BWMagic’s Marketing Tools

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BWMagic’s Internet Marketing News

Some Tactics For Getting Those Top 5 Spots In Google

Actually, getting in the #1 spot is best but I will settle for the top 5 or
even anywhere on the first page for very competitive keywords. Obtaining those top
rankings for your targeted keywords in Google will obviously be very important to
achieving your online goals.

I don’t have some magic formula just online marketing stuff that works. Very simple stuff
that everyone can do to get those top rankings. Here are some things I do:

- article marketing thru the free article directories

- create videos on my niche products

- make blog posts in my niche areas

- do press releases for my targeted products

- create free ebook guides on my subject areas

- build separate lists for each major niche market with follow-up emails

- participate in online forums with my sig links added

- find out my competitors’ main backlinks and duplicate them

- create Google Alerts for my major keywords and add comments/links to the ones I like

- keep adding fresh content pages to my sites keyworded to phrases used by buyers

Now on second thought, some of those are not so simple but they can be easily
done by most webmasters. Or you can get someone to do them for you, for example,
I get my videos done for me. If you’re poor at writing or have little time you can
even get someone to write your articles for you as well.

Still, these tactics are fairly basic online marketing stuff which anyone can do
to get those higher rankings. Perhaps, what many webmasters fail to realize, getting
and keeping your keywords on the first page of Google does take a lot of work and time.

For very competitive keywords, I usually put in a year’s work to get to those top
spots. It sometimes takes a lot less if your content (an article or video) becomes
viral and lands on a lot of sites, that does happen but for me it is mostly building
steady one-way quality links back to the page or site I want ranked high.

However, it is this time factor which DEFEATS most people, they don’t have the patience
or the resources to wait it out. After a couple of months they throw up their hands
and come away believing all this Internet marketing stuff is for the birds.

Don’t get the wrong idea, there are probably programs and systems out there which
will give you instant success on the web – I just haven’t found them yet, nor am I
really looking since I have figured out how to get those top rankings and earn money
on the web. However, the catch is, it usually takes around a year or two of hard work
before the serious money starts flowing.

There are exceptions, if you’re good at writing articles, you can get immediate
traffic and a few sales. Same goes if you’re into making videos and they become
popular and featured in Google… you will make some sales.

However for steady targeted traffic which flows regularly and keeps the sales
coming each day – then you will need to keep those top rankings in the search engines
for your keywords, especially in Google. Once you get those top rankings, I find
you have to maintain them by continuing to build links by writing articles, making
posts, creating videos… and so on.

My goals are very modest, steady money for me is around $100 – $300 aday,
keep in mine I am doing affiliate marketing or sales where I usually get
from 2% to 5% since I am promoting high-end electronics which offer low
commissions. I also do some ClickBank type info products where the commission
rates are much higher – 50% or more.

I also concentrate most of my time on products/services which give me
a recurring income – make one sale and earn a percentage for years to come.
The trick here is to promote products where once clients sign up they tend
to keep these products for years… services like web hosting, autoresponder
services, telephone services, internet services and so on.

If you have your own products your daily earnings will be much higher, same
thing if you do drop-shipping… but that also brings in other complications
and worries. I like affiliate marketing before it suits my lifestyle, I refer
the sales or clients and the merchants does all the rest.

Now, I have also found if you target longer keyword phrases which has little
traffic but also much less competition, you can bring in sales in a matter
of months, sometimes weeks. This “long tail marketing” as its called, those
faster but you have to cover a lot of ground to be successful.

I prefer picking “mid-range” keywords that have competition but if you put in
the work you will land on the first page of Google. I usually stick to keywords
which have around 1000 – 10,000 searches a month. Highly popular keywords which
get hundreds of thousands or millions of searches I don’t bother with because I
know I just can’t compete with multi-national companies getting most of this traffic.

So it is a matter of picking the keyword battles which you have a good chance of
winning. You do need to do a lot of research to see who is ranking for these
keywords, what kind of backlinks they have and what kind of resources they’re
pouring into obtaining/keeping those rankings?

I also check to see who owns the domains in the top five spots or on the first
page, if one person or company owns 4 or 5 of these sites, it means you’re going
to have your hands full trying to compete for the top spots.

One simple strategy for getting those top spots in Google is to create two
or three keyworded domains competing for the top spot. Link these together
and one or in most cases all of them will land in the top three or four position.
For lucrative keywords this can prove very profitable because your sites
are receiving the majority of the web traffic for those keywords.


