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Authority vs Mini-Sites, My Marketing Strategies For 2012

Authority vs Mini-Sites, My Marketing Strategies For 2012

As you probably already know, 2011 was a real wake-up year
for my online marketing techniques. The Panda Updates by Google
dispensed total havoc on my main source of traffic and sales
- article marketing.

In article directories like Ezinearticles.com, I saw many of
my top ranked articles in Google fall from the radar, lowering
my traffic and search rankings. As a general fall-out, my main
site also took a big hit in the amount of search engine traffic
it received from Google.

However, thankfully, I did not put all my eggs in the one basket.
Over the years, I did build 9 or 10 mini-sites, mainly springing
from topics on my authority site – these sites were not affected
by Panda and some actually rose in rankings.

Keep in mind, the Panda Updates was first called the “Content Farm
Update” and was meant to lower or de-rank sites which had a variety
of topics covered within one general site. Google judged this content
to be of little or poor quality and decided to penalize these types
of pages and sites in its index.

Many webmasters and site owners have questioned Google’s reasoning
here, why should some low quality pages bring down your whole site.
Chances are extremely high, your site’s visitors will never see these
pages… it’s like saying you can’t have visitors in your home because
you have a messy attic or basement.

In addition, pages and sites which were overly SEOed or over optimized
for the search engines were hit hard in these latest series of Updates
by Google. So too, was duplicate or non-original content. In the past,
I made the mistake of placing my articles on my sites as well as in
all the article directories… this confuses a search engine such as
Google and makes it hard for them to rank the original source of the
information.

When one door closes, another one opens.

While I am still working hard at re-designing my main site and have
not abandoned 10 years of hard work… I am cleaning out the attic and
fixing the basement. But, I have long learned on the web, you have to
adjust your marketing tactics to take advantage of what’s working
at the moment.

Actually, finding an exact domain name or search term, which has around
5-10k visitors a month or less and then building a small “high quality”
mini-site around the topic is a proven marketing tactic since the web began.
These highly focused sites often get ranked on the first page of Google
within weeks, even days.

With little or no promotion on your part!

This comes from the strength of your exact keyword domain – if you have
the domain/site for “buybluewidgetsonline” – changes are extremely high
you will get listed in Google for that phrase on the first page, if not
the top spot.

Again, this all comes back to Google satisfying its customers, if a
searcher finds what he or she is looking for by clicking your link,
Google has no choice but to list it in their index. Satisfy enough
of Google’s searchers, and your site will rise to the top.

Now, we are talking about mainly “low competition” keywords because
we are talking about small amounts of traffic. (You can use Google’s
External Keyword Tool to find exact-match keyword domains.) However,
if this traffic is highly targeted and results in good conversion rates (sales)
it is definitely worth your attention and expense.

Most times, the exact keyword domain, will trump your competition’s
SEO (link building efforts) in the majority of cases. You end up with
a site listed at the top of Google for your targeted keywords.

In 2012, I will be exploring and building more mini-sites to see
how they perform over the long term when compared to my main (bigger)
authority sites. Will keep you informed of the results.


Helpful links:

Use this page to check the Authority of a site or page:

http://www.opensiteexplorer.org

Are Exact Match Domains Too Powerful? Is Their Time Limited?

Google Caffeine: Will Keyworded Domains Inherit The Web?

Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

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How Many Domains or Sites Should You Have?

This is a question which I occasionally get asked by
subscribers. How many domains or sites should I have?

Of course, there are many ways to answer this question.

Around 10 years ago, when I first started online,
my answer would have been one site – which is enough
for anyone. However, after all I have done and
experienced since that time – my answer would now be:
as many as you can afford!

I started with my main general site dealing with the
topic of Online Marketing and Marketing Tools, but 3 or
4 years in, I started building other closely related
sites which were highly focused on just one topic or
niche market.

Most of these are what is commonly referred to as
“Mini-sites” – consisting of only 5 or 6 pages.
Although some can have more pages… these are the
kinds of sites you set-up and forget about them, more
or less.

I usually promote them once or twice a year with
an article or a relevant press release. But these
sites run themselves and if you build them the right
way – they can earn you revenue for years to come.

Keep Your Costs Low

I try to keep my overall yearly costs for a site
under $50 – I know webmasters who build sites for
a fraction of that price, but I like having a reliable
hosting that I can trust. Try Yahoo or GoDaddy.

