BWMagic’s Internet Marketing News


Google Gives More Search Data To Webmasters

You have probably heard about this already but it is very important,
especially if you’re like me and into search engine marketing.
Google thru its Webmaster Tools program is now sharing very detailed
search data for each individual search query made to your site.

What it means is this:

Say you have a site on “golfing” or “golf”.

You can now go to your Webmaster Tools account and click on a keyword
query such as “best golf clubs” which web surfers would use to find your
site.

Google will give you a break-down of its own search data:

- number of impressions

- your clickthrough rate (how many surfers click thru to your site)

- list of your site’s pages that were linked to in the results


Assuming all these numbers and data are accurate (there is a big discussion
going on right now, whether or not Google’s data is totally accurate), it will
give webmasters and marketers some useful information. It can help you improve
your conversion rate to get more visitors – which is the object of the game.

But a word of caution, don’t take anything coming from Google or any other
site on the web as gospel. I always like to compare any data with my own
web stats and web logs… always make it a practice to cross-reference your
important stats with other sources.

Besides using your own site stats and Webmasters Tools, use Google Analytics,
use Alexa data, use your Adwords and your Adsense data… plus all your performance
reports from all your different affiliate networks you’re using like Commission
Junction.

By checking all these different sources, you will get a more comprehensive
view of how well your site is doing in regards to traffic and your visitors.

Regardless of how accurate it is , this new search data coming from Google is
well worth checking out and analyzing. Mainly because just increasing your
conversion numbers by a few notches can mean many more visitors to your site.

If you want to find out more about this topic and what it can mean for your
site, I suggest you check out this great page on WebProNews here:

Google Shares New Conversion Numbers

If you’re not using Google’s Webmaster Tools, I more strongly suggest
you get it here:

Google Webmaster Tools

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

BWMagic’s Internet Marketing News

Google Keyword Research Tool

If you have a website you will already know how important
Keywords are for getting traffic to your site. Keywords are
those all important words web surfers use to find your site.

Now Google provides a lot of help with keywords with some
great tools and information, which are mainly geared to helping
their Adwords customers but anyone can use these tools. You
simply type in your site and a keyword – then Google will
gives you a list of keywords related to your site compared
to what people are searching for on the web using Google’s
search engine.

They will give you the number of searches made each month
and what Adwords users have to pay if they want to buy traffic
from Google. It also gives you the amount of competition
for each keyword.

This tool can be helpful in finding new keywords for your
site even if you’re not doing Adwords. It can also help you
find keywords you never thought of using.

You should give it a try:

Google Keyword Search Tool

If you want more information on using this Google Keyword
Research Tool try this helpful link from SearchEngineLand:

Googles Search Based Keyword Tool

Marketing Tip:

While you’re researching your site’s keywords, keep in mind,
long-tail keyword pharses are those longer phrases which have
fewer searches each month but they are much easier to get on
the first page of Google since there is little competition.

My favorite marketing technique is to study my traffic logs and
pick out these phrases which are showing up in Google – if any
phrases bring in sales or sign-ups, I then place these keyword
phrases into article titles and in the anchor text of the resource
box links where I link to the interior page on my site which has
this same phrase in it, so that I can boost my rankings up to the
number #1 spot in Google for those phrases. Simple but effective
long-tail keyword makeitng.

Advanced Tip: If you want those all important traffic pulling
“Double Listings” for a keyword pharse in Goolge. Link to both
your homepage and your interior page using the same phrase in
your article resource boxes.

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

BWMagic’s Internet Marketing News

How To Increase Your Site’s Speed – New Google Ranking Factor

Google is getting serious about site loading times – a slow site
means poor user experience. Naturally, Google wants to return the
most relevant page for your search quiry – but it that page takes
forever to load – Google will probably rank it lower.

Once Google spokespersons like Matt Cutts start talking about
loading times and ranking factors in the same sentence – you know
Google is tweeting their Algo again.

Here is Matt Cutts in a recent video:

So it’s time to start looking at “how fast” your site loads.

It is always smarter to have a fast loading site and it has nothing to do
with Google. You only have a few seconds to capture a visitor’s attention
because most will hit that back button faster than a politician can change
his mind.

Lost surfer/visitor means no sale or sign-up. They don’t even get a
chance to see your site.

Studies have shown you can increase your conversion rates some 10-20%
by simply making your site load faster. Just simple common sense really
- if more surfers see your site, the more conversions you will make.

With with Google saying that site loading speed will be a ranking
factor, now is the time to seriously look at fixing your site if your
content loads slowly.

Here’s a simple tool that will tell you how fast your site loads:

Site Speed Test

And here’s another link from WebProNews that will give you a
few tips on increasing your site’s speed:

http://www.webpronews.com/site-speed-tips-for-when-google-uses-that-as-a-ranking-factor.htm


Or I really like the site performance tips presented on this page:

http://developer.yahoo.com/performance/rules.html

Lately, because of all this buzz about site loading times or speed, I
have been looking at different “CDNs” which stand for “Content Delivery Networks”
and could be a possible solution.

