Category Archives: Google Visibility

Google Visibility – Tips, tactics and on-site optimization for achieving greater visibility in Google.

The Google Algorithm Updates And What They Mean For SEO

For the love of god help me understand…


The Google Algorithm Updates And What They Mean For SEO

Quick History & Overview of Google’s Algorithm

Recently I came across some great detailed infographics on the ever-changing Google Algorithm with its many complicated and somewhat confusing Updates. Complex problems often require simple answers. Quickly visioning and absorbing the detailed history of the Google Algorithm helped me get the whole complete picture of this complex beast – and I have been marketing/webmastering online for over 15 years.

In a nutshell – Google roams the web to collect vital information/data for its end users and then ranks this collected data using its complex Algorithm or formula. Google uses over 200+ ranking factors to find its results or listings in its index. To complicate matters, from the very beginning, webmasters and online marketers have tried to game/trick/influence these all-important rankings by countless underhand methods such as keyword stuffing, link buying, link spam… to manipulate Google’s rankings. In response, over the years, Google has introduced numerous major Algorithm Updates or changes to how it ranks and filters their rankings in order to keep them honest. Some sites can even get a manual penalty from Google if they blatantly violate Google’s Webmaster Guidelines.

Needless to say, free organic Google traffic is the cornerstone of any website. It can make or break your online business. It’s that important, so you must get a “handle” on what Google wants and expects from your site or business.

Approach these informative infographics as a quick overview or history of Google’s complex Algorithm. The information below can be a little overwhelming so before you get bogged down with this detailed history it may be helpful to understand why these Updates are so important to SEO.

So here are two handy infographics to gently get you up to speed:

Click the images for a larger view.

What The Google Algorithm Updates Mean for SEO


What The Google Algorithm Updates Mean for SEO

Infographic source: www.prestigemarketing.ca

And if you want more detailed information try this one from www.sushidigital.com.au

What Are Google Algorithms & Why Do They Matter?


What Are Google Algorithms & Why Do They Matter?

If you want a much detailed history of Google, try

Google’s Algorithm Changes – Detailed History Up To 2012

Google's Algorithm Changes - Detailed History Up To 2012

More info can be found here.

Lastly, here’s another helpful infographic overview of

Google’s Algorithm Changes Up To 2015


Google's Algorithm Changes Up To 2015

Inforgraphic source: www.oncrawl.com

There you have it in a nutshell – Google’s Algorithm history and updates. As mentioned above, understanding how Google operates will be extremely important to your online success, so the more information you have, the better your chances are at succeeding. This is another perfect example where knowledge can be your most valuable marketing tool.

One last thought, many experts say you should brand your Google results or listings. In other words, promote your brand/site along side your most valuable content. This way many searchers will type in your brand or site when making their keyword searches and Google will have no choice but to list your branded content at the top in the number one spot.

Titus Hoskins
www.bizwaremagic.com

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Mobile-Friendly: How Google And The Other Search Engine Sites Stack Up In Mobile Readiness?

Google’s April 21st mobile deadline has come and gone. Did you manage to get your website mobile-friendly? Or are you still struggling to get all your webpages mobile-friendly?

To be fair, Google did give webmasters several months warning to get their sites mobile-friendly if their wanted to fully take advantage of Google’s listings/rankings when it comes to their mobile index. Small webmasters with 1000’s of webpages to optimize for the mobile market were left scrambling to meet the deadline.

Google Mobile Test Warning

However, unlike the Panda & Penguin Updates, this time Google promised this mobile update wouldn’t affect or bring down your whole site. In other words, having a few mobile-challenged pages won’t cause your whole site’s rankings/status to tank like it does for the other Updates where a few bad pages or links can send your site into Google Purgatory.

And unlike these other Updates that severely damaged the web and link sharing, making your webpages and site mobile-friendly is a good thing. Since over 50% of web surfers are now accessing the web through their smart phones/gadgets/tablets – improving the mobile user’s experience can only help your site. More traffic, lower bounce rates and more time spent on your pages… this is good for business, not just for higher mobile rankings in Google.

Like thousands, if not millions of other webmasters, I scrambled to get my sites mobile-friendly. I have spent weeks re-writing code and testing my pages in both Google’s Mobile-Friendly Test and the more detailed PageInsights Test.

After managing to get most of my pages at least Mobile Friendly (with scores of at least 90% in the mobile user experience) I wondered just how does Google and the other other search engine sites stack up when it comes to mobile friendliness?

Well, Google.com gets a warning in its own PageInsights Test with a 78/100 Speed score with suggestions to avoid landing page redirects, optimize images and minify JavaScript. However, Google did manage a 99/100 on Mobile User Experience with the suggestion they should consider fixing or re-sizing the tap targets appropriately.

Can’t say I was surprised by the results but did expect to see a 100% on that user experience metric. Guess Google doesn’t really have to live by your rules or their own for that matter, but you would think they would fix the speed issue when it comes to mobile – just saying.

Here’s how Google.com faired on the PageInsights Test:

Mobile

78/100 Speed

Should Fix:
Avoid landing page redirects

Consider Fixing:
Optimize images

Minify JavaScript
7 Passed Rules

Download optimized image, JavaScript,
and CSS resources for this page.

99/100 User Experience
Consider Fixing:
Size tap targets appropriately

That’s Google, but how does the other search engines stack up – remember them, Yahoo and Bing? Not much
better, especially when it comes to page speed.

Yahoo.com PageInsights Test:

Mobile

66/100 Speed
Should Fix:
Eliminate render-blocking JavaScript
and CSS in above-the-fold content
Consider Fixing:
Leverage browser caching
Minify HTML
7 Passed Rules

98 / 100User Experience
Consider Fixing:
Size tap targets appropriately
4 Passed Rules

…………………………………………

Bing.com PageInsights Test:

Mobile

72/100 Speed
Should Fix:
Eliminate render-blocking JavaScript
and CSS in above-the-fold content
Prioritize visible content
Consider Fixing:
Enable compression
7 Passed Rules

100/100 User Experience
Congratulations! No issues found.

While both Yahoo (66) and Bing (72) scored lower on the page speed test, it should be noted that Bing was the only one with a 100% – No Issues Found – on its mobile user experience test. By the way, DuckDuckGo.com also gets 100% on the user experience but only 71 on the speed test.

If you need help with making your webpages mobile-friendly I would highly recommend this comprehensive
article by Aleyda Solis on Searchengineland. You can find it located here.

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