The greatest benefit from having numerous sites, you’re
not putting all your “resources and hopes” into just
one basket. This was really brought home to me this
year by Google’s endless Panda Updates, which are
still ongoing and relentless.

A few of my sites lost traffic, while others gained
traffic. If I only had the one site – Panda would have
been a problem, mainly because it targeted duplicate
content including articles and all those valuable
backlinks. Article marketing has been one of my most
useful ways to get rankings and traffic,
Panda put a big dent in that whole process.

Build Exact Keyword Domains

What I really noticed about the Panda Updates and Google’s
Algorithm changes this past year… my exact keyword
domain sites rose or kept their rankings in Google.

This is extremely important for the following reason:
purchasing an exact keyword domain and building a small
site around this main keyword will usually get you the top
spot in Google for that keyword. If you have the domain
“www.bluewidgets.com” – with a little bit of proper SEO
and promotion – you will get top listings for the keyword
“bluewidgets” in Google.

I also consider keyword enhancers in the domain name
such as “buy” “buy online” “cheap” “best”… these added
words will usually increase your conversion rates… you
want visitors who are ready to buy your product or at
least seriously considering buying your product.

I try to find a lucrative keyword which has at least
5,000 to 20,000 searches a month. If you can buy that
exact keyword domain and build a mini-site around it,
chances are very good at the moment, that you will get
listed in the top 5 spots in Google for that keyword,
if not the top spot.

How do you know a keyword will be or is profitable?

One very simple thing I do is simply use Google Keyword
Tool to find the number of monthly searches and related
keywords, noting the level of competition for those
keywords. Next, I simply do a search in Google for a
chosen keyword, are there at least 10 sites/companies
advertising on the search results page? If people are
advertising this keyword is probably profitable and
making them money.

I also study the top 10 sites ranking for this keyword
phrase – can I compete with them? Do any have the
exact keyword phrase in their domain? How good are
the sites… and so on.

Even with low traffic numbers, you can still make a
profit because this is free targeted traffic from Google.
I have long learned that you should never underestimate
the very targeted visitors you get from Google. People
trust Google and once you get those top rankings,
your marketing job is already 90% done for you.

Use Social Bookmarks

Don’t forget to use the “social bookmark” buttons such
as ShareThis or AddThis… on all your content. Google
is paying much more attention to these social numbers,
including of course, its own Google+ numbers.

Now, many of these sites don’t get a lot of traffic,
they aren’t really designed to get a lot of traffic…
these are niche sites created to get free targeted
keyword traffic from the search engines, especially
Google. But if you’re targeting the right visitors, you
don’t need much traffic to make these sites profitable.

If you want to find out more about building mini-sites,
I would recommend this FREE resource by Michael Rasmussen.
He’s a real expert on this topic – click below to find
out more:

Free Mini-Site Course

…

SiteBuildIt is having their annual “Buy One – Get One Free”
and the purchase link is now live. NO! I would not recommend
you use SBI for building “mini-sites” – it is way too expensive
for that purpose.

But if you’re new to this online stuff – SBI is great for
your first main site because it will take you step-by-step
through building your online site.

SBI – Buy One, Get One Free

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

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Can Apple’s Siri Defeat Google?

Image via CrunchBase

Recently, a guest speaker at the Pubcon search engine
marketing conference, stated: “SEO will be dead in around
6 months!”

Of course, that statement was supposed to shock and
draw attention to a curious question. Can the mighty
Google finally have some serious competition on its hands?

Before you start shaking your head, that speaker’s
name was Leo Laporte of “This Week In Google” or TWIG
for short. So this is someone who probably has a closer
eye on Google than you or I.

Don’t know about you, but for the most part, I am
way too busy figuring out Google’s latest Algorithm
changes, to wonder if the whole foundation is about
to crumble. But this competition is something I never
thought of as even being competition.

The “David” in question here is Apple’s Siri Technology
which they bought in 2010 and introduced on the iPhone 4S.
Siri is part of the iOS 5 and is a natural language software
that processes and answers your questions.

Siri is like your own personal assistant who gets to
know your individual preferences and adapts over time
to truly personalize your results.

Basically, Siri will search out information for you and
personalize the results to your liking and taste. It
can use speech and text to give you the answers to all
your questions.

