BWMagic’s Internet Marketing Newsletter
5 Simple Ways To Automate Your Online Business Or Marketing
Time is precious. We have so little time to get all the things done
which we want to do in our hectic lives. Nothing is more true than
when it comes to running your own online business or site. I have been
constantly looking for ways to automate my online sites and marketing
for over 10 years.
In that timeframe I have found some simple tools or systems which
automate my workload in order to take some of the pressure off. These
automated marketing tools are essential if you want to do less work
and enjoy life more. So here are my top tools or programs to automate
your online business or marketing:
1. Autoresponder – Without a doubt, this is one automation tool which
you simply can’t do without. You must have an autoresponder to do all
your follow-up emails and marketing. An autoresponder is simply what the
name suggests, it will automatically respond to all communications from
your site or business. These communications are crucial to your bottom
line and for the success of your business. An autoresponder is also essential
for building your list of contacts. I use list building with all my sites
and have follow-up emails loaded into these autoresponders to stay in contact
with my subscribers. Currently I use aWeber but also have used other
autoresponders in the past such as GetResponse… those are the two main
ones which I would recommend you use. Remember, you can also buy autoresponder
software and set it up on your site or server, but I like to leave this vital
chore to professional third party sites like aWeber or GetResponse. These
companies have years of experience sending emails and they also have robust
software and tech staff to handle all and any situations which may arise.
2. Paypal – This is the popular online payment system which is owned by eBay.
Paypal will automatically let you collect and pay all your cash transactions.
It will accept payments from your business partners or affiliates and automatically
deposit these funds into your account. Plus, you can make automatic payments to
all the services and programs which you use to run your online business. I can’t
believe how much I rely upon Paypal to handle all my payments, which are done
each month. All my hosting, advertising and marketing programs are all set up
through PayPal which automatically pays these each month. It also supplies
excellent records so that you can easily see where your money is coming from
and where you’re spending it. Great for when tax time comes around.
3. Java Scripts – These are handy little scripts which update your web content
automatically so that you don’t have to go into your hosting account and manually
update your pages. These can be site wide updates like CSS Style Sheets where you
can easily change or update all the pages of your site at once. Another example
would be an XML sitemap which can automatically update as you add webpages. For me,
I like using simple scripts which update the time and date on my sites… this makes
your site look current and timely. I also use a simple script to automatically
update the Copyright Notice each year, without me having to go in and update these
manually ON EACH PAGE. Since I am into affiliate marketing, many merchants will
supply product feeds and banners which automatically update without me having to
change them myself.
4. Content Delivery – If you’re running an online business or site, you need a
way which will automatically distribute your content to anyone who wants it.
RSS (Really Simple Syndication) is a quick and automatic way to get your content
on the web. You should be using blogs and RSS feeds to distribute your content.
Twitter is one popular offshoot of this type and you should be using it to quickly
get your messages out. For me, article marketing is still vital to my overall
success, so I use major online article directories like Ezinearticles and GoArticles.
With some of these directories (with a paid membership) you can program your
articles so that they can be timed for release. I also like using SubmitYourArticle
which automatically submits all my articles for me when I want them published.
This automates my article marketing and can be programed weeks, even months in
advance and everything flows like clockwork.
5. Google Analytics – While the stats (in my opinion) are not entirely accurate,
Google Analytics is a priceless program if you want to automate and track all your
online endeavours. You simply place a simple code on your webpages, and Google
will automatically track all the vital data you need to see how well your site or
marketing is performing. It also offers excellent ways in which you can adjust
your content or marketing to increase your conversions. While it may take some
time to setup some of these tests or metrics… once you have everything in place,
it will automatically track and record all your site’s stats. Knowing what your
visitors and customers do on your site is essential to your marketing. Such things
as Bounce Rate, Time Spent on site, Number of Pageviews, Traffic Sources… can all
be collected automatically and presented to you.
While there are other ways to automate your site and marketing, these are the
major ones which you should have in place if you want to save yourself some time
and a few headaches. Put all of these in place and you will have plenty of time
to devote for developing marketing strategies and content. And/or enjoying your
life, which ever comes first for you?
Helping You Succeed Online Since 2002!
P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:
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