However, keep in mind, in many niche markets major companies are now hiring
writers, SEO services and webmasters to get those top spots.


It sometimes can be unnerving – imagine you’re a small webmaster operating
in a niche for years and suddenly you have four or five top brand multi-billion
dollar companies competing with you for the same keywords in the search engines.
This happened to me and to Google’s credit, small webmasters still have a chance
to keep their spots on the first page.

How long before these small webmasters are totally wiped out is anyone’s guess,
but I believe for very lucrative keywords it is only a matter of time before
these big companies throw so much advertising revenue and SEO resources at getting
those top spots – a little guy will have a very slim chance of holding their
keywords.

Fortunately, there are countless small niche markets and products that an online
marketer can target and rank well for in Google with just a little hard work and
patience. Using some of the tactics listed above will get you to those Top 5
spots in Google – just give them and yourself some time to reach your goals.

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
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the social bookmark sites below. The SEO Gods will Thank You!

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BWMagic’s Internet Marketing News


Will “GoogleMe” Finally Make Google a Two-Trick Pony?

If you have been reading this small marketing newsletter or emails,
you know I am probably too obsessed with Google and everything
connected with it. However, since 80% of my online income
comes directly or indirectly from Google there is a reason for
this insanity.

Or in other words, without my high rankings in Google my income
would be cut down to 20% – Ouch!

For this reason I keep a close eye on Google and all the rumors
swirling around it. Lately, the buzz concerns “GoogleMe” or “Google Me”
which is supposed to be a “Facebook Killer”, a social network
program/site being developed by Google.

(I am not making this up folks – this rumor comes from CNN –
best source on the planet for rumors and gossip. Find it here:
CNN TECH)

Since Google started people/critics have been complaining that
Google is a “one-trick pony”, its one and only really successful
venture has been its lucrative search engine and its obvious
dominance of that market – at least in the North American
marketplace.

Despite offering up or buying up some very popular programs
such as Gmail, Youtube, Google Voice, Google Buzz, Android
and even venturing into the Nexus One Phone —- Google is still
mainly known for online search.

Now, besides Apple and Microsoft, Google’s main competition is
Facebook, which has the growth and numbers Google can only
dream about. People have embraced Facebook and use it daily to
connect with colleagues, friends and family.

However, Facebook is morphing into more than just a social network
of like minded individuals – it is becoming a search engine. The
Facebook “Like Button and Box” is becoming a more democratic way of
voting for your most popular websites and products. Facebook’s
Open Graph Search can be seen as a real challenge to Google.

The search functions on Facebook even have an “auto-suggest” feature
which makes it even more effective. All this must have Google concerned
since it really has no competition to worry about – the upcoming
Bing/Yahoo might be a minor irritant but Google has already strongly
beaten those two in the search marketplace.

This brings us back to the question at hand – does Google have a
Facebook type program in the works? Can it possibly give Facebook
some competition?

Most of Google’s new programs have not caught fire with the general
public – at least not in the way that Facebook has. Google Buzz,
Google Voice, iGoogle, Google Wave… all have been debuted with
much fanfare and buzz, only to stall or peter out; at least when
you compare them to something like Facebook.

GoogleMe, if it does surface, could suffer the same faith or it could
break the mold and give Google another popular program to further
develop and strengthen its search dominance. And it can be monetized in
the save way that Google has monetized (some say ruined) YouTube.

However, others disagree, many believe Google monetization of YouTube
has made that program stronger and has given a revenue source for
millions of young Spielberg wanabes. More power to them and Google.

Now from a marketing angle, GoogleMe like Facebook, could be a great
place to promote your website and/or products. Recommendations from
family and friends play a vital role in what we finally buy. Recommendations
from people we know and trust is a major buying factor and marketers have
taken advantage of this fact for a long time.

But can a GoogleMe really give Facebook some real competition?
The answer is a definite YES.

People will use the site that gives them the best features and
programs, but Facebook’s numbers could be a problem for Google,
most people use Facebook because that’s where everyone else is.

If GoogleMe becomes “the” place to be on the web, then it will
finally give Google its second “out of the ballpark” program. One
that can generate lucrative revenue streams beside search, although
search will probably be a major part of any program Google creates.

…..

Very Comprehensive Set Of SEO Tools

Keywords and keyword density plays an important on-page
role in how well your pages ranks in the search
engines, especially for highly competitive keywords.

