Monthly Archives: May 2012

Google Penguin 1.1 Has Just Arrived

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BWMagic’s Internet Marketing Newsletter

Google Penguin 1.1 Has Just Arrived!

It has just been a little over a month since Google
Penguin dramatically altered search results and shocked
countless webmasters and site owners. This version
of an online earthquake came on April 24, 2012.
But it seems like Penguin has now just gotten an update
or refresh.

Matt Cutts has tweeted:

Minor weather report: We pushed 1st Penguin algo
data refresh an hour ago. Affects <0.1% of English searches. — Matt Cutts (@mattcutts) May 26, 2012

Some are saying this is a “refresh” and not a real
update, but Danny Sullivan of Searchengineland
doesn’t agree:

“A data refresh means an algorithm update, likely
a minor one given the percentage of sites impacted,
but an algo update still.”

The full impact of this latest refresh is not
known – but it does cover a small percentage of
searches. It is also curious that Google would roll
this out on a long weekend – maybe they would expect
less of a discussion or outcry.

All the negative comments about the original Penguin
Update must be affecting how people view Google and their
results. Maybe not, because Google has stated it is
quite pleased with the Penguin results.

Google’s main advice to webmasters, if you do all the
changes to your site/links and still see no results
with each refresh – you might want to think about starting
over with a new site.

Sites with aggressive link building and heavy on-site
optimization – might have such a strong and complicated
link profile – it may not be feasible or worth your
time to fix all the issues. Starting over may be the best
option – especially if most of your former traffic came
from Google.

However, past experiences have shown, it’s best to wait
out Google algorithm changes… these always takes many
refreshes to get right.

Best advice – hold in there for now and keep checking
your link profile for any obvious practices that can
be easily fixed. Versify your anchor text links and try
to get new quality links from a variety of sources.

If you need more help – try our very comprehensive
Special Free Report on Google Panda & Penguin

Helping You Succeed Online Since 2002!

Kind Regards,

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:


Free Report – Post Google Panda & Penguin Web Marketing

Panda Penguin Recovery Special Report

– Strategies for Survival –

This detailed report examines both the Google Panda and
Penguin Updates – how these ongoing algorithm changes are
altering web marketing and SEO. The report also gives examples,
links, resources, tools, videos… all dealing with these
updates and how to recovery from them.

Vital reading for anyone who has been hit by Panda or Penguin.

Thousands of sites and businesses will go under unless they
can fix any issues with their sites which puts them in the Panda
or Penguin penalty box. This helpful report gives recovery
suggestions from SEOs, webmasters and even from Google itself,
via Matt Cutts.

This report also gives suggestions or strategies for
surviving if your site or business doesn’t recover from
these harsh updates… how to market on the web without

Or finding rather, how to find other ways to use Google,
rather than traditional organic search.

All worth considering and this is a great resource to have
in your corner. You can find the Special Report here:

Web Marketing After Google Panda and Penguin


Fixing Google’s Penguin Penalty

BWMagic’s Internet Marketing Newsletter

MUST READ – Fixing Google’s Penguin Penalty

Penguin Solutions or Fixes

MUST READ – Fixing Google’s Penguin Penalty

As I told you last week, the latest Google Penguin Update
has caused havoc across the web. Even sites who are supposedly
squeaky clean with it comes to link building have seen their
site’s rankings simply tank in Google.

Only good thing which I can see, this Update affects almost
any site which has actively practiced SEO or have gone out
of their way to optimize their site. Millions of sites lost
rankings, which means there is some broad algorithm change
here which should be easy to spot.

One of the best reasons for all the de-ranking was put
forth by a site called>, which does
SERP site tracking as their online business. They collected
data from thousands of sites and one of their major findings
has to do with “money keywords” in regards to the number of
your inbound “anchor text” links.

Those sites which have over-optimized their link building by
having money paying keywords in OVER 60% of their inbound
links were penalized in some way by Penguin. Those sites which
had less than 50% of their inbound anchor text containing
money keywords DIDN’T get a penalty.

Money keywords, as the name suggests, are those keywords were
the traffic can lead to a sale or lead. Simply, keywords which
produce money. As I tell anyone who starts with online marketing,
paying keywords are those which have Ads surrounding them in
search results.

You can often tell how lucrative a paying keyword phrase is by
examining the number of paid ads surrounding it when you do a
search in Google or Bing. Another way is to check them with Google
External Keyword Tool or Adwords to see the competition and how much
they’re willing to pay for each click. Keep monitoring those keywords
over a few months, see which sites/companies are still there paying
the big bucks.

The main reason the outcry about Penguin has been so loud,
it’s mostly businesses and affiliate sites which were earning
money (before Penguin) by mainly targeting these lucrative keywords.
Now their whole livelihoods are at stake unless they can fix the

Main Google Penguin Solution:

You must diversify anchor text to include non-paying money
. Instead of always placing in your targeted keywords,
you need to use “click here”, “go here” “here” “”
or we see a lot of sites now picking whole 4 or 5 non-related
word phrases for your anchor text.

While this seems like a simple solution…

It’s not if you have been practicing article marketing (especially
before a few years ago) you could have thousands of the SAME
inbound money keywords in the anchor text links in your resource
box at the end of each article. Articles which can now be on thousands
of sites around the web.

So it might take some time before you get your overall inbound
links to your site under that 50% threshold. Of course, in a
lot of cases, you might have control over those links and you
can easily go back to change or diversify them.

One reason I believe this is the key to overcoming the Penguin
penalty – I have around 15 sites. The latest sites which are
around 1 to 2 years old were not affected that much by Penguin.
These don’t have extensive links with the same anchor text because
since a few years back, I have been switching up my keyword anchor
texts in these links. On my most oldest site, which have 10 years
of link building with mostly “money keywords” was hit the hardest.

Keep in mind, there is always a shake-up when Google makes a major
algorithm change because the sites linking TO you may be affected
and this will flow down or lowered the PR juice of your links
from these sites. Sort of an after-shock effect from Penguin, your
link diversity might be fine but those links have lost some of their
former strength.

The more sites affected the more “wide-range” the fallout or
changes in Google’s search listings. I read somewhere that over
750,000 to 1,000,000 sites received warnings in Google’s Webmasters
Tools that their links were unnatural.

In addition, there are probably other issues involved here too,
especially dealing with links from related or relevant niches
in your field. You must have some of these links in order to
rank for your targeted keywords. No big news there, but if you
ONLY have links coming from non-relevant sites, you may have
received a down-grade.

Another extremely tricky issue is Exact Keyword Match Domains,
(EMDs) you have your money keywords directly in the domain name
and URL. Matt Cutts and everyone associated with Google, says
these exact domains don’t get special treatment when it comes
to ranking. I might be the exception, but my exact keyword
domain sites didn’t lose any rankings with Penguin, a few even rose.
Even here, it’s probably best to even diversify your inbound links
with non-related or neutral anchor text.

If you were affected by the Penguin update, I strongly suggest
you go here to read this post.

Other Helpful Links:

Google Penguin Tips From SEOs

17 Ways You Can Survive The Penguin Update

Google Penguin, Panda, PageRank (Triple P) & Bing Redesign

Kind Regards,
+Titus Hoskins

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