Monthly Archives: April 2011

The Two Real Keys To Online Success



BWMagic’s Internet Marketing Newsletter


The Two Real Keys To Online Success



If you have a site dealing with the whole subject of Internet Marketing
(I have two) you will surely get questions asking how all this “web stuff”
is done? Just how does one make the web give them a part-time or a full-time
income? What do you have to do…

While there are countless ways to make a living from the web and no we
are not talking about those hype-filled “overnight success stories” or
those “push button miracles” which will make the cash grow faster than
Donald Trump can say you’re fired.

But if you want to build a solid online business which will last for
decades to come, it definitely can be done. However, it will take some
work and time to build that business. Most people don’t like to hear that
and most end their online pursuits right there. Probably for the best,
because if you don’t have the time to spend at all this web stuff
– chances are great that you won’t succeed.

Now, starting a site or blog is quite easy, but creating quality content
over months and even years, is the hard part. Building quality backlinks
to your content takes a lot of time. So too, does the closely monitoring
of your site’s traffic and stats to find the keywords which lead to a sale
or lead. Plus, constantly updating your site or content will also take
up more of your time and energy.

And we won’t even mention all the SEO techniques and tactics you have
to master, nor all the web marketing knowledge you have to acquire in
order to make it all work for you and your site.


Trial and Error


If you’re like me and thousands of other successful webmasters, you might
be lucky to stumble upon a few tactics which work or some content which
quickly appears at the top of the rankings in Google. At first this will
be more of a “trial and error” technique than any marketing genius on your
part. Or maybe you will persist for so long and offer up so much good
quality material – the search engines simply can’t ignore you or your site.

When it’s all said and done, I believe many beginning webmasters and marketers
simply stumble onto tactics or content which just clicks. Suddenly, you have
web pages which are producing income… so what if it’s only a few dollars
a day. That’s how I started but those first few dollars are extremely
significant because you then know it can be done.

You also realize once you have earned your first dollar… all you have to
do is to repeat the process to make another dollar.

This will probably be your “ah ha” moment. It will open your eyes of things
to come.

But you won’t stop there, before long you will discover that the real benefits
of computers and the web is the fact that many tasks can be completely automated
and placed on autopilot. First, you will realize that once you build your website,
it will be up and running 24/7/365 regardless of what you’re doing. And once you
have that traffic flowing, it will be bringing in sales and leads around the clock.

Automation really is the key to making your online pursuits not only easier
but also much more effective. You can automate your list building systems,
you can automate your article delivery, you can even automate your content
creation in the form of visitor feedback and reviews, you can also automate
all your monthly payments and collections.

Automating everything also gives you more time to plan your marketing strategies
and tactics. It will also give you the time to create more niche sites and content.
Plus, it will free up your personal time so that you can do all the things you
want to do.

Once you have your online marketing and sites running on autopilot, you can
advance to the next important step which will increase your success even further.
That next step is “scale” or “scaling up” your marketing to increase those sales
and leads. Actually, this will come naturally, once you have a site or page that
is earning you income… you will instinctively want to create more pages and
more sites.

How far you “scale up” your online pursuits will depend upon your own preferences
and how busy or involved you want to become in your business. Some marketers start
creating niche sites like mad and even out-source the production of these sites
and content; paying other people to create those pages and sites for you. Instead
of a 10 page site, you have a 1,000 or even a 10,000 page site – creating income
for you, or instead of 1 site, you have 10 or 100 sites.


Scale And Automation Are The Real Keys To Online Success

Of course, some marketers go even further and hire workers or staff to run their
sites and create content. This is taking your business to the next level and can
bring its owns set of complications and risks.

Myself, I take a more safer route and keep my operations much simpler. I do
out-source my video production and article distribution… but mostly I create
all my content myself mainly because I want to keep a closer watch on the quality.
Plus, I like a less busy lifestyle and even with automation, running more than 10
or so sites is more than enough for me. In other words, I could scale up my marketing
but it would probably mean hiring workers and staff – which really is not what I am
looking for in my online business or in my life.

No doubt, you may be completely different and want a more involved role or a more
complex online business. Then using scale and automation will give you the tools
and means to go as far as you want.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
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Should You Use YouTube, Twitter, Facebook… In Your Marketing?



BWMagic’s Internet Marketing Newsletter


Should You Use YouTube, Twitter, Facebook… In Your Marketing?



First, I must admit to you that social media sites like Twitter, YouTube,
Facebook… are not my thing. I frankly don’t like them but that hasn’t
stopped me from using them to my advantage.

I find Twitter way too silly and Facebook way too nosy… the one in
the whole bunch which I like the best is YouTube and even that comes
with a lot of qualifiers.

But it’s not so much the sites themselves, it has to do with age and
old habits. I can remember a time when marketing on the web didn’t
include any of the above because they just didn’t exist. Life was a
lot simpler then – all you had to be concerned about was creating great
content and building your keyword rankings.

However, you have to change and adapt with the times or you will quickly
lose out to those who can change their marketing on a dime. So despite
my own feelings, I use all these social networking sites and tie them
in to all my online promotions.

One of the underlying strategies web marketing demands is that you firmly
place your content in the whole mix of what’s happening on the net. The
more you connect your content to all involved parties, the less Google
can ignore your content.

The biggest mistake most beginning webmasters and companies make – they
create a perfectly good site and place it on the web. Then they patiently
wait for something to happen…


…many are still waiting!