Getting the right density can move you up a few
spaces – so it is helpful to compare the 10 sites
in your niche for keyword density.

Use this site and their very comprehensive SEO tools
to help you on this:

http://www.gorank.com/seotools/

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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help spread the word – recommend this content by using
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BWMagic’s Internet Marketing News


What Google Says About Link Building

Recently, in a GoogleWebmasterCentral blog post, Google told
webmasters exactly how you should go about building quality
links to your site. Now its up to your own judgment if you
want to believe Google or not… some webmasters and marketers
take everything coming from Google with a large grain of salt
- are they really giving you the true facts?

For the most part, I believe what Google is saying is true.

So here are some Key Points for building the best organic
links according to Google:

1. If you have a new or unknown site… get involved in communities
surrounding your topic and offer up quality content so that your
“expertise shines” on your chosen topic.

2. One way to make quality content is to offer solutions to common
problems in the form of tutorials, videos explaining a technique
or solution, online guides and practical tools. Let your users
spread the word about your useful content.

3. While writing amusing content can get you greater visibility
and some links, Google advises you not only to concentrate on this
“short-lived link-bait tactics” but rather have a more long-term
strategy to your marketing efforts.

4. Avoid spammy short-lived links if you want to keep your site’s
reputation. Don’t buy “PageRank-passing links” and don’t exchange
links as this will have no positive impact over time in Google’s index.

5. Most online directories are worthless and of lower quality. If you
submit your site to one – make sure that directory is related to your
site, moderated and well structured. Mass submissions are useless to
your goal.

6. Take a close look of other successful sites in your field, then
identify and copy the elements which make these sites successful.
Don’t copy exactly, but rather adapt these elements from your own unique
viewpoint and perspective.

7. Lastly, make your content easy to be bookmarked in all the social
media sites like FaceBook, YouTube, Google Buzz and Twitter. Let your
users spread the word about your content.

You can read the entire Google Entry Here:

http://googlewebmastercentral.blogspot.com/2010/06/quality-links-to-your-site.html

Now, in an ideal world all of the above could possibly work, but
in the very competitive world of SEO where lucrative keywords can
mean millions of dollars to an individual or company – not everyone
plays by the rules. Link-buying and link-selling is still rampant
on the web, despite Google’s attempts to stop it. Companies with
deep pockets can still buy their way into Google’s top spot for
lucrative keywords. The full extent will probably never be known
nor stopped.

Unless they want to do the same, the ordinary small time webmaster
will have to follow Google’s advice above and pray they land on
the first page of Google – hopefully in the top five. By placing
more emphasis on social media and bookmarking sites Google has thrown
these webmasters a very small lifeline, but a lifeline all the same.

Another effective strategy is to build not one but two or three
websites on your subject area. These have to be related in theme
but should contain totally unique content. If you have a broad topic,
then breaking that topic up into two or three related sites can be
easily done and an effectively way of marketing online.

Say you have a travel site – your main site could be a general site
offering travel tips and information. Related sites could be special
discount site dealing only with coupons and discounts. You could have
another related site totally devoted to honeymoon vacations.
Connect all these sites together in a linking structure – boosting
up your rankings for each in the search engines.

Regardless, no matter how many sites you have, offering quality
content which solves a web user’s problem is the best way to proceed.
Offer a valuable service, tool or your own unique expertise and you
will satisfy your visitors as well as Google. Natural organic link
building will be a by-product of this quality content.

….

Handy Marketing Tool:

Checking to see how well your website ranks for certain keywords
is very important, but not only in Google. This site below will
also tell you how your site ranks for Bing and Yahoo for your chosen
keywords.

http://www.rankchecker.net

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……………………………………..

King of Step-by-Step Marketing Round Table

The “King of Step-by-Step Marketing” Marlon Sanders
is holding a virtual Round Table where he walks you
thru all the steps needed to market a product or service
online in 2010.

In case you don’t know that name, Marlon Sanders is
one of a short list of marketers, who started all this
online stuff. He goes way back and he knows how it’s
done.

Marlon Sanders Round Table

I have known and promoted Marlon on my different sites
for years. His how-to marketing products are some of the
most popular because he presents them in a no-nonsense
layout. In simple step-by-step dashboards which even the
most novice marketer/webmaster can follow and do.

I own and use several of his products myself, so I know
first-hand the quality of his products. For that reason
I have been a long-time affiliate of his and promote
his products whenever I can.