At its core, isn’t this something that Google is
currently doing? Answering questions and supplying
information?

The big question…

Can Apple’s Siri do a better job than Google?

At the moment probably not, but what about a few
years down the road? Apple has a massive data center
in North Carolina collecting information (sound familiar)
that can be honed and perfected to deliver precisely
what’s needed.

What if this Siri Technology is opened up for
third party applications and developments? What
if those other parties have a vested interest in
promoting and using this new language technology.

And what if Apple removes all Google search from
its countless mobile devices and replaces it with
Siri search?


Of course, Google is not some helpless little
competitor that can be easily defeated. It
has huge resources to take Apple on in an all
out war for control of the web. We already see
Google taking that battle to Apple with the
Android and other devices such as the Chromebook.

Google is also moving into speech and may even
“outdo” Apple when it comes to semantic speaking
search. Needless to say, no one is counting Google
out just yet.

However, many are saying Siri has “personality”
and is already connecting with its users in a way
that Google search hasn’t. Plus, Apple is well
known for turning technology into very usable
“must have” everyday items, but is there
enough Steve Jobs DNA left to continue this
trend?

Let’s face it-

Apple showed us how to use the Walkman.

Apple showed us how to use the Smart Phone.

Apple showed us how to use the Tablet.

Can Apple show us how to use a search engine?

Ultimately, it is those search users who will
decide how the future of the web plays out.


But getting back to the more serious question
at hand – how will all this new “spoken” search
affect online marketing and SEO? How can one
optimize their sites for Siri? How do they
make sure their product or business comes up
when a Siri user asks a question?

Forget the battle between Apple and Google, it
is this SEO question which will be the major battle
and concern for webmasters and online marketers in
the coming years, if not months.

For further information try the Forbes article
below:

Forbes – Why Siri Is A Google Killer

or here:

20 Ways Siri May Forever Change Education

Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

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How To Recover Your Deleted/Lost Web Content

In the past there have been a few cases when I needed to
recover deleted or lost content from the web. Now I keep
several backups of all my sites, but I can remember 2 or
3 years ago, when the server hosting my main site crashed
and everything was lost.

No big deal, I just had to upload my site again to a different
server, which I quickly did. Couple of hours of work and I
was back in business. However, this site had a WordPress
blog and database which were also deleted when the server
crashed. I did not make regular backups of this database…
something that was inexcusable but hey, we all make mistakes.


What to do?


I had a lot of unique content and postings on that blog,
it was a vital part of my overall site. Besides, having
all this content suddenly go missing would not help with
my search engine rankings. Too many “not found” links
or files is especially frowned upon by Google, where the
visitor’s experience is paramount.

That’s when I remembered hearing about the “Wayback Machine”
somewhere along the line… could they possibly have copies
of my lost blog content?

To my surprise and delight, this site had numerous full
captures of my site going back many years, including the
WordPress blog. All I had to do was retrieve this content
and re-post it on the new server. Now, because of the coding,
you won’t be able to directly download the HTML files for
this content – but all your text, links and content is there.

For me, this site was and is a true lifesaver. It really is
another backup of your web content that you may not even be
aware of, especially if you’re new to the webmaster field.

The URL for the WayBack Machine is:


web.archive.org

Later, I learned some savvy online marketers even use this
site and service to find online opportunities which are worth
pursuing. This marketing strategy goes along the following lines.

These marketers research expired domains for something that
they believe can be viable and profitable. They then use the
WayBack Machine to see if this extinct domain and site has plenty
of original content that can be used. These domains may even have
plenty of existing backlinks and PageRank. If everything looks
enticing, they buy the domain and contact the previous owner to
buy the old content and/or site.

Keep in mind, there are virtual versions of “house flippers”
on the web. They find/buy old websites and fix them up to keep
in their own portfolio or to sell. Sometimes it is just a matter
of framing the lost content in a different light or angle to make
it shine.

Regardless, the next time you’re scratching your hair out because
you have lost or accidently deleted content from the web – don’t
panic. And before you put your head in that gas oven, try the
WayBack Machine.


It can really be a lifesaver.

…

Here’s a great free site for checking to see if webpages
are unique and original. You can also check to see if anyone
is using your own content…

http://www.copyscape.com

Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

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Google Bowling – The “Not So Nice” Side Of SEO?

