Monthly Archives: November 2011

Can Apple’s Siri Defeat Google?


BWMagic’s Internet Marketing Newsletter


Can Apple’s Siri Defeat Google?



Apple's Siri











Image via CrunchBase

Recently, a guest speaker at the Pubcon search engine
marketing conference, stated: “SEO will be dead in around
6 months!”

Of course, that statement was supposed to shock and
draw attention to a curious question. Can the mighty
Google finally have some serious competition on its hands?

Before you start shaking your head, that speaker’s
name was Leo Laporte of “This Week In Google” or TWIG
for short. So this is someone who probably has a closer
eye on Google than you or I.

Don’t know about you, but for the most part, I am
way too busy figuring out Google’s latest Algorithm
changes, to wonder if the whole foundation is about
to crumble. But this competition is something I never
thought of as even being competition.

The “David” in question here is Apple’s Siri Technology
which they bought in 2010 and introduced on the iPhone 4S.
Siri is part of the iOS 5 and is a natural language software
that processes and answers your questions.

Siri is like your own personal assistant who gets to
know your individual preferences and adapts over time
to truly personalize your results.

Basically, Siri will search out information for you and
personalize the results to your liking and taste. It
can use speech and text to give you the answers to all
your questions.

At its core, isn’t this something that Google is
currently doing? Answering questions and supplying
information?

The big question…



Can Apple’s Siri do a better job than Google?



At the moment probably not, but what about a few
years down the road? Apple has a massive data center
in North Carolina collecting information (sound familiar)
that can be honed and perfected to deliver precisely
what’s needed.

What if this Siri Technology is opened up for
third party applications and developments? What
if those other parties have a vested interest in
promoting and using this new language technology.



And what if Apple removes all Google search from
its countless mobile devices and replaces it with
Siri search?



Of course, Google is not some helpless little
competitor that can be easily defeated. It
has huge resources to take Apple on in an all
out war for control of the web. We already see
Google taking that battle to Apple with the
Android and other devices such as the Chromebook.

Google is also moving into speech and may even
“outdo” Apple when it comes to semantic speaking
search. Needless to say, no one is counting Google
out just yet.

However, many are saying Siri has “personality”
and is already connecting with its users in a way
that Google search hasn’t. Plus, Apple is well
known for turning technology into very usable
“must have” everyday items, but is there
enough Steve Jobs DNA left to continue this
trend?


Let’s face it-

Apple showed us how to use the Walkman.

Apple showed us how to use the Smart Phone.

Apple showed us how to use the Tablet.

Can Apple show us how to use a search engine?



Ultimately, it is those search users who will
decide how the future of the web plays out.



But getting back to the more serious question
at hand – how will all this new “spoken” search
affect online marketing and SEO? How can one
optimize their sites for Siri? How do they
make sure their product or business comes up
when a Siri user asks a question?

Forget the battle between Apple and Google, it
is this SEO question which will be the major battle
and concern for webmasters and online marketers in
the coming years, if not months.

For further information try the Forbes article
below:

Forbes – Why Siri Is A Google Killer


Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

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How to Cope With the Google Fresh Update


BWMagic’s Internet Marketing Newsletter


How to Cope With the Google Fresh Update?



Google Spot!





On the official

http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

it was recently announced by Google that they will now be using or listings more
recent, dare we say newsworthy, content in their listings. This will give Google
searchers much more fresher results and is based on the Caffeine changes
which Google introduced a few years ago.

“We completed our Caffeine web indexing system last year, which
allows us to crawl and index the web for fresh content quickly on
an enormous scale. Building upon the momentum from Caffeine, today
we’re making a significant improvement to our ranking algorithm that
impacts roughly 35 percent of searches and better determines when
to give you more up-to-date relevant results for these varying degrees
of freshness.” This was posted by Amit Singhal, but that 35% is not
as large as first suspected and was further clarified.

“Update 11/7/11: To clarify, when we say this algorithm impacted 35%
of searches, we mean at least one result on the page was affected,
as opposed to when we’ve said noticeably impacted in the past, which
means changes that are significant enough that an average user would
notice. Using that same scale, this change noticeably impacts 6 – 10%
of searches, depending on the language and domain you’re searching on.”

Regardless, this means small web owners and webmasters have another
Google hurdle to deal with and for many business with limited resources,
constantly updating a site with daily/hourly content, is simply not
possible. These small sites will, no doubt, be the big losers in
this recent Google Fresh Update.