That’s not how it’s done, at least not in my case. You have to become
pro-active, you have to get out there and actively promote your site.
Write articles, join forums, make comments, tweet your content, create
related videos, build a fan base, build your lists… in other words,
get involved with the web.

The more you get involved and the more you can get your content tied
up in the whole discussion of the web, the faster you will succeed.

These new social/networking sites makes it very easy to get your content
noticed and into the whole mix. Google can’t ignore your content if
1000’s are re-tweeting it, Google can’t ignore your video if 1000’s of
tubers are giving it the thumbs-up, Google can’t ignore your latest
article if 1000’s are clicking the “like” button…

…you will get Google’s attention.

This is all important because Google controls 70% – 80% of the search
traffic and getting listed at the top of Google is still the key to
succeeding on the web. These sites can help you get that Google traffic
and that’s the main reason you should use them.

Now, the one I like the best is YouTube, not because it is owned by
Google, but a well made video can jump instantly onto the first page
of Google for some very popular/lucrative keywords.

No SEO, no backlinks, no on-page optimization… your video is on the
first page and in some lucky cases, stays there for months at a time.

And this doesn’t take into consideration that people are now by-passing
the search engines and using sites like YouTube to do their searches –
finding their answers in videos, rather than using an ordinary search engine.

Another reason why I really like YouTube is that you can quickly build
a community around your content. You can quickly build your list of
subscribers and friends… all making comments and adding video responses
to your channel.

Plus, these channels can be super targeted… you can have one on web
marketing, you can have one on list building… in other words, you can
have a channel on each topic area of your site.

Then there is the whole nature of videos themselves, people like them
and they like getting their information in video form. It is more universal
and you will reach more viewers, many wouldn’t be caught dead reading
your article but will watch an interesting video based on that article.

In addition, I believe YouTube will only grow in importance in the future.
This is based on some recent developments – CNN reports that Google plans
to spend 100 million on original programing to create 20 premium channels.

And recently when Larry Page took back the CEO job at Google, he created
vice presidents in seven key areas – YouTube and video was solidly in the
mix with search, social, Chrome, mobile, local and ads. This shows that
Google is placing a lot of importance and emphasis on YouTube going forward.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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Google Page Speed Tester – Use It To Improve Your Site



BWMagic’s Internet Marketing Newsletter


Google Page Speed Tester – Use It To Improve Your Site


Google Spot!





Ever since Google made it’s latest Panda (Content Farm) Update, all webmasters
must not only be worried about the actual text or content on a web page; but
also about how that page is designed and how that page performs. In other words,
the actual layout and design of your site has become more important if you want
higher rankings in Google.

Now Google has been telling us for a long time that how fast a page or site loads
will affect your rankings. Since Google’s goal is to offer its users a quality
experience, a slow loading page is just not the way to proceed and they will rank
it lower.

Page Speed is now something every webmaster must get right or fix if they have
a slow loading page.

I have been scrambling to fine-tune my main site since the recent Google Update.
My search traffic from Google dropped around 5% – 10%, which is something to be
concerned about and I am re-designing many of my pages to reflect the new changes.
I am dropping some low quality pages or rather pages which had little original
content on them. I am also making sure I ONLY add unique content to my site, with
the exception of YouTube videos, which I still add for variety and it also helps
to keep the visitor on my pages longer (another ranking factor which seems to
have increased in importance).

But I have mainly been concerned about the speed of my pages and trying to find
ways to lower the load times. Now Google has put out a Page Speed Tester which you
can use to see how Gooole ranks your page with regards to speed. They will give
you a number/score out of a hundred, but also tell you ways in which you can
improve your page speed.


Here is the Google link:

https://developers.google.com/speed/pagespeed/insights/

Images are usually a big problem when it comes to speed times. You need to keep
these low in size and also host them on your site or server. Sometimes this is
not possible if you’re into affiliate marketing since most companies like to do
“pixel tracking” which displays an invisible image on your site… but any image
on your page which is called/pulled up from an outside site will take time.

Leverage Browser Caching is one of the High Priority Factors which Google likes
to see with your images. From what I can gather you have to put some code/directions
in your .htaccess file which will tell the browsers to do this.

I did a lot of searching but found a solution which worked. To fix this issue I
used or put the following code in my .htaccess file on my site.


ExpiresActive on
ExpiresByType text/html “access 2 day”
ExpiresByType text/css “access 2 day”
ExpiresByType application/javascript “access 1 month”
ExpiresByType text/plain “access 1 month”
ExpiresByType image/jpeg “access 1 month”
ExpiresByType image/gif “access 1 month”
ExpiresByType image/png “access 1 month”
ExpiresByType application/pdf “access 1 month”
ExpiresByType application/x-shockwave-flash “access 1 month”
ExpiresDefault “access 2 days”

Usually takes a day for this code to work… at least this was the case with my
main site. Checking the URL the next day, Google doesn’t show this as a Priority
speed problem with my site.

Of course, there are other things Google tells you to change on your page in
order to fix any speed issues. Getting your pages as optimized as possible is
never a bad thing – especially when it comes to Google. And since this is all
“on-page optimization” it can be easily done by webmasters themselves.

I have long learned that the more you give Google what Google wants, the higher
your rankings will go. Fix these speed issues and this is one more ranking factor
you don’t have to worry about.



Here again is that Google Page Speed Tester:

https://developers.google.com/speed/pagespeed/insights/




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr


Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

Facebooktwittergoogle_pluspinterestlinkedin