Anyway, Marlon is opening up his entire marketing process
in a virtual Round Table where he walks you through
all the steps and shows you how to market online in
2010.

You can check it out here:

Marlon Sanders Round Table

or you can watch his video here:

7 New Rules of Selling In 2010 Video

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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BWMagic’s Internet Marketing News

How To Rank Higher In Google’s New Search Engines













A little while back I wrote an article entitled “The Five Pillars of Google Search”
and had I known how important those pillars would become, I would have paid more
attention to them. What I didn’t factor into the equation was Google’s whole
re-structuring of its SERPs interface or landing page. It really is a whole new
Google with not just one search engine but a combination of 6 or 7 search engines
all competing for your attention.

The new left side column with its new functions and displays, opens up new
opportunities for webmasters to get their listings within Google on that all
important first page. There are also many new ways to view the results such as
view everything or you can view with more or less shopping links. Plus you can
also view Google results for books, maps, blogs, updates and discussions – all
new ways to get your site or links into Google. Throw in the Wonder Wheel and
things are indeed looking very different within the new Google SERPs.

As a full-time online search engine marketer, I should have expected something
like this but the recent changes within Google has been totally unprecedented.
We have seen major updates before, some of them very disruptive like the Florida
Update, but with Google Caffeine, the new layout and the recent shakeup of its
Algorithm, Google has fundamentally changed its organic search as we once knew it.

Before I start sounding too cryptic, these recent changes seem to be a “coming together”
of all the different types of searches in Google which have been around for some time.
Now it seems with the new interface architecture… each type of search is given more
importance or rather more of an equal billing or footing within Google. There are now
multiple ways to get your links viewed and hopefully clicked.

First, I always try to start any piece on Google or the search engines with a disclaimer.
Mainly, in the course of running 9 or 10 websites, I keep a daily monitoring of the
keywords which produce revenue, some of these keyword phrases have been monitored by me
for 6 or 7 years, but they are only a small sampling of keywords and sometimes drawing
or making conclusions with such a small sample can be misleading or downright wrong.
So take any of the following information on Google with this point in mind, just one
webmaster observing what’s happening with Google and putting in his two cents worth.

Now, the reason I say “Google’s New Search Engines” is the feeling which has gradually
crept into my daily marketing – it feels like you’re no longer dealing with one organic
search engine but 6 or 7 different search engines. Let me explain, for years Google has
been presenting results for not just static webpages but also for images, videos, news,
blogs and shopping/products – but recent changes have shaken up things significantly.

With the recent changes Google seems to be placing more importance on these new ways
to search. Videos have taken a big step forward and can now pop up on the first page
and stay there. Producing a video is now one of the fastest ways to get on the first
page of Google, even for very competitive keywords. While many online marketers are
taking advantage of this fact, it is relatively new and you can have a much better
chance of ranking for a video instead of an ordinary web page in Google. It can happen
almost instantly.

Personally, I like using the YouTube platform because it is also owned by Google and
they no doubt can easily tap into all the background stats on a video such as comments,
viewer ratings… and so on. In other words, Google has always favored ways to make
their SERPs more democratic and user generated/rated videos are the perfect fit.

So too are blog posts and entries, these can be easily monitored and (comment spam aside)
are more democratic since it’s harder to fake Diggs or Re-tweets. All of these social
bookmarking systems and sites provide the search engines, especially Google, with some
very helpful user-generated rankings and ratings. Blogs now also have two subcategories
- Twitter Updates and Forum Discussions, which are now being displayed separately.

Google seems to be placing more importance on popular Posts, Diggs, Tweets… in their
SERPs. Again, I find using a simple Google owned program like Blogger to be an effective
way of ranking high in Google. For example, my posts in Blogger are indexed in Google
within minutes, this recently seems to have been speeded up and we are moving more
towards instant search results.

Another instant way to get your content onto the first page of Google is to use a
News Release. Google has always listed News Items on the first page but this now seems
to play a more important role, especially when you consider all the new features in the
left side column. Surfers will probably stay on that first page longer and you have a
better chance of getting your news item read.

Within the last couple of years, I have started doing Press Releases, mainly through
PRweb but there are lots of free programs you can use. I also like posting my articles
to American Chronicle since Google News picks up and displays a lot of these items.
Again, like videos, getting your News item listed is almost instant and within seconds
you can have traffic flowing to your site.

