Monthly Archives: May 2011

The Google Box – Chromebook



BWMagic’s Internet Marketing Newsletter


The Google Box – Chromebook



Google Spot!




Something a little different this week, as you might
probably know, laptops and everything dealing with them,
has been a passion of mine for years. My other big passion,
as you all know, is online marketing.

Rarely do those two interests meet or intersect, but they
did this week!

Mainly because Google is finally coming out with laptops/computers
based on their Chrome OS or operating system. We finally have the
“Google Box” – one simple device where you can access all the countless
programs Google has to offer.

Third party companies, such as Samsung and Acer, will build the
Chromebooks but these devices will operate or have all Google
products such as the popular Chrome Browser, which now has over
160 million users.

But many believe, myself included, that there is much more behind
Google’s move than just creating computers. That this move has
more to do with marketing in terms of gathering valuable data and
list building. Google has already announced search data from the
Chrome Browser may be used in their search results… just imagine
the data they can collect from millions of millions of Chromebooks
around the world.

And it won’t just be the software which Google is offering with
these Chromebook computers… they will lease these Chromebooks
out to schools and businesses along with all the support and services
needed to run them. Google is getting into the computer services
industry, which has long been a lucrative market for Microsoft.

“Nothing but the web”

That is Google’s slogan for promoting these Chromebook computers
and it’s very appropriate because everything will be web based
or in “the cloud”. You can store/access all your files, photos,
videos, documents from the web.

Businesses, schools and individuals can now have all their computer
services hosted on the web and ready for access – no matter where
you’re located. If you want to find out more about the first Chromebooks,
their prices and specs, including lease prices from Google and when
they will be available…

Just click this link: Google Chromebook




Helping People Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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Keyword Maintenance – Keeping Your Keywords On The First Page Of Google



BWMagic’s Internet Marketing Newsletter





Google Spot!








Keyword Maintenance – Keeping Your Keywords On The First Page Of Google

After the major Panda Update and all the other recent changes Google
did to their never-ending Algorithm, I was pleasantly surprised to see
simple keyword maintenance still works within Google. Surprised and glad,
because keeping your targeted keyword phrases on the first page of Google
is vital for your online marketing.


Or at least, it has been for me over the years.


Mainly because good quality targeted traffic coming from Google has been
the lifeblood of my online marketing. I have long since learned, it’s not
just getting those top rankings in Google which is important, but keeping
them there is the real key to your online success.

You simply must maintain your top Google rankings over the long haul
– month after month, year after year – if you want to succeed online.
My strategies or tips for keeping my hard-won rankings is quite simple
and I often refer to it as keyword maintenance. It simply means building
backlinks through the following methods:


Article Marketing


Most of my one-way link building is still done through article marketing
and while articles have taken a major hit with the Panda Update, they still
work. I use Google Alerts to help track whenever a page or site is indexed
in Google relating to my keyword phrases… lately I have noticed that
articles are listed much less frequently – my articles on GoArticles and
EzineArticles still being listed.

Releasing a few well written keyworded related articles every few weeks will
keep your site or content on the first page of Google. I place my keyword
phrase and variations of it, in the resource box of the article. I only use
a limited range of selected article directories, which include Ezinearticles,
GoArticles, iSnare, ArticleAlley, Buzzle, American Chronicle and SubmitYourArticle.


YouTube Marketing


I also use videos to build links and traffic to my targeted keywords. These
are simple videos related to my niche markets and keywords. And while the
links on YouTube are usually “no follow”, I still believe these have value
within Google’s ranking system.

Besides, a good popular video will get you listed on the first page of Google
for your chosen keyword phrase. I have had videos stay on that first page for
months at a time and I have tracked other marketers who have done even better
with their videos, especially within the YouTube framework, which is owned by
Google. Releasing a few videos a month, will keep your site or page center stage
and in the whole mix of what’s happening on the web.


Blog Marketing


Regularly posting related content with links back to your site is another
very simple way to maintain your top rankings in Google. I have several blogs
through WordPress, Blogger, LiveJournal… where I can place unique content
with links in the first two paragraphs back to my sites. I also do some guest
blog posts or articles for other blogs and sites.

