Category Archives: SEO Factors

SEO Factors which affect your online presence or visibility in all the search engines – especially Google.

Is Google The New McCarthy?



BWMagic’s Internet Marketing Newsletter


Is Google The New McCarthy?

Google McCarthyism Link







Is Google The New McCarthy?
Written by Titus Hoskins

It was while I was reading a WebProNews Article entitled
“Google Has People Scared To Link To Their Own Content”
that I realized for many webmasters and site owners, Google
has become our boogieman. One which scares the “Bejesus” out
of any honest hard working webmaster!

It also got me thinking about historical equivalent figures
or situations which would match our current dilemma with Google.
The best I could come up with was McCarthy or McCarthyism.
The type of fear-mongering and down right hysteria associated
with Google’s latest series of Algorithm Updates such as Panda
and Penguin can be compared to what happened in the 50’s McCarthy
era.

Some may argue McCarthyism was too serious an issue or caused
too much damage to innocent folks to be applied to Google and
the SEO world. However, don’t ask the webmasters and site owners
who have lost their livelihoods because of the recent Google
updates – for them, suddenly losing everything is not a joke
and is definitely a serious matter.

Many more webmasters are struggling in very difficult times and
simply can’t figure out why Google has turned so negative in
regards to their site. Most are doing strictly Whitehat SEO and
feel their site has been “blacklisted” by Google for some unknown
errors along the way.

This all reflects back to the McCarthy era where people were
basically fighting ghosts and untruths, but the suffering was
very real. The same can be said for the Panda and Penguin Updates.

Anyway, I have written a very detailed article on whole Panda/Penguin
fallout and how it applies to webmasters. You may find if helpful
in understanding this situation better. You can read it here:

Is Google The New McCarthy – Fear And Loathing In The SEO World




Helping People Succeed Online Since 2002!

Kind Regards,
www.bizwaremagic.com.

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Google Refreshes The Penguin Update For The Third Time



BWMagic’s Internet Marketing Newsletter


Google Refreshes The Penguin Update For The Third Time


Google did a data refresh of its Penguin Update last week on Oct. 5th,
impacting around 0.3% of English queries. Matt Cutts tweeted about the
new refresh in his Twitter account:


Weather report: Penguin data refresh coming today. 0.3% of English queries
noticeably affected. Details: goo.gl/AF5kt

— Matt Cutts (@mattcutts) October 5, 2012


Some has suggested that “noticeably affected” means those search results
in Google which are “above the fold” or basically the top five spots in organic search.

With this new refresh, some webmaster are announcing huge recoveries, here’s one listed here.
Others are doubting these recoveries from Penguin. This site saw no noticeable change in
its rankings after the refresh, despite removing over 40k of low quality links. We also
have seen no sign of Google’s “Disavow Link Tool” and it’s probably not coming any time
soon – if ever.

The SeachEngineLand folks are naming these updates in the following manner:


Penguin 1: April 24, 2012 (3.1%)
Penguin 2: May 26, 2012 (less than 0.1%)
Penguin 3: Oct. 5, 2012 (0.3%)


This is probably a much better way of keeping track of these Google Updates…
as Google seems to launching major changes almost weekly, if not daily. We also
saw a recent update to Panda and a new major EMD (Exact Match Domain) Update
which targets those low quality sites which hopes (or who had) benefitted from
having the exact keywords in the domain name. This EMD Update noticeably
affected 0.6% of English-US queries in Google search.

Now let’s see – we now have 5 different filters for your search results in
Google – at least these are the five which we know about:


Panda
Top Heavy
Penguin
Pirate
EMD


Top Heavy is a filter which weeds out content/pages/sites with too many ads
above the fold. Pirate is a filter dealing with sites/content which receives
too many complaints about copyright issues or rightful ownership. As far as
we know, all these new filters work independently of each other and once
Google creates a filter it is periodically updated or refreshed – sometimes
monthly or earlier. Follow Matt Cutts on Twitter and you will get a good
idea when a new refresh is launched.

For more information on Google’s recent changes and
how they affect your web marketing, try this link:

Panda/Penguin Special Report


Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

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New Site Explorer Tools From Majestic SEO



New Site Explorer Tools From Majestic SEO


The MajesticSEO site and tools have always been a favorite of mine… especially
when they introduced the Citation and Trust Flow charts. These charts lets you
quickly judge a site’s linking profile at a glance.

Now Majectic SEO has introduced three new tools to their Site Explorer offerings:


Anchor Text Tab – This shows your site’s anchor text links and helpful data.

New Links Tab – This shows your site’s new links coming to your site each day.

Lost Links Tab – This shows which links your site has lost and gives probable reasons.


In a Post-Penguin world created by the ever-changing Google, links have become
even more important than they should be in a normal online world. Google has
nearly killed “normal link” building with its Penguin Updates and site owners
must now be aware of all the links flowing into their site.

Bad links, even those not created by the site owner, can wreck havoc on your
rankings in Google. Since Penguin, webmasters have been scrambling to remove
“bad links” and keep their rankings in Google.

Now these webmasters have a few more tools from Majestic which they can use
to monitor their sites and those all important links. Keep track of all your
links, the ones you have lost and also the anchor text pointing to your site.
All vital information which is needed to keep your site in the “plus” column.

You can access these new Majestic Tools here:


Majestic New Site Explorer Tools


Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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