BWMagic’s Internet Marketing Newsletter
Keyword Maintenance – Keeping Your Keywords On The First Page Of Google
After the major Panda Update and all the other recent changes Google
did to their never-ending Algorithm, I was pleasantly surprised to see
simple keyword maintenance still works within Google. Surprised and glad,
because keeping your targeted keyword phrases on the first page of Google
is vital for your online marketing.
Or at least, it has been for me over the years.
Mainly because good quality targeted traffic coming from Google has been
the lifeblood of my online marketing. I have long since learned, it’s not
just getting those top rankings in Google which is important, but keeping
them there is the real key to your online success.
You simply must maintain your top Google rankings over the long haul
– month after month, year after year – if you want to succeed online.
My strategies or tips for keeping my hard-won rankings is quite simple
and I often refer to it as keyword maintenance. It simply means building
backlinks through the following methods:
Most of my one-way link building is still done through article marketing
and while articles have taken a major hit with the Panda Update, they still
work. I use Google Alerts to help track whenever a page or site is indexed
in Google relating to my keyword phrases… lately I have noticed that
articles are listed much less frequently – my articles on GoArticles and
EzineArticles still being listed.
Releasing a few well written keyworded related articles every few weeks will
keep your site or content on the first page of Google. I place my keyword
phrase and variations of it, in the resource box of the article. I only use
a limited range of selected article directories, which include Ezinearticles,
GoArticles, iSnare, ArticleAlley, Buzzle, American Chronicle and SubmitYourArticle.
I also use videos to build links and traffic to my targeted keywords. These
are simple videos related to my niche markets and keywords. And while the
links on YouTube are usually “no follow”, I still believe these have value
within Google’s ranking system.
Besides, a good popular video will get you listed on the first page of Google
for your chosen keyword phrase. I have had videos stay on that first page for
months at a time and I have tracked other marketers who have done even better
with their videos, especially within the YouTube framework, which is owned by
Google. Releasing a few videos a month, will keep your site or page center stage
and in the whole mix of what’s happening on the web.
Regularly posting related content with links back to your site is another
very simple way to maintain your top rankings in Google. I have several blogs
through WordPress, Blogger, LiveJournal… where I can place unique content
with links in the first two paragraphs back to my sites. I also do some guest
blog posts or articles for other blogs and sites.
Again, the idea here is not to go overboard and start building backlinks like crazy,
but to have a steady number of links added each month. Making the occasional blog
comment in well targeted popular blogs is also very helpful for maintaining your
links in Google. You really do need to keep your site/page/keywords relevant and
involved in the whole discussion which is taking place on the web.
Social Media Marketing
I now use Twitter to tweet all my articles, blog posts and new content on my sites.
This is extremely easy to do and many sites/programs such as Ezinearticle and PRweb
will automatically tweet your content or you might just have to click a button to
get your content into Twitter.
I have also found it helpful to bookmark my content in Digg, Reddit, FaceBook,
Delicious… Plus, I also include the Addthis.com bookmark button beside all my
content and let my visitors bookmark it for me. Also a very simple way to get
valuable one-way links.
For the last few years, doing regular press releases related to my keywords
has been another important strategy for keeping those top rankings. I mostly
use PRweb but there are many free sites for releasing your releases which you
can use instead if you don’t want to spend any money. Keep in mind, your press
releases are picked up by Google News and listed there for several weeks.
This will also keep your site/content relevant and current.
In summary, using all of these simple link building strategies or tactics –
Article Marketing, YouTube Marketing, Blog Marketing, Social Media Marketing
and Press Releases – have helped me maintain my first page listings in Google
for my chosen keyword phrases. If I see one of my keyword phrases dropping in
the Google rankings, I simply increase my promotion by writing more
articles/posts/comments/press releases and/or doing a video.
Just remember, getting to the top of Google is only the first battle, but staying
there for year after year will be the hard part unless you religiously continue
to build backlinks to your content and maintain your rankings. Bit corny, but
think of your Google rankings as individual plants, which have to be continuously
watered by backlinks so that they will stay healthy and keep baring fruit for
years to come.
Helping You Succeed Online Since 2002!
P.S. These are the Actual web marketing tools which
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