Almost everyone has heard of Google Bombing… where
enough people plant countless links to get a keyword
phrase to rank in the top spot in Google for some
silly phrase, like getting George Bush to show up for
“miserable failure”… usually this is done in a
light-hearted matter.

Google Bombing has been around for a long time and
Wikipedia even has a whole section on it:


http://wikipedia.org/wiki/Google_bomb

But there is another nasty practice called Google Bowling
and this one is much more sinister in nature and is not
much fun for its unfortunate victims.

What is Google Bowling?

Google Bowling is planting or creating low quality (spammy)
links pointing to a site in order to lower its rankings in
Google. This practice is usually done by your competitors
to undermine your site in the “eyes” of Google.

While Google has maintained in the Past that “inbound links”
don’t negatively affect your rankings… since you obviously
have no control over these links. However, many webmasters have
seen the negative side of getting spammy links and how these have
lowered their rankings in Google.

Why would someone do this?

If you’re in a very competitive and lucrative niche, just a
movement up or down a few ranking spaces – can result in a loss
or gain of thousands of dollars in sales. Business is war and
some people will do everything they can to beat the competition.
Including spending money to buy spammy links for their competing
sites!

Now, there is a whole discussion on the web about whether or not
Google Bowling even works? Google maintains they can counter this
practice within their algorithm or even manually, but I believe
it does work and after the Panda Update which is all about
“site quality”… this nasty practice is even more effective
for undermining your competition.

And I am not alone in this belief, Neil Shearing has been following
this issue for some time. He covers it in a very good blog post
located here:


http://www.neilshearing.com/2011/08/26/google-bowling-update-all-sites-at-risk/

Basically, all sites could be at risk, even yours. So the more
you know about this nasty BlackHat SEO practice the better you
will be able to protect yourself and your site. To learn more
about Google Bowling just click the link above.

Stay connected with this site:

Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

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How To Simplify The Whole SEO Process

Lately, where SEO is concerned, I believe there has been two major
shifts.

1. Whole Site Ranking – After Panda, Google is judging and ranking
your whole site, rather than just one page or one piece of content.
Having a site filled with excellent content is no longer good enough,
this content must be quick to load, easy to read and have all the
right navigation and layout. You must be careful to have most, if
not all of your site, filled with original content. In addition,
you should also note that some webmasters or websites who were hit
hard by the Panda Update, have found creating subdomains for their
different sections of their sites have brought their Google traffic
numbers back up, especially any sections which may be different from
your general content.

2. Social Networks/Bookmarks – Google with the introduction of Google+
and the Google +1 button is starting to create its own social ranking
program and system. These social backlinks and rankings will play a bigger
role in how Google ranks pages and your site. Your site and content should
contain all these buttons and bookmarks – so that your visitors can
follow you and bookmark your content. I also believe in very near future,
if it’s not already happening, how MANY followers, fans, subscribers you or
your site have in Twitter, Facebook, Youtube, Google+… will make a big
difference in how Google ranks your site and content.

Having said all that, like many webmasters, I am still pretty much
operating by the old SEO rules and practices. Creatures of habit.
For what it’s worth, here’s how you can simplify your whole SEO
process:

1. Try to create a short domain with your targeted keyword
in the domain name, go with a .com domain if you can get it and if
you have to use a multi-worded domain, try to get your keyword at
the beginning.

2. Create an “easy to navigate” unique content rich site which
is optimized for the search engines, but directed solidly at solving
your visitor’s needs. If you’re on a budget, one of the easiest ways
to do this is to use the free Wordpress software/platform to create
a keyword optimized site. Make sure this site is totally intertwined
with all the latest social networking programs such as Twitter, Facebook,
MySpace, Linkedin, YouTube… make sure you have profiles/accounts
in all of these platforms to compliment your main site.

3. Link to main interior pages from your home or index page.
These interior pages should have your targeted keywords in the “Title”,
“URL”, “Meta Tags”, “H1 Headings”, “First Paragraph”, “Last Paragraph”
and use keyword variations throughout the content. Place a few in bold
print and italics. Don’t be afraid to create large pages and link out
to other authority sites in your niche. Don’t worry about keyword
density unless it goes over 4%… this should not happen if you write
naturally for your visitor and not for the search engines.