What is a Content Delivery Network?

Basically, a Content Delivery Network is simply that: a network of servers which
delivers your content to your site’s visitors. It is a form of “cloud computing”
which means your Internet or computer needs are outsourced and hosted on a third
party site.

Now the way these networks operate is quite simple – they host your heavy loading
content such as videos, images, downloads, blogs… on their servers. When a visitor
comes to your site, the content is delivered to them from the server closest to them.

End result – your site loads faster.

Keep in mind, most of these CDNs don’t host your whole site, just parts of your
site which can slow it down. I believe these Content Delivery Networks or services
will become more and more popular since Google is placing site speed as a ranking
factor.

In the very competitive world of SEO every little factor counts, especially in
lucrative niche markets where the difference of just one ranking movement (up or down)
in SERPs can mean thousands of dollars.

Now these CDNs are not that expensive. Yahoo has a relatively inexpensive
service and MaxCDN.com is around $10 to start.

If you’re interested in speeding up your site by adding a Content Delivery Network
to it. Check out this link:

http://www.maxcdn.com

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

BWMagic’s Internet Marketing News

What is Google Buzz & Should You Use It?

“Start conversations about the things you find interesting.
Share updates, photos, videos and more with your friends.”

Sound familiar?

Well it should be buzzing in your ears, because Google’s latest
venture into social media, is basically doing what
the other social/network/media sites like FaceBook, MySpace,
Twitter, Flickr… are already doing.

Buzz works closely with Google’s Gmail and has 5 key elements:

1. Auto Following
2. Rich, Fast Sharing experience
3. Support for public and private sharing
4. In-box integration
5. Just the good stuff

http://www.google.com/buzz/titushoskins

Why is Google barging in on all those popular social networking sites?

One word – traffic.

Google knows there’s more traffic on these sites than anywhere else
on the web, including its own popular search engine. It wants a
piece of the action, it wants a piece of this traffic… more
importantly Google is probably betting it can completely control
the mobile computing market where the big bucks are.

Gaining total control is not out of the question once you consider
its search engine or Google.com (which Google says) is the most
popular home page for mobile devices and then you have to factor
in Google Android, Gmail, Google Voice, Google Wave, Nextus One
Phone and now Buzz – Google is obviously making a play for complete control
of not only mobile computing, but how someone uses the web – from start
to finish.

More specificly, they want total control of what those surfers/shoppers
do on their PCs, as well as mobile devices.

Actually, Google is probably planning for control of the whole Internet,
and not just the Internet itself – but also how it is delivered. Google has
made it known it wants a faster Internet and recently announced it’s planning
an experimental broadband system that’s 100 time faster than what we have
now. They want to test this out in a few communities first and see if they
can jump-start a movement towards a much faster 1-gigabit-per-second
Internet.

Google High Speed Internet

Historians will no doubt point to Rome, it was the building of their Aqueduct
system which truly made Rome a supreme power. Likewise, Google must
build a bigger Aqueduct if it truly wants to control the world’s information.

Now, with Buzz, Google is showing it can and will take on all competitors
for this control of the web’s traffic. Afterall, delivering quality traffic
is Google’s bread and butter, they will/should do everything they can to
control as much of the web’s traffic as they possibly can.

Nothing wrong with that, but will web users actually use Google Buzz?

Many will, many won’t, mainly because many people don’t like the way
Google collects data on its users. Privacy issues have already risen
regarding Buzz and your email addresses within Gmail, Google has fixed
this problem, but accusations of “Big Brother” follows Google like a
second skin.

But one thing you can be sure of, online marketers and webmasters will
certainly use Buzz. Getting your site, products and online interests
totally connected to anything involved with Google is a major plus.

Google will, no doubt, be spidering and indexing all this Buzz content,
and no savvy webmaster or marketer wants to miss out on this free traffic.
Buzz is another way to promote your links and sites, it can’t be ignored,
especially a program coming from Google.

Just like your Google Profile, Buzz is another opportunity to get your
web content connected and indexed in Google.

Most importantly, Buzz will, no doubt, be another form of “democratic voting”
which is at the heart of Google’s ranking algorithm. Actual users will point
out the good stuff and create buzz around it. That’s why the number of followers,
the number of bookmarks, the number of comments… any content/webpage has
will largely determine its ranking in the search engines.

So any webmaster or marketer should use Buzz to get that slight advantage
within Google. All those ranking factors do add up and if you want that first
page listing in Google’s all important index, using Google Buzz is a “no-brainer!”

http://www.google.com/buzz/titushoskins

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

BWMagic’s Internet Marketing News

Google’s Search Engine Optimization Starter Guide

We’re going back to the basics of search engine optimization in this
week’s newsletter. Mainly optimization in Google but many of the same
tactics apply to the other search engines as well.

