Monthly Archives: January 2012

Rich Snippets – Will They Deliver More Traffic From Google


BWMagic’s Internet Marketing Newsletter


Rich Snippets – Will They Deliver More Traffic From Google?


Rich Snippets are simply HTML code or formats you use to
help the search engines provide extra information about
your content. This added information can make your page’s
listing much more visible/useful in the search engines,
especially Google.

While Google clearly states on its Webmasters Tools page
that using Rich Snippets WON’T affect your rankings in
their search results or even guarantee that your markup
will be presented in their search – Rich Snippets may become
very important for the “amount” of traffic you receive from
the search engines.

Why?

Mainly because using these “Rich Snippets” will make your listing
much more visible in the search engines. It could give you a
competitive edge over your rivals, especially if they’re not using
the markups. For example, your product listing or review, could be
presented in the search engine with a “starred” rating and/or the
price displayed, as well as other information about your company
or business.

All this extra data is presented in the SERPS and makes it much
easier for the searcher to read/find the information they’re looking
for in their search. It also makes it more likely they will click
your link if they see all this information displayed… even if your
listing is not in the top spot but further down the page.

Using Rich Snippets could make your site or page “stand-out” from
the crowd and get you that vital click.

Here’s a Google video explaining Rich Snippets:







Google will recognize three types of formats when crawling/indexing
your pages: Microdata, Microformats and RDFa. You can find Google’s
explanation here: Rich Snippets

Currently the kind of content supported are:

Reviews
People
Products
Businesses and organizations
Recipes
Events
Music

Plus, you can also use a Rich Snippet or Markup for Videos using
either Facebook Share and Yahoo! SearchMonkey RDFa. Find out how
here: Video Rich Snippets

Here’s a Google video explaining “Product Rich Snippet”






Here’s another Google video explaining “Review Rich Snippet”






Finally, once you get all your Rich Snippets and Markups in
place on your webpages, you can check them through this
testing tool from Google:

http://www.google.com/webmasters/tools/richsnippets

Remember, there’s no guarantee that Google will use your
snippets, but fully optimizing your content or site simply
means you must use these markups in the future. Besides,
if you run a review or product site, just the possibility of
having all this extra information displayed in Google or
any search engine is well worth the extra work.


Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Facebooktwittergoogle_pluspinterestlinkedin

How “Google Plus Your World” Affects Your Traffic


BWMagic’s Internet Marketing Newsletter


How “Google Plus Your World” Affects Your Traffic



Google Spot!




Just when I thought Google couldn’t pull out any more
surprises – they start 2012 off by rolling out “Google Plus
Your World”. This really personalizes your Google search,
especially with it comes to all those Google+ profiles
and posts.

Your searches in Google can now relate directly to the
people and topics you care about in your life. Google will
now show “personal results”, “profiles in search” and “people
and pages” in their results and autocomplete.


http://googleblog.blogspot.com/2012/01/search-plus-your-world.html

Google is reasoning that behind each search query there
is a whole community which the searcher might want to
follow or join. It gives Google search a much broader
application when it comes to finding information on the
web.

Nothing wrong with that but…

Many are saying Google is too self-promotional by just
using their own Google+ system – why not include Twitter
and Facebook profiles as well? Actually, there are
several ongoing disputes regarding this matter and whether
or not Google has complete access to data from Twitter
and Facebook.

Here’s an interesting video with Google executive chairman
Eric Schmidt where he states they’re not favoring Google+
in the results. You can judge for yourself:








Regardless of this argument, a much more beneficial question
will have to be…

What does “Google Plus Your World” mean for your site’s traffic
and/or online marketing?

First, now more than ever, you simply have to have a Google+
profile for yourself or your company. The traffic and SEO benefits
are simply too great to ignore. You must have a Google+ account
and promote it along with all your other social profiles such
as Twitter and Facebook.

In addition, you should be making regular Google+ posts with
photos… as all these will now show up in Google search. This
is another fast way to get your content displayed on Google.

Keep in mind, once someone is logged into Google, their previous
clicked sites and activity will show up at the top of the
listings. This makes organic search and rankings less important
because any site can now be at the top; build up a large
active community around your site and you will get more
repeat traffic from Google.

Just like every savvy online marketer knows how to get their
content into Google News within minutes, now we also have
Google+ as a direct way into Google search. Marketers and
webmasters should take advantage.