4. Build quality one-way links by creating articles, press releases,
blog posts, videos, viral reports… and submit these to the major places
on the web such as free article directories (my favorites are still
ezinearticles, goarticles, buzzle, ideamarketers, isnare and article
alley). The real trick here is to consistently produce fresh content,
which steadily builds your backlinks month after month, year after year,
decade after decade!

5. Do whatever you can do to enrich your visitor’s experience.
Add valuable free content, free ebooks or ecourses, offer a comprehensive
guide or guides to your visitors. Connect all this free content to your
autoresponder opt-in list or newsletter and build repeat targeted traffic
to your site. In addition, make it extremely easy for these visitors to
bookmark/follow your content in all the social media sites: Twitter,
Facebook, MySpace, Google +1, and so on.

6. Rinse and Repeat. One of the little known tactics about achieving
top rankings in the search engines, especially Google, is to create not one
site but two or more sites in your niche market. (If you’re on a budget or
time is short, try creating two pages on your domain related to the
same targeted keywords.) Instead of trying to rank for one site in Google,
create two complimentary sites on the same related keywords, and you will
find it much easier to get to the top spots. Interlink these sites and you
can even promote them together, just make sure they each have unique content
and adds more detail and/or information for the visitor.

Over the years, I have come to believe strongly, achieving high rankings
is not some complex process but just a matter of persistence. Consistently
promoting your content by building quality backlinks will get you to the
top and keep you there. But the whole trick is persistence, keeping at it,
day after day… building those links back to your content. I also believe
it is the number of backlinks which is the key and this has been proven to
me many times over the years. Many SEO experts will now argue that links
have taken a back seat to other factors such as site authority and structure,
but I am not convinced this has happened. At least not yet, but data from
the 160+ million Google Chrome users, the new Google +1 Button and Google+
social networking platform, may eventually lower the importance of backlinks
and PageRank.

However, at the present time, if I stop promoting a page or competitive
keyword, it usually drops from the first page of Google. To get it back
on the first page, all I have to do is promote it with a few articles,
blog posts, press releases, videos… and it jumps back into the top spots,
even Post Panda. I mention all this because many times, SEO firms and experts
will try to complicate things with convoluted explanations and complex processes.
While in actual fact, achieving high rankings can be simplified down to nothing
more than persistence and adding a few quality backlinks.

Stay connected with this site:

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

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Google Ranking Factors According To 132 SEO Experts

Just about every year or so, SEOmoz.com comes out with a
list of Google ranking factors (Google calls these things
signals) compiled by a list of SEO experts. This year they
used 132 SEO experts examining data from over 10,000 Google
search results.

I always find this an interesting read and usually come away
with a feeling of how these SEO experts believe Google ranks
pages and sites. If you’re trying to get those top Google rankings,
you should look closely at their findings here:

http://www.seomoz.org/article/search-ranking-factors

According to these experts here’s a brief overall summary of
these ranking factors or signals.

2011 Ranking Factors:

Page Level Link Metrics – 21.45%

Domain Level Link Authority Features – 21.13%

Page Level Keyword Usage – 14.93%

Domain Level Keyword Usage – 10.73%

Page Level Social Metrics – 7.22%

Domain Level Brand Metrics – 6.78%

Page Level Keyword Agnostic Features – 6.74%

Page Level Traffic/Query Data – 6.26

Domain Level Keyword Agnostic Features – 4.92

Now Compare these to the…

2009 Ranking Factors:


Trust/Authority of The Host Domain – 23.87%

Link Popularity of The Specific Page – 22.33%

Anchor Text of External Links to the Page – 20.26%

On-Page Keyword Usage – 15.04%

Registration + Hosting Data – 6.91%

Traffc + CTR Data – 6.29%

Social Graph Metrics – 5.30%

Could be just me, but I kinda believe SEOmoz in the
latest rankings is guilty of stating these factors in
a more complicated manner than they should be or how
Seomoz has explained these in the past. For heaven’s sake,
“Agnostic Features”??? Do they mean independent features?

Some companies who charge for SEO services, have a way of
making all this SEO sound complex and complicated. Just wish
they would “dumb it down” instead of “complicating it up”.

For me, achieving and maintaining top rankings in Google has
always come down to producing a steady flow of content (articles,
blog posts, press releases, videos…) with my targeted keywords
in the anchor text of the links pointing back to my ranked pages
in Google.