Images and image search has always been an important feature of Google Search. One that
online marketers and webmasters have taken advantage of by creating images to match the
main products or keywords of their sites. Now image search itself is much more varied
and has many more options to re-defined your image search, for example you could target
a certain color or line drawings. Regardless, images can be an easy way to get traffic
from Google.

Within the shopping results is the place to be featured if you have a product to sell.
This is the old product listing (Froogle) which Google has updated or renamed to shopping.
For those into online marketing, this is probably the most important listing as you’re
sure to attract specific buyers who are in the right mind-set to purchase.

While all these search options can be somewhat confusing to grasp even for the online
marketer, all these options do present different ways to get on that first page in Google
search. And while the number one spot in organic search will always be your main goal,
ranking for the top spot in the shopping results, video results, news results, blog results,
update results, discussion results and image results are all worth aiming for in your SEO efforts.
Some of these are temporary or fast moving, but there are certain tactics you can use which
will increase your presence in the most important search engine on the planet.

Make sure you take a holistic approach to both your content and SEO. Create videos and
images geared towards your site’s topic and keywords. Make sure you have a blog and a
forum on your site to take advantage of these types of listings. Likewise, fully integrate
your site with all the social bookmarking sites like Facebook, MySpace, Twitter… and become
an active part of those sites. Make sure you’re creating news related items for your site
or keywords, to keep your site in the whole mix of things on the web. Make sure you have
a steady flow of fresh content being added to your site regularly and link this content
to the “Q&A” types of sites; there is a growing emphasis being placed on these help-based
sites by the search engines.

Lastly, I am a firm believer in having all your content/sites/programs interconnected
with one another. Something as simple as using a Google Profile to list ALL your online
programs and sites is one way of making them ALL reachable by your visitors and Google.
But go for the overkill, do the same thing for your Facebook page, your MySpace page,
your Linkedin page… and also interconnect all your different content by referencing
your videos in your News Releases, your Twitter profile in your articles, your Facebook
page in your posts… well, you get the picture.

Just make sure the search engines, and especially Google, has no trouble finding you or
your content. Make sure this content is varied and displayed in different mediums such
as videos, images, news, tweets, blog posts and shopping links. Reaching that first page
in Google has become a lot more challenging in many ways, but it also has become a lot
more easier to do. Just go for it.

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

Twitter account for bizwaremagic.

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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……………………………………..

BWMagic’s Internet Marketing News

Google Mayday Update – Is Affiliate Long-Tail Traffic The Target?

After you have been marketing online or running a website for so long,
Google sort of becomes everyone’s whipping boy. Anything goes wrong
- just blame Google. Last week I told you about Google changing the
title of one of my sites – well they are now displaying the original
title again.

But this was more of my own fault because I had inadvertently
added links which changed the layout of my site, but no harm done
since it’s now back to the right title I want displayed in Google.

So you should read the following information in the same light, while
it is so easy to blame Google – you still have to find ways to
work with Google if you want to succeed on here.

That said…

Since last summer when Google first gave webmasters an example Sandbox
of Google Caffeine, small online marketers like myself knew things were
about to change and change in a big way. Google from the beginning of
this year has slowly been implementing the Caffeine Update or changes
into its index.

Hardest hit seems to be the long-tail affiliate keywords… or rather
sites with high rankings in Google for long tail keywords have seen a drop
- sometimes just a few places down or even off the first page all together.
Remember, there is not much traffic coming to these long-tail keyword
phrases in the first place, so any movement down can spell disaster for
your bottom line.

From the beginning of April and into May – I have seen a drop of 5% to 10%
in my traffic… while this is quite normal and nothing to worry about,
traffic to my main site regularly swings up or down 4,000 or 5,000 in a month.
However, the traffic that has dropped this time is made up mostly of the
lucrative long-tail keywords, which is totally troublesome to say the least.

But I am not alone in this… many online marketers and webmasters are
seeing the same thing. Here is a popular thread at Webmasterworld.


http://www.webmasterworld.com/google/4125460-11-30.htm


To compound the problem of the Mayday Update, Google has gone and changed
its whole SERPS interface by adding the left side column and countless new
functions or features on that first landing page.

This is probably in response to the perceived threat from the upcoming union
of Bing and Yahoo. Real or imagined, Google is pulling out all the stops to
meet this competition head-on. Unfortunately, all these changes are playing
havoc on how surfers are now behaving when they search for something in Google.

