BWMagic’s Marketing Tools

……………………………………..
Free for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Plannerhttp:
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
Free Download: Free Desktop Calendar
……………………………………..


BWMagic’s Internet Marketing Newsletter


Will Google Introduce One-Page Infinite Scrolling For Search?

Google is constantly making changes to how they
rank pages AND how they display their search results.
Webmasters and site owners can do a lot to affect the
outcome of the first one by building more links,
increasing the quality of their content and practicing
better SEO (Search Engine Optimization) techniques.
However, besides picking the title and description,
webmasters have little control over how Google displays
your listings in their organic search.

Recently, we have seen Google introduce Instant Search,
automatic fill-ins, page previews… could more exciting
changes be coming down the pipeline?

Rumors are flying that Google may adapt a one-page layout,
like they now have for Google Images, and introduce
infinite scrolling with a static menu on the left
always in view. This could possibly change Google’s
SERPs dramatically, to say the least.

Just imagine, you have a listing/ranking for your site
in Google but it’s currently in the 30 or 50th spot.
You have a really catchy title and description which
attracts a lot of clicks if only people could get the
chance to view it. Now, if Google sees the light and
goes with infinite scrolling, searchers will now have
a greater chance of seeing your listings and clicking
through to your site. More traffic, more visitors and
more sales.

Let’s face it, most people don’t click beyond the first
page and very, very few click through to the third or
fourth page. While I have seen slightly different percentages
stated, I read in the Warrior Forum that “89% of all traffic
goes to the webpages on the first page. And 42% of that goes
to the page ranked number 1. The last place finisher on page
1 gets 3%.”

While top 5 organic results will still probably get the
majority of the traffic… but in the slight chance that
Google does introduce this new format, many more Google
users will see your listing in the 30th or 50th spot.
Might be a small learning curve but searchers will go deeper
into the search results if all they have to do is scroll down,
without clicking those extra pages.

To find out more and to watch a video of this new
Google Interface – you can click here:

Will Google Remove Pagination From Their SERPs?

Stay connected with this site:

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

……………………………………..
Free for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Plannerhttp:
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
Free Download: Free Desktop Calendar
……………………………………..


BWMagic’s Internet Marketing Newsletter


My Google+ Impressions & Another Possible SEO Development

So far I am really impressed with Google+, it’s clean,
simple and very easy to use. As I have said before, I am
not into the whole “social” scene as it is not my cup
of tea, but I do have a lot of these programs like Twitter,
MySpace, YouTube, Facebook… to promote my websites and
online marketing.

I have never been a very big user of Facebook, I log in
once or twice every two months or so… only to discover I
have missed someone’s birthday and people are ticked off
at me. Besides, one of my major problems with Facebook, I
can’t separate my business contacts with my close friends and
family. You simply don’t want your business associates to
know or see what you did at yesterday’s outdoor BBQ or that
all night anniversary party that ended when the sun came up.

Now with Google+ and the “Circles” feature you can keep or
separate your different types of contacts into different
groups. You can share the real private stuff only with
those close friends and family – as it should be.

This will be a major selling point for Google+ and one
of its biggest drawing cards.

Sure Facebook will lose more than a few users but does
it really have to worry? I don’t think so… at least not
in the short term.

When I asked my sister about Google+, she said, “What
is Google+?”

Could be wrong but that may be a common answer with
many die-hard Facebook users. They simply don’t know
about Google+ and/or couldn’t care less.

My sister logs into Facebook each morning to check what’s
happening among her contacts… she and people like her won’t
be switching over to Google+ any time soon.

Computer geeks and marketing types… have probably already
switched over to Google+, but considering the world population
as a whole, these users will be a small minority.

More than a few social experts have said, it is Twitter who
really has to worry about Google+ and I agree. This new program
from Google has more of an appeal to me as a Twitter
user than a Facebook user.