Quite frankly, without quality backlinks, I don’t see someone
getting to those top spots in Google for extremely competitive
keywords. Now, if you have the exact .com domain phrase, more
than likely you will rank high for that keyword, if it is not
too competitive.

I try to get “do follow” links, but “no follow” links are also
very good, especially if they come from authority sites. Many of
the above experts also believe “no follow” links do pass along
some PR.

Now these latest 2011 ranking factors seem to be pointing to more
“on-page” factors… page and domain linking structure, keyword
structure, site quality, right optimization, social media usage
and so on.

In other words, SEOmoz and their SEO experts are saying the way
you have your site and pages designed has become more important
to how Google ranks your content. Social media indicators are much
stronger and links are still important but rather than raw quantity,
try to diversify your links because those .edu and .gov are more
important than ever. These experts also think Facebook nods are
better than Twitter.


Keywords are Still King


You should pay special attention to your keyword or keywords when
creating your webpage. Keep it at the beginning of your title, place
it in your Meta Tags, place it in the H1 tags, first 100 words or
even the first word in your content, last 100 words, place it in
bold or italics, in internal anchor text links to this page, alt
image attributes, place it in the URL…

After Google’s Panda Update there seems to be a general shift
away from “off-page” factors to “on-page” factors. More emphasis
is being placed on the quality of your site and the layout of your
content. On-page and social media metrics have moved up in importance.
Backlinks have moved down…


Unique Content is More Important


Having unique content has always been important, but I believe it
has taken a jump up – after Panda. These experts also agree unique
content is important. In the survey, the importance of having unique
content across your whole site came in at 89.4% and with freshness of
content at 74.9%. Other factors include bounce rate, click thru data,
number of error pages, age of site, page speed load times, other sites
on IP address, number of hyphens and characters in domain name, length
of time before domain expires… one final note, may have missed it,
but I didn’t see the “country” or “where” your IP address is located
makes a difference in how you rank in Google.

At least that’s my reading of these latest factors from SEOmoz and of
course, I always like to get other people’s take on these rankings.
WebProNews has a very good summary/opinions on these Google Ranking
factors from SEOmoz here:

http://www.webpronews.com/google-ranking-factors-2-2011-06

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

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help spread the word – recommend this content by using
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3 New Upcoming SEO Wildcards

Last week I told you about the Chrome Browser and the new
Google +1 Button, which I really believe will become
a big factor in how much traffic you get from Google.

Especially since these +1 buttons will be displayed in Google
search results for those who are logged into a Google account.
Just imagine coming across two links while using Google search:
one with a couple of +1 clicks and another link with 1000’s of
+1 clicks or recommendations.


Which link would you click?.


Now, there’s another SEO wildcard to worry about, recently Google
has come out and said they will be supporting “authorship markup”
or the “author” attribute tag in their search engine. For online
writers who have a well established body of work or reputation…
the fallout from this new ranking signal or factor could be even
more significant than the +1 button.

While this is quite a recent development and the implications for
how this factor will play out are unknown. Google says it is a way
to connect authors with their content on the web.

As posted by Othar Hansson, a software engineer at Google:

“The markup uses existing standards such as HTML5 (rel=”author”) and
XFN (rel=”me”) to enable search engines and other web services to
identify works by the same author across the web.”

Could this mean that Google will place an “authority” value on web
writers, the same as they now do for “authority” sites? Actually,
Google may have been doing this for some time, but now they are
making it formal. If so, this could be a real game-changer, especially
if Google ranks content by a certain well established quality author
higher in their index than a lesser known author – regardless of where
his or her content is displayed.

I can envision a whole legion of webmasters scrambling to place an
“author page” on their sites, listing out all their background bio info,
all their links to the different social networking sites such as Linkedin,
Twitter, Facebook… and you can even link to your other sites and articles.
I have already done this on my site and listed down all my official sites,
blogs and profiles in the different networking/social media sites.

By linking out to all these profiles and using the (rel=”me”) in the
links, tells Google all these pages are by me or the same author.

This could have a huge impact on content scraping and the downright
theft of your content. If Google can tag your “verified” content as
yours and rank it accordingly, that would be a good thing. However,
this is not an ideal world and now authors have to really worry about
unscrupulous folks stealing not only their content, but their names
as well. Ouch, this could be a massive headache for web authors who
have established a strong presence on the web. Lets just pray real
hard that Google gets this one right.