There are so many options, surfers no longer have to rely only on organic
search results – they can use images, videos, news and even use the shopping
function, which totally wipes the online marketer with an information website
out of the picture.

From a marketing perspective, all these new features and updates changes
how to get your links onto Google’s first page for popular keywords. Did you
know that by making a video and placing it on YouTube… you can instantly
get on that first page for some popular keywords.

That’s why I have in the last year started including videos in all my
marketing, it is an easy way to get on that first page in Google. It could
take months to get there by the old SEO routes but a good video can get you
there in minutes.

Another quick way is News Items and Press Releases, while these are only
temporary, you can get on that first page in Google for your chosen keywords.
Plus, Google’s new SERPS interface is more interactive so searchers will no
doubt stay on that first page longer, increasing the chances your links will
be clicked.

Using and creating images with your keywords in them is another way to get
traffic in the new improved Google. It is something you should be doing.

But back to the long-tail keywords and the Mayday Update, some marketers
are saying it is this new Google interface which is causing the drop in
this long-tail traffic, especially when surfers now have the choice to
have Google’s results displayed with all shopping links or with less
shopping links.

In some cases, with many of my keywords, in the non-shopping links
- my links are displayed the highest or much higher than in the
“everything” display. It will take some further fine-tuning in order
to optimize your content for all of Google’s new functions.

If you want to read more about the MayDay Update and the new Google Interface,
I have written another one of my longer articles… which you can find here:


Google Mayday Update: A Surgical Cut To Affiliate Long Tail Traffic?

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

……………………………………..
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- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F’r'e’e Download:
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……………………………………..

BWMagic’s Internet Marketing News


Google Gives More Search Data To Webmasters

You have probably heard about this already but it is very important,
especially if you’re like me and into search engine marketing.
Google thru its Webmaster Tools program is now sharing very detailed
search data for each individual search query made to your site.

What it means is this:

Say you have a site on “golfing” or “golf”.

You can now go to your Webmaster Tools account and click on a keyword
query such as “best golf clubs” which web surfers would use to find your
site.

Google will give you a break-down of its own search data:

- number of impressions

- your clickthrough rate (how many surfers click thru to your site)

- list of your site’s pages that were linked to in the results


Assuming all these numbers and data are accurate (there is a big discussion
going on right now, whether or not Google’s data is totally accurate), it will
give webmasters and marketers some useful information. It can help you improve
your conversion rate to get more visitors – which is the object of the game.

But a word of caution, don’t take anything coming from Google or any other
site on the web as gospel. I always like to compare any data with my own
web stats and web logs… always make it a practice to cross-reference your
important stats with other sources.

Besides using your own site stats and Webmasters Tools, use Google Analytics,
use Alexa data, use your Adwords and your Adsense data… plus all your performance
reports from all your different affiliate networks you’re using like Commission
Junction.

By checking all these different sources, you will get a more comprehensive
view of how well your site is doing in regards to traffic and your visitors.

Regardless of how accurate it is , this new search data coming from Google is
well worth checking out and analyzing. Mainly because just increasing your
conversion numbers by a few notches can mean many more visitors to your site.

If you want to find out more about this topic and what it can mean for your
site, I suggest you check out this great page on WebProNews here:

Google Shares New Conversion Numbers

If you’re not using Google’s Webmaster Tools, I more strongly suggest
you get it here:

Google Webmaster Tools

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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Google Keyword Research Tool

If you have a website you will already know how important
Keywords are for getting traffic to your site. Keywords are
those all important words web surfers use to find your site.

Now Google provides a lot of help with keywords with some
great tools and information, which are mainly geared to helping
their Adwords customers but anyone can use these tools. You
simply type in your site and a keyword – then Google will
gives you a list of keywords related to your site compared
to what people are searching for on the web using Google’s
search engine.

They will give you the number of searches made each month
and what Adwords users have to pay if they want to buy traffic
from Google. It also gives you the amount of competition
for each keyword.

This tool can be helpful in finding new keywords for your
site even if you’re not doing Adwords. It can also help you
find keywords you never thought of using.

You should give it a try:

Google Keyword Search Tool

If you want more information on using this Google Keyword
Research Tool try this helpful link from SearchEngineLand:

Googles Search Based Keyword Tool

Marketing Tip:

While you’re researching your site’s keywords, keep in mind,
long-tail keyword pharses are those longer phrases which have
fewer searches each month but they are much easier to get on
the first page of Google since there is little competition.