In other words, my Facebook contacts can stay where they are,
and I have no intention of moving then over to Google+.
However, I can’t say the same thing about my Twitter contacts,
I want them in my Google+ account… if I am not alone in
that feeling, then Google+ could spell big trouble for Twitter.


First Impressions


First impressions, Google+ feels like an expanded version of
Twitter, designed for those who find 142 characters just too
limiting.

My Predictions for what they’re worth, the outlook for Google+
seems very promising… and not because it’s a Facebook replacement
or even a Twitter replacement. Google+ might just become
a vital key element of Google, if millions upon millions,
of its members use G+ as their starting point for “all things
Google” .

I have been saying for years that Google should connect
all their countless programs together in a “portal” or one
entry point.

This could be it.

If Google users use Google+ as their starting point
for “all things Google” then Google+ will be a roaring
success. Not just as a social networking site, but as
your own personal link to Google. I don’t believe any other
program like iGoogle, Google Profiles, Google Buzz… quite
filled that bill. Never really captured the hearts of users,
Google+ may just be the answer. It may just do the trick.

Regardless, for webmasters and especially for online marketers,
Google+ is a must have marketing tool. Combined with the Google+
button, it will play a major part in SEO and/or your Google rankings
in the years to come.

Add Me To Your Google+ Circles:

http://www.gplus.to/TitusHoskins

…


Another Possible SEO Development

WebProNews is making the argument that Google may be
re-designing its results pages or how they list their
search results. Google is testing a page layout where
the left table will move down as you scroll down…
at the moment it is static and remains at the top.

Many people believe Google is doing this so that
search results in the future will all be listed on
one page… like we now have in Google Image Search.

If Google does make this change – it will mean that
2nd and 3rd page results will be immediately visible
as you scroll down. Could make a big difference in
how much traffic you get because most Google users don’t
click beyond the first page.

I find using Google Image search really great just because
you don’t have to click to another page, like you have
to do in say – Yahoo Image Search.

As I have already told you before, Google is already using
“Authorship Markup”… you can tag your content/listing
with your author’s page and photo. If Google search results
are all listed on one page, having your photo next to your
listing will definitely make it more visible and you will
get more clicks or traffic than links which don’t have it.

Anyway, you can find out more about these SEO developments
here:


http://www.webpronews.com/seo-developments-2011-07

Stay connected with this site:

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

……………………………………..
Free for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Plannerhttp:
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
Free Download: Free Desktop Calendar
……………………………………..


BWMagic’s Internet Marketing Newsletter


How To Simplify The Whole SEO Process

Lately, where SEO is concerned, I believe there has been two major
shifts.

1. Whole Site Ranking – After Panda, Google is judging and ranking
your whole site, rather than just one page or one piece of content.
Having a site filled with excellent content is no longer good enough,
this content must be quick to load, easy to read and have all the
right navigation and layout. You must be careful to have most, if
not all of your site, filled with original content. In addition,
you should also note that some webmasters or websites who were hit
hard by the Panda Update, have found creating subdomains for their
different sections of their sites have brought their Google traffic
numbers back up, especially any sections which may be different from
your general content.

2. Social Networks/Bookmarks – Google with the introduction of Google+
and the Google +1 button is starting to create its own social ranking
program and system. These social backlinks and rankings will play a bigger
role in how Google ranks pages and your site. Your site and content should
contain all these buttons and bookmarks – so that your visitors can
follow you and bookmark your content. I also believe in very near future,
if it’s not already happening, how MANY followers, fans, subscribers you or
your site have in Twitter, Facebook, Youtube, Google+… will make a big
difference in how Google ranks your site and content.

Having said all that, like many webmasters, I am still pretty much
operating by the old SEO rules and practices. Creatures of habit.
For what it’s worth, here’s how you can simplify your whole SEO
process:

1. Try to create a short domain with your targeted keyword
in the domain name, go with a .com domain if you can get it and if
you have to use a multi-worded domain, try to get your keyword at
the beginning.