I have already had to contact one major article directory where someone
was using my name. Thankfully, this was a spammer from Asia and the
directory could easily see through this situation. I also have a rather
unique name which should help… and if you start to seriously do a lot
of quality writing on the web, I would suggest you use a very unique
“pen-name”, if everyone has been calling you John Smith for all these years.

Link this content with your name or pen-name to an author’s page on the same
domain by using the (rel=”author”) attribute tag – something like:


<* a href="http://yoursite.com" rel="author">Read more about Pen Name<*/a>


Now if you’re placing your written content on a site where you don’t
have an author’s page, you can link this content back to your author’s page
on your own site or domain – in this case you would use something like:


<* a href="http://yoursite.com/Pen Name" rel="me">Read more about Pen Name<*/a>


By using these links and tags in your resource box links, you’re pointing
out that this content belongs to you and can be verified as yours, no matter
where it is displayed on the web.

Of course, I call this an SEO Wildcard, because we don’t know to what extent
Google will use this “author” tag in their ranking algorithm – could play big
part, or a very small part. But from past experiences, regardless of how it ranks,
optimizing your content for Google and the other search engines have always
helped my rankings… I am sure this will be no different.

You can find out more here:


http://www.google.com/support/webmasters/bin/answer.py?answer=1229920


or here:


3 New Upcoming SEO Wildcards You Should Know About

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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Google +1 Button – New Ranking Factor You Can’t Ignore

As you probably know, I try to keep as informed as I possibly
can about anything dealing with Google and my Google rankings.
Recently, Google introduced its “+1 Button” and you can already
see it popping up on many sites.

Social bookmarking has always been important but I believe
with this new +1 button, it will become an even greater factor
for ranking in Google. The number of +1 clicks your page or
content receives, will affect your rankings in Google.

Google has already stated this button will be a new ranking signal
and by signal they mean factor. A lot of people clicking that button
on your content will signal to Google that your content is relevant
and/or important.

Right now, consistently building quality backlinks to your content,
will just about always get you on the first page of Google. But with
link buying, comment spam, seo manipulation… that supposedly
democratic voting factor has become corrupt. Will Google’s own
“in-house” button become more manageable in terms of abuse? Will
it replace backlinks as the most important factor?

Since I feel this +1 Button is going to be important for ranking
high in Google – I have written an article about it which you
can find here:

http://www.bizwaremagic.com/affiliate_marketing_guide/Google_+1_Button.htm

The information is too long to put in this email. But you will
find everything you need to start placing this button on all your
content. I have already started adding the button to my main pages…
ignore this button at your own risk!

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

……………………………………..
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- DATEwise Desktop eCalendar and Plannerhttp:
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
Free Download: Free Desktop Calendar
……………………………………..


BWMagic’s Internet Marketing Newsletter






Does Your Site Need An SEO Checkup?









Since Google launched its Panda Update earlier this
year and all the follow-up changes after it, many people
believe that your site’s SEO has become more important.

That your “on-page factors” must be right or as best
as they can possibly be.

This all has to do with the quality of your site and your
webpages. It seems like Google is more forcefully judging
that quality and your site now has to pass a few more hurdles
or it will be lowered in the rankings.

Regardless of Google, having all your SEO factors done
“right and proper” won’t hurt your site. The faster your
page or site loads helps everyone. Making your site
easier to find by the search engines and your visitors
helps everyone. Having your site or page fully optimized
also helps everyone.

Besides, knowing everything you can possibly know
about your site will also help you, especially when
it comes to SEO.

Wouldn’t it be good to know these things about
your site…


- Number of Backlinks?

- Keyword Density?

- Right Meta Tags?

- Do You Have A Sitemap?

- Are Your Images Optimized?

- Is Your HTML Compressed?

- Do You Have H1 Heading Tags?

- Is Your Site Protected From Hackers?

… and many more factors or issues which
could determine the quality of your site
in the eyes of the search engines, especially
Google.

While not perfect, here’s a nice free site
where you can quickly do an SEO Checkup.
They will not only show you what’s wrong, but
give you concrete ways to fix the problems.

Click Here to do the SEO Checkup:


www.seositecheckup.com

I also find it helpful to check out my main
competition in close keyword battles, when your
number of backlinks are just about even, sometimes
just improving these small SEO issues can raise
your site above your competition.

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!