Lately, Google has been giving out tons of information on how to
optimize your site for its search engine. Actually, Google has been
doing this for a long time with its “Google Webmaster Tools” section
where you can find very helpful information on creating your site.

Also, Google has provided plenty of helpful tips and info thru one
of their most widely known spokespersons: Matt Cutts. If you’re
really want to get a “leg-up” on Google you should follow his
blog and/or follow him on his Twitter account. Just Google to
find them!

Of course, for obvious reasons, Google will never give you the
“full monty” on just how they rank their index and your site, but
I have found following the general advice given by Google and Matt
Cutts is very helpful and can improve your rankings, especially
if you’re making some big mistake that you don’t know about.

If you’re completely new at building or optimizing websites, I
would suggest you download Google’s own PDF Starter Guide and
you can find the download link here:

Google Search Engine Optimization Starter Guide

It has the basic steps you should take in order to optimize your
site for the search engines. Just basic stuff you should know and
apply.

What I found good about this simple guide, it gives you links so
that you can further investigate and learn more about tricky issues
should as Duplicate Content and other issues that many webmasters
find hard to understand.

Of course, you should also be checking out Google Webmaster Tools
which is very comprehensive and detailed. Actually, if you’re really
new at this webmaster stuff, I would suggest you try these sites which
further explains how to use Google’s Webmaster Tools

6 Tips For Google Webmaster Tools

and

Google Webmaster Tools – A Comprehensive Guide.

Getting a quick start on what Google expects to find when they crawl
and index your site is something every webmaster should know. Using
the above links should help you with this discovery.

….

SBI Valentine Special

Ken Evoy’s SBI (Site Build It) is holding their regular Valentine’s
Special. Buy a subscription to this popular and comprehensive web site
building system and for $100 more, you get another site which you
can give away to a friend or someone special. Sort of a Valentine’s
Gift!

You can find the full details here:

SBI’s Valentine’s Special

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

BWMagic’s Internet Marketing News!

…….
Contents:

o Google Caffeine & New Ranking Factors

o Some Black Friday & Cyber Monday Special Discounts/Sales

…….

Since most of the people who usual read this will either be still
celebrating the Thanksgiving Holiday or out shopping, I will try
and keep this newsletter very short.

Since Google told everyone about Google Caffeine last summer and
gave us a Sandbox URL where we could check our sites and rankings
in Google’s new search engine, I have been very concerned about how
all these changes will affect my sites and rankings. You should also
be very concerned about it too!

Actually, I have become a bit obsessed with it mainly because I am a
full time search engine marketer and my livelihood depends on achieving
high rankings in Google.

Now, that Caffeine URL has been closed by Google, (www2.sandbox.google.com)
but one datacenter is now using the Caffeine search results. After
the holidays, Google will roll out the full version of Caffeine.

Needless to say, major updates in Google can be devastating for
online marketers and webmasters if your keywords disappear from
the first page listings. Many online marketers are holding their
breaths and wondering just what Caffeine will bring…

I have written a rather long article (sorry) on this whole
issue and given my views on Caffeine. Keep in mind, this is my
own observations of how my keywords reacted in the Sandbox URL,
no doubt, Google has made adjustments since then and what actually
happens with the full version of Google’s “Next Generation” search
engine goes live… is anyone’s guess. But you can find my views
on Caffeine and what it could mean for your site and keywords here:

Google Caffeine Ranking Factors

…………………………………..
Black Friday & Cyber Monday
…………………………………..

If you’re a regular reader of this ezine you will also know I am
a full-time affiliate marketer. I make my living from selling other
people’s stuff – mostly electronics and corporate business gifts.

All this week, I have been gathering all the major discounts
and deals my affiliate companies are offering… and placing
them on my sites. It’s been rather hectic but there are some
great deals from top-brand name companies… Apple, HP, Dell,
Lenovo, Alienware… as well as some big online retailers like
Amazon, Buy.com, MacMalls, Geeks.com… you can save a lot
of money by using these coupons and discount links. We will
be updating these coupons/discounts thru Black Friday/Cyber
Monday as new deals come online.

Anyway if you’re in the market for some gifts or you just like
getting some great bargains check out these pages:

Cheap Laptops

Dell Notebook Coupons

HP Laptop Coupons

If you’re in interested buying gifts try:

Corporate Business Gifts

And Blu-ray Players are a really hot items this year and
you can get special deals and discounts here:

Bluray dvd Players

And if you’re interested in starting your own online business
SiteBuildIt is having their regular Thanksgiving Sale.

SBI ThanksGiving Sale

Kind Regards,
Titus
www.bizwaremagic.com