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ICANN’s New Generic Domains Could Change Everything

I don’t know if it’s just me, but I don’t see or hear
much discussion about the new upcoming ICANN changes
to how domains will be named in the future.

Starting next year – between January 2012 to April 2012 –
companies can apply for a “generic” or “dot anything”
domain. Instead of using say a “.com” “.net” “.biz”…
for a price tag of $185,000 a company can buy a domain
such as “www.hotels” or “www.hotel”, which will probably
mean anyone searching on the web for a hotel room could
just type “hotels” into their browser and the site holding
this domain will pop-up.

Assuming of course, ICANN (The Internet Corporation for
Assigned Names and Numbers) approves this generic
domain and lets someone buy it… the same could
also apply for other lucrative domains such as
cars, loans, banks, gifts… and even brand name domains.

The SEO fallout could be very significant, if Google and
the other search engines start listing these Top Level
domains first in their rankings. And how can they not,
because these top domains will quickly grow a whole
list of backlinks if they follow the pattern set by
the web.

As web users get used to just typing in directly what
they’re looking for on the web, this traffic alone could
result in the loss or gain of billions, if not trillions
of dollars.

It also probably means anyone holding a “.com”, “.net”,
“.org”, “.biz”… type of domain, has just seen that
domain being devalued because they are no longer the
top domains. Especially, when it comes to the now perceived
top level “.com” domains – millions of these domains will
have their values lowered.

These “dot coms” are no longer “king of the hill” and on the
web being at the very top, means everything.

How all this plays out will be very interesting to watch.
How many generic domains are created and what kinds of
keywords ICANN will accept could be especially worth
watching.

After the vote, Chairman of ICANN’s board of directors,
Peter Thrush stated: “Today’s decision will usher in a new
internet age. We have provided a platform for the next
generation of creativity and inspiration. Unless there
is a good reason to restrain it, innovation should be
allowed to run free.”

The key will be the web user’s acceptance of these new
domains… will they still want to use the “.com” at the
end of urls. Or will they stop using the search engines
less and less, by going directly through the browser to
the site for the keyword listed.

Only problem with that, as most affiliate marketers know,
the most lucrative keywords are the “long-tail”, more
descriptive phrases… it is unlikely someone is going
to buy “florida vacation rentals” as a generic domain,
unless browsers are redesigned to go directly to
www.floridavacationrentals, even if you just type in
“florida vacation rentals”.

Of course, one way this could play out, a company would
buy the “www.rentals” domain and then have sub-domains
pointing to the different markets. Such as “florida.rentals”
or “vacation.rentals” and so on.

For big companies and some small ones if they can afford
the hefty price, it could be a very good way of protecting
their trademarks. Just type in Sony and you go to the Sony
site. Just type in Apple and you go to the Apple site…
if nothing else, it will be faster.

But I have a feeling these new “generic” “dot anything”
domains will play a much bigger role with it comes to SEO
and your rankings in the search engine. They will make a
lot of difference in the amount of traffic your domain receives.

In actual fact, it could really change the web as we know it…

It will no longer be open and available to everyone, because
while the Internet will still be open to any Tom, Dick or Mary,
who has $8 or $10 to buy a domain… the real prize domains
will only now be available for those elite few who can afford
the hefty $185,000 price tag and the $25,000 annual fee.

For more information on this issue and what it could mean
for you as a webmaster go here:

The Internet is Dead, Long Live the Internet

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
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3 New Upcoming SEO Wildcards

Last week I told you about the Chrome Browser and the new
Google +1 Button, which I really believe will become
a big factor in how much traffic you get from Google.

Especially since these +1 buttons will be displayed in Google
search results for those who are logged into a Google account.
Just imagine coming across two links while using Google search:
one with a couple of +1 clicks and another link with 1000′s of
+1 clicks or recommendations.


Which link would you click?.


Now, there’s another SEO wildcard to worry about, recently Google
has come out and said they will be supporting “authorship markup”
or the “author” attribute tag in their search engine. For online
writers who have a well established body of work or reputation…
the fallout from this new ranking signal or factor could be even
more significant than the +1 button.

While this is quite a recent development and the implications for
how this factor will play out are unknown. Google says it is a way
to connect authors with their content on the web.

As posted by Othar Hansson, a software engineer at Google:

“The markup uses existing standards such as HTML5 (rel=”author”) and
XFN (rel=”me”) to enable search engines and other web services to
identify works by the same author across the web.”

Could this mean that Google will place an “authority” value on web
writers, the same as they now do for “authority” sites? Actually,
Google may have been doing this for some time, but now they are
making it formal. If so, this could be a real game-changer, especially
if Google ranks content by a certain well established quality author
higher in their index than a lesser known author – regardless of where
his or her content is displayed.