My favorite marketing technique is to study my traffic logs and
pick out these phrases which are showing up in Google – if any
phrases bring in sales or sign-ups, I then place these keyword
phrases into article titles and in the anchor text of the resource
box links where I link to the interior page on my site which has
this same phrase in it, so that I can boost my rankings up to the
number #1 spot in Google for those phrases. Simple but effective
long-tail keyword makeitng.

Advanced Tip: If you want those all important traffic pulling
“Double Listings” for a keyword pharse in Goolge. Link to both
your homepage and your interior page using the same phrase in
your article resource boxes.

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

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How To Increase Your Site’s Speed – New Google Ranking Factor

Google is getting serious about site loading times – a slow site
means poor user experience. Naturally, Google wants to return the
most relevant page for your search quiry – but it that page takes
forever to load – Google will probably rank it lower.

Once Google spokespersons like Matt Cutts start talking about
loading times and ranking factors in the same sentence – you know
Google is tweeting their Algo again.

Here is Matt Cutts in a recent video:

So it’s time to start looking at “how fast” your site loads.

It is always smarter to have a fast loading site and it has nothing to do
with Google. You only have a few seconds to capture a visitor’s attention
because most will hit that back button faster than a politician can change
his mind.

Lost surfer/visitor means no sale or sign-up. They don’t even get a
chance to see your site.

Studies have shown you can increase your conversion rates some 10-20%
by simply making your site load faster. Just simple common sense really
- if more surfers see your site, the more conversions you will make.

With with Google saying that site loading speed will be a ranking
factor, now is the time to seriously look at fixing your site if your
content loads slowly.

Here’s a simple tool that will tell you how fast your site loads:

Site Speed Test

And here’s another link from WebProNews that will give you a
few tips on increasing your site’s speed:

http://www.webpronews.com/site-speed-tips-for-when-google-uses-that-as-a-ranking-factor.htm


Or I really like the site performance tips presented on this page:

http://developer.yahoo.com/performance/rules.html

Lately, because of all this buzz about site loading times or speed, I
have been looking at different “CDNs” which stand for “Content Delivery Networks”
and could be a possible solution.

What is a Content Delivery Network?

Basically, a Content Delivery Network is simply that: a network of servers which
delivers your content to your site’s visitors. It is a form of “cloud computing”
which means your Internet or computer needs are outsourced and hosted on a third
party site.

Now the way these networks operate is quite simple – they host your heavy loading
content such as videos, images, downloads, blogs… on their servers. When a visitor
comes to your site, the content is delivered to them from the server closest to them.

End result – your site loads faster.

Keep in mind, most of these CDNs don’t host your whole site, just parts of your
site which can slow it down. I believe these Content Delivery Networks or services
will become more and more popular since Google is placing site speed as a ranking
factor.

In the very competitive world of SEO every little factor counts, especially in
lucrative niche markets where the difference of just one ranking movement (up or down)
in SERPs can mean thousands of dollars.

Now these CDNs are not that expensive. Yahoo has a relatively inexpensive
service and MaxCDN.com is around $10 to start.

If you’re interested in speeding up your site by adding a Content Delivery Network
to it. Check out this link:

http://www.maxcdn.com

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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What is Google Buzz & Should You Use It?

“Start conversations about the things you find interesting.
Share updates, photos, videos and more with your friends.”

Sound familiar?

Well it should be buzzing in your ears, because Google’s latest
venture into social media, is basically doing what
the other social/network/media sites like FaceBook, MySpace,
Twitter, Flickr… are already doing.

Buzz works closely with Google’s Gmail and has 5 key elements:

1. Auto Following
2. Rich, Fast Sharing experience
3. Support for public and private sharing
4. In-box integration
5. Just the good stuff

http://www.google.com/buzz/titushoskins

Why is Google barging in on all those popular social networking sites?

One word – traffic.

Google knows there’s more traffic on these sites than anywhere else
on the web, including its own popular search engine. It wants a
piece of the action, it wants a piece of this traffic… more
importantly Google is probably betting it can completely control
the mobile computing market where the big bucks are.

Gaining total control is not out of the question once you consider
its search engine or Google.com (which Google says) is the most
popular home page for mobile devices and then you have to factor
in Google Android, Gmail, Google Voice, Google Wave, Nextus One
Phone and now Buzz – Google is obviously making a play for complete control
of not only mobile computing, but how someone uses the web – from start
to finish.