2. Create an “easy to navigate” unique content rich site which
is optimized for the search engines, but directed solidly at solving
your visitor’s needs. If you’re on a budget, one of the easiest ways
to do this is to use the free WordPress software/platform to create
a keyword optimized site. Make sure this site is totally intertwined
with all the latest social networking programs such as Twitter, Facebook,
MySpace, Linkedin, YouTube… make sure you have profiles/accounts
in all of these platforms to compliment your main site.

3. Link to main interior pages from your home or index page.
These interior pages should have your targeted keywords in the “Title”,
“URL”, “Meta Tags”, “H1 Headings”, “First Paragraph”, “Last Paragraph”
and use keyword variations throughout the content. Place a few in bold
print and italics. Don’t be afraid to create large pages and link out
to other authority sites in your niche. Don’t worry about keyword
density unless it goes over 4%… this should not happen if you write
naturally for your visitor and not for the search engines.

4. Build quality one-way links by creating articles, press releases,
blog posts, videos, viral reports… and submit these to the major places
on the web such as free article directories (my favorites are still
ezinearticles, goarticles, buzzle, ideamarketers, isnare and article
alley). The real trick here is to consistently produce fresh content,
which steadily builds your backlinks month after month, year after year,
decade after decade!

5. Do whatever you can do to enrich your visitor’s experience.
Add valuable free content, free ebooks or ecourses, offer a comprehensive
guide or guides to your visitors. Connect all this free content to your
autoresponder opt-in list or newsletter and build repeat targeted traffic
to your site. In addition, make it extremely easy for these visitors to
bookmark/follow your content in all the social media sites: Twitter,
Facebook, MySpace, Google +1, and so on.

6. Rinse and Repeat. One of the little known tactics about achieving
top rankings in the search engines, especially Google, is to create not one
site but two or more sites in your niche market. (If you’re on a budget or
time is short, try creating two pages on your domain related to the
same targeted keywords.) Instead of trying to rank for one site in Google,
create two complimentary sites on the same related keywords, and you will
find it much easier to get to the top spots. Interlink these sites and you
can even promote them together, just make sure they each have unique content
and adds more detail and/or information for the visitor.

Over the years, I have come to believe strongly, achieving high rankings
is not some complex process but just a matter of persistence. Consistently
promoting your content by building quality backlinks will get you to the
top and keep you there. But the whole trick is persistence, keeping at it,
day after day… building those links back to your content. I also believe
it is the number of backlinks which is the key and this has been proven to
me many times over the years. Many SEO experts will now argue that links
have taken a back seat to other factors such as site authority and structure,
but I am not convinced this has happened. At least not yet, but data from
the 160+ million Google Chrome users, the new Google +1 Button and Google+
social networking platform, may eventually lower the importance of backlinks
and PageRank.

However, at the present time, if I stop promoting a page or competitive
keyword, it usually drops from the first page of Google. To get it back
on the first page, all I have to do is promote it with a few articles,
blog posts, press releases, videos… and it jumps back into the top spots,
even Post Panda. I mention all this because many times, SEO firms and experts
will try to complicate things with convoluted explanations and complex processes.
While in actual fact, achieving high rankings can be simplified down to nothing
more than persistence and adding a few quality backlinks.

Stay connected with this site:

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

……………………………………..
Free for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Plannerhttp:
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
Free Download: Free Desktop Calendar
……………………………………..


BWMagic’s Internet Marketing Newsletter


Can Google+ Stop Facebook From Becoming The #1 Site On The Web?

————————————————————————-

How To Join Google+

I am seeing a lot sites/people using the “invite”
to Google+ to build their contact list, get clicks…

don’t be deceived!

Right now Google+ is only limiting access to a few
testers, but if you want to be put on the waiting list
- go here:

http://www.google.com/+/demo/

Give your email information and you will be contacted
by Google when they are ready to accept more people to
Google+.

————————————————————————

Can Google+ Stop Facebook From Becoming The #1 Site On The Web?