This also opens up another door when it comes to marketing
on the web. As studies have shown, personal “product recommendations”
from friends and family do play a major role in what products
we finally decide to buy. Factoring in the whole new “Google Plus
Your World” element will give marketers another road to pursue.

All this can mean much more targeted traffic to your site
and a greater opportunity to build a list of prospects (community)
around your site’s topic. The same goes for any company
or site promoting their products on the web.

In the near future, we should all be prepared for Google’s
next moves. Especially in the area of Authorship Markup and
how it plays into these new Google+ changes to personal
search. In addition, be prepared for Rich Snippets to play
a major role in Google SERPs, but that’s another topic for
a future newsletter.

For now, everyone should be exploring Google+ and taking
advantage of what it can do for their site or company in Google’s
new “Plus Your World” universe. Just personalize Google’s
new changes to meet your own needs.


Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Facebooktwittergoogle_pluspinterestlinkedin

Authority vs Mini-Sites, My Marketing Strategies For 2012


BWMagic’s Internet Marketing Newsletter


Authority vs Mini-Sites, My Marketing Strategies For 2012



Google Spot!





Authority vs Mini-Sites, My Marketing Strategies For 2012


As you probably already know, 2011 was a real wake-up year
for my online marketing techniques. The Panda Updates by Google
dispensed total havoc on my main source of traffic and sales
– article marketing.

In article directories like Ezinearticles.com, I saw many of
my top ranked articles in Google fall from the radar, lowering
my traffic and search rankings. As a general fall-out, my main
site also took a big hit in the amount of search engine traffic
it received from Google.

However, thankfully, I did not put all my eggs in the one basket.
Over the years, I did build 9 or 10 mini-sites, mainly springing
from topics on my authority site – these sites were not affected
by Panda and some actually rose in rankings.

Keep in mind, the Panda Updates was first called the “Content Farm
Update” and was meant to lower or de-rank sites which had a variety
of topics covered within one general site. Google judged this content
to be of little or poor quality and decided to penalize these types
of pages and sites in its index.

Many webmasters and site owners have questioned Google’s reasoning
here, why should some low quality pages bring down your whole site.
Chances are extremely high, your site’s visitors will never see these
pages… it’s like saying you can’t have visitors in your home because
you have a messy attic or basement.

In addition, pages and sites which were overly SEOed or over optimized
for the search engines were hit hard in these latest series of Updates
by Google. So too, was duplicate or non-original content. In the past,
I made the mistake of placing my articles on my sites as well as in
all the article directories… this confuses a search engine such as
Google and makes it hard for them to rank the original source of the
information.

When one door closes, another one opens.

While I am still working hard at re-designing my main site and have
not abandoned 10 years of hard work… I am cleaning out the attic and
fixing the basement. But, I have long learned on the web, you have to
adjust your marketing tactics to take advantage of what’s working
at the moment.

Actually, finding an exact domain name or search term, which has around
5-10k visitors a month or less and then building a small “high quality”
mini-site around the topic is a proven marketing tactic since the web began.
These highly focused sites often get ranked on the first page of Google
within weeks, even days.

With little or no promotion on your part!

This comes from the strength of your exact keyword domain – if you have
the domain/site for “buybluewidgetsonline” – changes are extremely high
you will get listed in Google for that phrase on the first page, if not
the top spot.

Again, this all comes back to Google satisfying its customers, if a
searcher finds what he or she is looking for by clicking your link,
Google has no choice but to list it in their index. Satisfy enough
of Google’s searchers, and your site will rise to the top.

Now, we are talking about mainly “low competition” keywords because
we are talking about small amounts of traffic. (You can use Google’s
External Keyword Tool to find exact-match keyword domains.) However,
if this traffic is highly targeted and results in good conversion rates (sales)
it is definitely worth your attention and expense.

Most times, the exact keyword domain, will trump your competition’s
SEO (link building efforts) in the majority of cases. You end up with
a site listed at the top of Google for your targeted keywords.

In 2012, I will be exploring and building more mini-sites to see
how they perform over the long term when compared to my main (bigger)
authority sites. Will keep you informed of the results.


Helpful links:

Use this page to check the Authority of a site or page:

http://www.opensiteexplorer.org

Are Exact Match Domains Too Powerful? Is Their Time Limited?

Google Caffeine: Will Keyworded Domains Inherit The Web?


Helping People Succeed Online Since 2002!

+Titus Hoskins

www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Facebooktwittergoogle_pluspinterestlinkedin