BWMagic’s Internet Marketing Newsletter
Google, Linking Out And Avoiding Bad Neighborhoods
From my own observations, I get the general feeling that many webmasters
don’t realize how important a role links play in your online success.
Now, almost everyone knows getting quality one-way backlinks to your
site is vital to getting higher rankings, especially in Google.
But most don’t realize, the sites you LINK OUT to from your content
is just, if not more important, for increasing your rankings.
You must be extremely careful who you link out to on your site. Search
engines are simple robots which have been programmed to gather and rank
the content on the web. Obviously, if they’re ranking keyword content,
those programmed robots are going to group all related websites together
in order to supply the best answer to the web search user.
Linking out to popular, high-ranking PR sites is very important. Even
ranking out to your higher ranked competition can even be beneficial to
your site because it shows the search engines your site is in the whole
mix. Especially if you have an authority site, linking out to other
authority sites is only natural and is expected by the search engines.
Therefore, the more your site interacts with these other authority sites,
will help your rankings. Get involved and submit valuable content to
these sites with links flowing back to your content. You must interconnect
your site with the major players in your niche.
However, you must be careful not to link out to bad neighborhoods or
sites which are considered undesirable by the search engines. Don’t link
out to any content farms or what are perceived as content farms by the
search engines. These sites are considered a form of spam and will drag
down your rankings.
Also, linking out to sites which contains the big “no-no’s” such as drugs,
gambling and sites showing those naughty bits. Avoid linking out to those
kinds of sites at all costs.
Build Your Own Neighborhood
In recent years, one of the most frightening SEO tactics I have seen in
some of my most lucrative keyword niches, companies are building whole
“neighborhoods” of sites which they own and rank well for in the search
engines, especially Google. All these sites are keyword related and boost
each other up in the rankings so that a company would have not one, but
have 5 or 6 sites on the first page of Google for a lucrative keyword phrase.
This is probably the future of the web because the search engines will
have a hard time figuring who owns what? They just see a list of authority
sites all connected to one another… they don’t realize all these sites
are owned by the same company or individual. Don’t just build and promote
one site, build and promote 10 sites or more in your chosen niche.
Be Your Own Competition!
Don’t laugh, this SEO tactic is very effective and much more common
then many webmasters realize. A poor man’s version of this “Build Your
Own Neighborhood” is building a whole series of link wheels using free
blogs and sites like Blogger, Squidoo, WordPress, YouTube, Livejournal,
Ezinearticles, Twitter, Facebook… and so on.
Your goal is to build up your rankings by connecting all this theme-related
content together… this is one way the small webmaster can compete with the
large companies which are building/buying all those links and sites.
Of course, the search engines don’t like all this SEO manipulation and have
put in filters to try and block such tactics. But so far, it is an uphill
battle just tattling all these companies. And at the moment, these companies
are winning and cleaning up.
Regardless of your opinion on this matter, you must get your content out
on the web. These days that means tying everything together by using Twitter,
Youtube, Facebook, Blogger… and I like to believe the higher the quality
of your content, the higher it will rise in the search engines. The more
“real” social bookmarks your content gets, the higher it will rise. But
I am a hopeless romantic, real SEO is much more cynical and cut-throat.
Anyway, if you want to check out your site or sites you plan on linking
to – to see if they are “perceived” as a bad neighborhood – use this tool
Helping You Succeed Online Since 2002!
P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:
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