All the talk this week has been about Google+ and can it beat
Facebook at the social networking game? If you just examine the
Alexa numbers alone… you will see that Facebook is beating Google
hands-down in some very important traffic stats.

Actually, in both May and June, Facebook knocked Google out of the
number one position a couple of times, you can see this if you
compare the stats for Google and Facebook in Alexa. But where Facebook
must have Google really concerned is in the number of “Pageviews”
and “Time Spent on Site” – Facebook easily wins the day.

Google had to do something to compete with Facebook, otherwise
Google would have to give up its position as the #1 site on the web.
Perception is everything on the web and Google would lose both
revenues and reputation, if it has to settle for second place.


Will Google+ become popular?


Google+ might catch on or it might not, anyone remember Google Buzz,
Google Wave, or even iGoogle – those haven’t exactly been knockouts
with 3/4 of a billion users?

Right now, Google+ is getting some good press – like this PC World
article giving “9 Reasons To Switch From Facebook to Google+”


9 Reasons To Switch From Facebook To Google+


The whole “Trust” angle could be a major factor in the success
of Google+… I believe Google has built up a lot of trust with
web surfers, this could bring onboard a lot of users.

But even with some good press and some good reviews, especially
when it comes to the “Circle” feature of grouping friends, doesn’t
mean hundreds of millions will be leaving Facebook for Google+.

Once you have all your networks built up in Facebook, many
people are not going to jump ship just because another program
comes along, even if it’s from Google. Then again, we always
have to remember, the Internet is very “fluid” and changes
quickly.


MySpace was once the most popular Facebook!


But many web users will always think of Google as a Search Engine
and leave it at that; they will keep their social connections
separate.

However, Google+ only has to cut into Facebook’s numbers, to
knock Facebook back down a couple of pegs. And/or to stop Facebook
from getting to a Billion Users, which will have its own bragging
rights.

Of course, I look at all this stuff from an SEO viewpoint, Google+
will give Google another powerful way to rank web content. It will
be another large pool of data Google can draw upon to discover
what content, sites, videos, articles… users are sharing and
recommending.


I believe a major SEO shift is happening in the background…


Instead of just backlinks, Google is now looking more closely at
your whole site and content, ranking it accordingly. Google MAY
also be getting ready to switch more of their ranking signals
towards their OWN data coming from 160+ million Google Chrome users,
the new Google +1 Button and the even newer Google+ social networking
platform we are talking about here.

Plus, Google also has all that data from Youtube, Google Analytics,
Adsense and Adwords… and of course, all that countless data from
it’s own search engine and how people use it.

In addition, we have big major changes on the horizon with ICANN’s new
“generic” or “dot anything” domains coming next year. This could
really switch up the whole Seo/Ranking game.

But remember, Google is always in control… just recently they
de-indexed ALL “co.cc” domains for too many spamny links and for
violating Google rules. All the sub-domains gone – vanished from
Google in one instant. If any of these new “generic” domains
goes down the same spammy road, Google can just de-list the
domain. Scary to say the least…

This also shows, regardless of how the Facebook vs Google+
plays out, Google is still in the driver’s seat and wheels
enormous power on the web. If I were Facebook, I would be
adding new features like video chat… and keeping a close
eye on what Google is doing with Google Plus.

If you want other views/opinions on Google+, here’s a very
good post from Webpronews:

http://www.webpronews.com/google-plus-first-impressions-2011-07

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

……………………………………..
Free for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Plannerhttp:
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
Free Download: Free Desktop Calendar
……………………………………..


BWMagic’s Internet Marketing Newsletter


Google Ranking Factors According To 132 SEO Experts

Just about every year or so, SEOmoz.com comes out with a
list of Google ranking factors (Google calls these things
signals) compiled by a list of SEO experts. This year they
used 132 SEO experts examining data from over 10,000 Google
search results.