Again, the idea here is not to go overboard and start building backlinks like crazy,
but to have a steady number of links added each month. Making the occasional blog
comment in well targeted popular blogs is also very helpful for maintaining your
links in Google. You really do need to keep your site/page/keywords relevant and
involved in the whole discussion which is taking place on the web.


Social Media Marketing


I now use Twitter to tweet all my articles, blog posts and new content on my sites.
This is extremely easy to do and many sites/programs such as Ezinearticle and PRweb
will automatically tweet your content or you might just have to click a button to
get your content into Twitter.

I have also found it helpful to bookmark my content in Digg, Reddit, FaceBook,
Delicious… Plus, I also include the Addthis.com bookmark button beside all my
content and let my visitors bookmark it for me. Also a very simple way to get
valuable one-way links.


Press Releases


For the last few years, doing regular press releases related to my keywords
has been another important strategy for keeping those top rankings. I mostly
use PRweb but there are many free sites for releasing your releases which you
can use instead if you don’t want to spend any money. Keep in mind, your press
releases are picked up by Google News and listed there for several weeks.
This will also keep your site/content relevant and current.

In summary, using all of these simple link building strategies or tactics –
Article Marketing, YouTube Marketing, Blog Marketing, Social Media Marketing
and Press Releases – have helped me maintain my first page listings in Google
for my chosen keyword phrases. If I see one of my keyword phrases dropping in
the Google rankings, I simply increase my promotion by writing more
articles/posts/comments/press releases and/or doing a video.

Just remember, getting to the top of Google is only the first battle, but staying
there for year after year will be the hard part unless you religiously continue
to build backlinks to your content and maintain your rankings. Bit corny, but
think of your Google rankings as individual plants, which have to be continuously
watered by backlinks so that they will stay healthy and keep baring fruit for
years to come.

….




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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Google Marketing And How Not To Get Burnt



BWMagic’s Internet Marketing Newsletter


Google Marketing And How Not To Get Burnt




Google Spot!








I have always defined what I do on the web as “Google Marketing”
because the majority of my traffic and sales come directly or
indirectly from Google.

Needless to say, like millions of webmasters/marketers, I have
been scrambling to cope with Google’s latest Algorithm changes
which started with the Panda Update and have been continuing
all spring. Unlike past years, these updates have legs and
are far reaching, even for well established authority sites
which are not getting their traffic numbers or rankings back up.

Usually with other major Google Updates, all you had to do
was wait a few weeks or months and your rankings would bounce
back and things would continue as usual.


Not with these latest changes.


My own sites were not hit that hard, I did lose some traffic
and rankings… but my major pages held firm. However, as I
explained in an earlier mailout, my article marketing funnels
which start in the major article online directories such as
Ezinearticles, were hit extremely hard. Lower rankings for these
articles in Google means my traffic and sales are lowered as
an indirect result.


Back to the drawing board.


So I had to change my marketing tactics somewhat over the last
few months. I have gone back to creating much more “fatter” or
“meatier” content on my own sites. Instead of having smaller and
shorter web pages/content… I am going with larger pages which
have more links and many more resources for the end-user on them.

I have also injected “more” of my own “opinions” and “views” to
make my content stand out from the crowd. I also have more links
out to other authority related sites/pages directly dealing with
the topic on the page.

I am writing less articles for other sites unless they are unique
and only featured on that site. I regularly monitor my major
keywords with Google Alerts… and article links seems to have
disappeared from Google’s Index or taken a lower priority with them.
Most of my Alerts now are to content pages on well themed sites…
Google seems now to be indexing content more at the main source,
rather than in article directories.

Anyway, if you want to find out more about how NOT to get BURNT
by Google and their rankings… I given a detailed account of
marketing tactics and opinions here:



Google Marketing – What You Need To Know Before You Get Burnt




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Facebooktwittergoogle_pluspinterestlinkedin