For the love of god help me understand…
The Google Algorithm Updates And What They Mean For SEO
Quick History & Overview of Google’s Algorithm
Recently I came across some great detailed infographics on the ever-changing Google Algorithm with its many complicated and somewhat confusing Updates. Complex problems often require simple answers. Quickly visioning and absorbing the detailed history of the Google Algorithm helped me get the whole complete picture of this complex beast – and I have been marketing/webmastering online for over 15 years.
In a nutshell – Google roams the web to collect vital information/data for its end users and then ranks this collected data using its complex Algorithm or formula. Google uses over 200+ ranking factors to find its results or listings in its index. To complicate matters, from the very beginning, webmasters and online marketers have tried to game/trick/influence these all-important rankings by countless underhand methods such as keyword stuffing, link buying, link spam… to manipulate Google’s rankings. In response, over the years, Google has introduced numerous major Algorithm Updates or changes to how it ranks and filters their rankings in order to keep them honest. Some sites can even get a manual penalty from Google if they blatantly violate Google’s Webmaster Guidelines.
Needless to say, free organic Google traffic is the cornerstone of any website. It can make or break your online business. It’s that important, so you must get a “handle” on what Google wants and expects from your site or business.
Approach these informative infographics as a quick overview or history of Google’s complex Algorithm. The information below can be a little overwhelming so before you get bogged down with this detailed history it may be helpful to understand why these Updates are so important to SEO.
So here are two handy infographics to gently get you up to speed:
Infographic source: www.prestigemarketing.ca
If you want a much detailed history of Google, try
Google’s Algorithm Changes – Detailed History Up To 2012
More info can be found here.
Inforgraphic source: www.oncrawl.com
There you have it in a nutshell – Google’s Algorithm history and updates. As mentioned above, understanding how Google operates will be extremely important to your online success, so the more information you have, the better your chances are at succeeding. This is another perfect example where knowledge can be your most valuable marketing tool.
One last thought, many experts say you should brand your Google results or listings. In other words, promote your brand/site along side your most valuable content. This way many searchers will type in your brand or site when making their keyword searches and Google will have no choice but to list your branded content at the top in the number one spot.
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