I always find this an interesting read and usually come away
with a feeling of how these SEO experts believe Google ranks
pages and sites. If you’re trying to get those top Google rankings,
you should look closely at their findings here:

http://www.seomoz.org/article/search-ranking-factors

According to these experts here’s a brief overall summary of
these ranking factors or signals.

2011 Ranking Factors:

Page Level Link Metrics – 21.45%

Domain Level Link Authority Features – 21.13%

Page Level Keyword Usage – 14.93%

Domain Level Keyword Usage – 10.73%

Page Level Social Metrics – 7.22%

Domain Level Brand Metrics – 6.78%

Page Level Keyword Agnostic Features – 6.74%

Page Level Traffic/Query Data – 6.26

Domain Level Keyword Agnostic Features – 4.92

Now Compare these to the…

2009 Ranking Factors:


Trust/Authority of The Host Domain – 23.87%

Link Popularity of The Specific Page – 22.33%

Anchor Text of External Links to the Page – 20.26%

On-Page Keyword Usage – 15.04%

Registration + Hosting Data – 6.91%

Traffc + CTR Data – 6.29%

Social Graph Metrics – 5.30%

Could be just me, but I kinda believe SEOmoz in the
latest rankings is guilty of stating these factors in
a more complicated manner than they should be or how
Seomoz has explained these in the past. For heaven’s sake,
“Agnostic Features”??? Do they mean independent features?

Some companies who charge for SEO services, have a way of
making all this SEO sound complex and complicated. Just wish
they would “dumb it down” instead of “complicating it up”.

For me, achieving and maintaining top rankings in Google has
always come down to producing a steady flow of content (articles,
blog posts, press releases, videos…) with my targeted keywords
in the anchor text of the links pointing back to my ranked pages
in Google.

Quite frankly, without quality backlinks, I don’t see someone
getting to those top spots in Google for extremely competitive
keywords. Now, if you have the exact .com domain phrase, more
than likely you will rank high for that keyword, if it is not
too competitive.

I try to get “do follow” links, but “no follow” links are also
very good, especially if they come from authority sites. Many of
the above experts also believe “no follow” links do pass along
some PR.

Now these latest 2011 ranking factors seem to be pointing to more
“on-page” factors… page and domain linking structure, keyword
structure, site quality, right optimization, social media usage
and so on.

In other words, SEOmoz and their SEO experts are saying the way
you have your site and pages designed has become more important
to how Google ranks your content. Social media indicators are much
stronger and links are still important but rather than raw quantity,
try to diversify your links because those .edu and .gov are more
important than ever. These experts also think Facebook nods are
better than Twitter.


Keywords are Still King


You should pay special attention to your keyword or keywords when
creating your webpage. Keep it at the beginning of your title, place
it in your Meta Tags, place it in the H1 tags, first 100 words or
even the first word in your content, last 100 words, place it in
bold or italics, in internal anchor text links to this page, alt
image attributes, place it in the URL…

After Google’s Panda Update there seems to be a general shift
away from “off-page” factors to “on-page” factors. More emphasis
is being placed on the quality of your site and the layout of your
content. On-page and social media metrics have moved up in importance.
Backlinks have moved down…


Unique Content is More Important


Having unique content has always been important, but I believe it
has taken a jump up – after Panda. These experts also agree unique
content is important. In the survey, the importance of having unique
content across your whole site came in at 89.4% and with freshness of
content at 74.9%. Other factors include bounce rate, click thru data,
number of error pages, age of site, page speed load times, other sites
on IP address, number of hyphens and characters in domain name, length
of time before domain expires… one final note, may have missed it,
but I didn’t see the “country” or “where” your IP address is located
makes a difference in how you rank in Google.

At least that’s my reading of these latest factors from SEOmoz and of
course, I always like to get other people’s take on these rankings.
WebProNews has a very good summary/opinions on these Google Ranking
factors from SEOmoz here:

http://www.webpronews.com/google-ranking-factors-2-2011-06

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!