Google Fresh Winners

As reported by Webpronews and SearchMetrics we have a list of some
obvious sites coming out with more Google Visibility are:

– Youtube which takes a big jump!
– MySpace
– Gamin.com
– Engadget.com
– Buy.com
– Squidoo.com

Just as you would expect, sites which are regularly updated with
fresh content are the big winners. You can go here to see a larger
list of Google Fresh Winners.

How to Cope With the Google Fresh Update?

Many SEO experts are already suggesting that you start updating
your site more often with daily content – if at all possible.
Many also suggest that you develop a strong online community
around your blog or forum… this will automatically update
with fresh content contributed by your users or members. Even
quality “comments” can be a way of adding fresh content on an
hourly basis. You can also build a panel of regular moderators
who can control the whole enterprise.


Create Active Blog/Forum Communities

On a smaller scale, those websites with limited resources, can
call for articles/posts from their visitors in return for a link
back to their sites. This has always been a good way to build fresh
content. Although, in a Post Panda web, you might want to make sure
all those posts/articles unique to your site.


Current Sitemap?

At the very least webmasters should make sure they have a current
Sitemap on their site which they can also submit to Google Webmaster
Tools. This sitemap will have Timeframe indicators (Timestamps) which
should note the freshness of your content. If you want help with creating
a sitemap try here: Google Sitemaps Explained.



Google News Sites

Other big winners in this Fresh Update will be the Google News sites,
which are hand-picked by Google and are regularly crawled for news
and content. Webmasters should make sure they are submitting their
content to these sites on a timely basis, especially if your own site
is not daily crawled by Google.

Here’s a List of Google News Sites which you can use to make
sure your site and content is getting noticed by Google.




Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

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help spread the word – recommend this content by using
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Why Is Google Encrypting Some Keyword Search Data?


BWMagic’s Internet Marketing Newsletter


Why Is Google “Encrypting” Some Keyword Search Data?



Google Spot!






Is This Google’s Boldest Move Against SEO Yet?


Years ago, when I first started with my online websites I
had no clue “whatsoever” about SEO or even keywords for that
matter. But it didn’t take me long before I was daily checking
my traffic logs to find out what “specific” keywords searchers
were using to find my site and webpages.

Naturally, most of my then modest traffic was coming from
Google, so I concentrated all my time on those keywords. I
soon found that visitors using certain keyword phrases clicked
my affiliate links more often than regular traffic… and a
large percentage of those clicks resulted in a sale or lead
for my promoted company.

This one technique is how I have earned my money from the web.

I took those targeted keyword phrases and wrote articles/blog
posts around those keywords to make sure my site or webpage
rank in the top 5 in Google for that phrase – the higher the
better. For long-tail (3 or 4 words) keyword phrases this is
quite easy because usually no one else is taking the time and
effort to rank for these keywords.

But the “key” to all this working is the search data in my
traffic logs coming from Google. What if Google suddenly
encrypted or kept this data secret? It would be game over
right?

Well, Google has done exactly that – started encrypting
certain keyword search data. At the moment, this encryption
is only being applied to around 10% to 12% of search data –
from those logged in members of Google search.

However, is this just the start of Google eliminating all
keyword tracking and referrer data returned to webmasters?

Google says no, this is just a “privacy issue” related
to their logged in members. They want to keep those
searches private.

Webmasters, SEOs and marketers are not so sure and doubt
Google will stop at just 10%… mainly because Google
usually rolls out stuff to test the waters before they
dive in completely. Is the same scenario happening here
– could we see the end of keyword tracking?

Even more alarming, Google has stated that their Adwords
customers will still get this keyword data. Now we can
see a much more viable reason Google is eliminating this
data. If marketers/webmasters can’t get this information
from free organic search, paying for this information
via Adwords can be more than economically feasible.

It also makes the Google Adwords program much more
valuable and attractive – remember, this is Google’s
bread and butter flagship. This ship has just become
much more golden.

There is an ongoing debate in the SEO community about
all of this and Google’s true attentions. One of those
places is Neil Shearing’s blog here:

www.neilshearing.com


If you want to find out more about this issue, just
click the link. You can also add your own opinions
and/or views on this topic – which has the possibility
of changing the web forever.


Helping People Succeed Online Since 2002!

Kind Regards,
+Titus Hoskins

www.bizwaremagic.com

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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