic’s Internet Marketing Newsletter

3 New Upcoming SEO Wildcards

Google Spot!

Last week I told you about the Chrome Browser and the new
Google +1 Button, which I really believe will become
a big factor in how much traffic you get from Google.

Especially since these +1 buttons will be displayed in Google
search results for those who are logged into a Google account.
Just imagine coming across two links while using Google search:
one with a couple of +1 clicks and another link with 1000’s of
+1 clicks or recommendations.

Which link would you click?.

Now, there’s another SEO wildcard to worry about, recently Google
has come out and said they will be supporting “authorship markup”
or the “author” attribute tag in their search engine. For online
writers who have a well established body of work or reputation…
the fallout from this new ranking signal or factor could be even
more significant than the +1 button.

While this is quite a recent development and the implications for
how this factor will play out are unknown. Google says it is a way
to connect authors with their content on the web.

As posted by Othar Hansson, a software engineer at Google:

“The markup uses existing standards such as HTML5 (rel=”author”) and
XFN (rel=”me”) to enable search engines and other web services to
identify works by the same author across the web.”

Could this mean that Google will place an “authority” value on web
writers, the same as they now do for “authority” sites? Actually,
Google may have been doing this for some time, but now they are
making it formal. If so, this could be a real game-changer, especially
if Google ranks content by a certain well established quality author
higher in their index than a lesser known author – regardless of where
his or her content is displayed.

I can envision a whole legion of webmasters scrambling to place an
” on their sites, listing out all their background bio info,
all their links to the different social networking sites such as Linkedin,
Twitter, Facebook… and you can even link to your other sites and articles.
I have already done this on my site and listed down all my official sites,
blogs and profiles in the different networking/social media sites.

By linking out to all these profiles and using the (rel=”me”) in the
links, tells Google all these pages are by me or the same author.

This could have a huge impact on content scraping and the downright
theft of your content. If Google can tag your “verified” content as
yours and rank it accordingly, that would be a good thing. However,
this is not an ideal world and now authors have to really worry about
unscrupulous folks stealing not only their content, but their names
as well. Ouch, this could be a massive headache for web authors who
have established a strong presence on the web. Lets just pray real
hard that Google gets this one right.

I have already had to contact one major article directory where someone
was using my name. Thankfully, this was a spammer from Asia and the
directory could easily see through this situation. I also have a rather
unique name which should help… and if you start to seriously do a lot
of quality writing on the web, I would suggest you use a very unique
“pen-name”, if everyone has been calling you John Smith for all these years.

Link this content with your name or pen-name to an author’s page on the same
domain by using the (rel=”author”) attribute tag – something like:

<* a href="" rel="author">Read more about Pen Name<*/a>

Now if you’re placing your written content on a site where you don’t
have an author’s page, you can link this content back to your author’s page
on your own site or domain – in this case you would use something like:

<* a href=" Name" rel="me">Read more about Pen Name<*/a>

By using these links and tags in your resource box links, you’re pointing
out that this content belongs to you and can be verified as yours, no matter
where it is displayed on the web.

Of course, I call this an SEO Wildcard, because we don’t know to what extent
Google will use this “author” tag in their ranking algorithm – could play big
part, or a very small part. But from past experiences, regardless of how it ranks,
optimizing your content for Google and the other search engines have always
helped my rankings… I am sure this will be no different.

You can find out more here:

or here:

3 New Upcoming SEO Wildcards You Should Know About

Helping People Succeed Online Since 2002!

Kind Regards,

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!