More specificly, they want total control of what those surfers/shoppers
do on their PCs, as well as mobile devices.

Actually, Google is probably planning for control of the whole Internet,
and not just the Internet itself – but also how it is delivered. Google has
made it known it wants a faster Internet and recently announced it’s planning
an experimental broadband system that’s 100 time faster than what we have
now. They want to test this out in a few communities first and see if they
can jump-start a movement towards a much faster 1-gigabit-per-second
Internet.

Google High Speed Internet

Historians will no doubt point to Rome, it was the building of their Aqueduct
system which truly made Rome a supreme power. Likewise, Google must
build a bigger Aqueduct if it truly wants to control the world’s information.

Now, with Buzz, Google is showing it can and will take on all competitors
for this control of the web’s traffic. Afterall, delivering quality traffic
is Google’s bread and butter, they will/should do everything they can to
control as much of the web’s traffic as they possibly can.

Nothing wrong with that, but will web users actually use Google Buzz?

Many will, many won’t, mainly because many people don’t like the way
Google collects data on its users. Privacy issues have already risen
regarding Buzz and your email addresses within Gmail, Google has fixed
this problem, but accusations of “Big Brother” follows Google like a
second skin.

But one thing you can be sure of, online marketers and webmasters will
certainly use Buzz. Getting your site, products and online interests
totally connected to anything involved with Google is a major plus.

Google will, no doubt, be spidering and indexing all this Buzz content,
and no savvy webmaster or marketer wants to miss out on this free traffic.
Buzz is another way to promote your links and sites, it can’t be ignored,
especially a program coming from Google.

Just like your Google Profile, Buzz is another opportunity to get your
web content connected and indexed in Google.

Most importantly, Buzz will, no doubt, be another form of “democratic voting”
which is at the heart of Google’s ranking algorithm. Actual users will point
out the good stuff and create buzz around it. That’s why the number of followers,
the number of bookmarks, the number of comments… any content/webpage has
will largely determine its ranking in the search engines.

So any webmaster or marketer should use Buzz to get that slight advantage
within Google. All those ranking factors do add up and if you want that first
page listing in Google’s all important index, using Google Buzz is a “no-brainer!”

http://www.google.com/buzz/titushoskins

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
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F’r'e’e Download:
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……………………………………..

BWMagic’s Internet Marketing News

Google’s Search Engine Optimization Starter Guide

We’re going back to the basics of search engine optimization in this
week’s newsletter. Mainly optimization in Google but many of the same
tactics apply to the other search engines as well.

Lately, Google has been giving out tons of information on how to
optimize your site for its search engine. Actually, Google has been
doing this for a long time with its “Google Webmaster Tools” section
where you can find very helpful information on creating your site.

Also, Google has provided plenty of helpful tips and info thru one
of their most widely known spokespersons: Matt Cutts. If you’re
really want to get a “leg-up” on Google you should follow his
blog and/or follow him on his Twitter account. Just Google to
find them!

Of course, for obvious reasons, Google will never give you the
“full monty” on just how they rank their index and your site, but
I have found following the general advice given by Google and Matt
Cutts is very helpful and can improve your rankings, especially
if you’re making some big mistake that you don’t know about.

If you’re completely new at building or optimizing websites, I
would suggest you download Google’s own PDF Starter Guide and
you can find the download link here:

Google Search Engine Optimization Starter Guide

It has the basic steps you should take in order to optimize your
site for the search engines. Just basic stuff you should know and
apply.

What I found good about this simple guide, it gives you links so
that you can further investigate and learn more about tricky issues
should as Duplicate Content and other issues that many webmasters
find hard to understand.

Of course, you should also be checking out Google Webmaster Tools
which is very comprehensive and detailed. Actually, if you’re really
new at this webmaster stuff, I would suggest you try these sites which
further explains how to use Google’s Webmaster Tools

6 Tips For Google Webmaster Tools

and

Google Webmaster Tools – A Comprehensive Guide.

Getting a quick start on what Google expects to find when they crawl
and index your site is something every webmaster should know. Using
the above links should help you with this discovery.

….

SBI Valentine Special

Ken Evoy’s SBI (Site Build It) is holding their regular Valentine’s
Special. Buy a subscription to this popular and comprehensive web site
building system and for $100 more, you get another site which you
can give away to a friend or someone special. Sort of a Valentine’s
Gift!

You can find the full details here:

SBI’s Valentine’s Special

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com