I can envision a whole legion of webmasters scrambling to place an
“author page” on their sites, listing out all their background bio info,
all their links to the different social networking sites such as Linkedin,
Twitter, Facebook… and you can even link to your other sites and articles.
I have already done this on my site and listed down all my official sites,
blogs and profiles in the different networking/social media sites.

By linking out to all these profiles and using the (rel=”me”) in the
links, tells Google all these pages are by me or the same author.

This could have a huge impact on content scraping and the downright
theft of your content. If Google can tag your “verified” content as
yours and rank it accordingly, that would be a good thing. However,
this is not an ideal world and now authors have to really worry about
unscrupulous folks stealing not only their content, but their names
as well. Ouch, this could be a massive headache for web authors who
have established a strong presence on the web. Lets just pray real
hard that Google gets this one right.

I have already had to contact one major article directory where someone
was using my name. Thankfully, this was a spammer from Asia and the
directory could easily see through this situation. I also have a rather
unique name which should help… and if you start to seriously do a lot
of quality writing on the web, I would suggest you use a very unique
“pen-name”, if everyone has been calling you John Smith for all these years.

Link this content with your name or pen-name to an author’s page on the same
domain by using the (rel=”author”) attribute tag – something like:


<* a href="http://yoursite.com" rel="author">Read more about Pen Name<*/a>


Now if you’re placing your written content on a site where you don’t
have an author’s page, you can link this content back to your author’s page
on your own site or domain – in this case you would use something like:


<* a href="http://yoursite.com/Pen Name" rel="me">Read more about Pen Name<*/a>


By using these links and tags in your resource box links, you’re pointing
out that this content belongs to you and can be verified as yours, no matter
where it is displayed on the web.

Of course, I call this an SEO Wildcard, because we don’t know to what extent
Google will use this “author” tag in their ranking algorithm – could play big
part, or a very small part. But from past experiences, regardless of how it ranks,
optimizing your content for Google and the other search engines have always
helped my rankings… I am sure this will be no different.

You can find out more here:


http://www.google.com/support/webmasters/bin/answer.py?answer=1229920


or here:


3 New Upcoming SEO Wildcards You Should Know About

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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Google +1 Button – New Ranking Factor You Can’t Ignore

As you probably know, I try to keep as informed as I possibly
can about anything dealing with Google and my Google rankings.
Recently, Google introduced its “+1 Button” and you can already
see it popping up on many sites.

Social bookmarking has always been important but I believe
with this new +1 button, it will become an even greater factor
for ranking in Google. The number of +1 clicks your page or
content receives, will affect your rankings in Google.

Google has already stated this button will be a new ranking signal
and by signal they mean factor. A lot of people clicking that button
on your content will signal to Google that your content is relevant
and/or important.

Right now, consistently building quality backlinks to your content,
will just about always get you on the first page of Google. But with
link buying, comment spam, seo manipulation… that supposedly
democratic voting factor has become corrupt. Will Google’s own
“in-house” button become more manageable in terms of abuse? Will
it replace backlinks as the most important factor?

Since I feel this +1 Button is going to be important for ranking
high in Google – I have written an article about it which you
can find here:

http://www.bizwaremagic.com/affiliate_marketing_guide/Google_+1_Button.htm

The information is too long to put in this email. But you will
find everything you need to start placing this button on all your
content. I have already started adding the button to my main pages…
ignore this button at your own risk!

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
Free Download: Free Desktop Calendar
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BWMagic’s Internet Marketing Newsletter






Does Your Site Need An SEO Checkup?









Since Google launched its Panda Update earlier this
year and all the follow-up changes after it, many people
believe that your site’s SEO has become more important.

That your “on-page factors” must be right or as best
as they can possibly be.

This all has to do with the quality of your site and your
webpages. It seems like Google is more forcefully judging
that quality and your site now has to pass a few more hurdles
or it will be lowered in the rankings.

Regardless of Google, having all your SEO factors done
“right and proper” won’t hurt your site. The faster your
page or site loads helps everyone. Making your site
easier to find by the search engines and your visitors
helps everyone. Having your site or page fully optimized
also helps everyone.

Besides, knowing everything you can possibly know
about your site will also help you, especially when
it comes to SEO.

Wouldn’t it be good to know these things about
your site…


- Number of Backlinks?

- Keyword Density?

- Right Meta Tags?

- Do You Have A Sitemap?

- Are Your Images Optimized?

- Is Your HTML Compressed?

- Do You Have H1 Heading Tags?

- Is Your Site Protected From Hackers?

… and many more factors or issues which
could determine the quality of your site
in the eyes of the search engines, especially
Google.

While not perfect, here’s a nice free site
where you can quickly do an SEO Checkup.
They will not only show you what’s wrong, but
give you concrete ways to fix the problems.

Click Here to do the SEO Checkup:


www.seositecheckup.com

I also find it helpful to check out my main
competition in close keyword battles, when your
number of backlinks are just about even, sometimes
just improving these small SEO issues can raise
your site above your competition.

Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!