BWMagic’s Marketing Tools

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BWMagic’s Internet Marketing Newsletter


First Day of the Rest Of Your Life

My first day was around 8 or 9 years ago, when I started
my first website. And I haven’t looked back since, but getting
was the hardest part.

Just doing it.

I was full of doubts and I was very, very skeptic not only
about starting a site but also about the net, which was more
of a novelty back then. Today, I am just glad I made that first
start and never gave up.

Since that time I have created many sites and helped many
get started online, including family members. My brother now
several sites and is also starting to see those sales come in…

http://www.bluray-dvd-players.com

He is much more computer tech savvy than me and even has a
couple of years of training in the “IT” field. Both of us are
now helping our sister build her first site.

I won’t lie to you… starting a site and getting all the
linking and SEO right is a bit tricky. So too is picking a
niche market that’s lucrative but not too competitive is probably
the hardest part.

Been there, done that.

Actually, when all is said and done, the hardest part is just
getting started. Doing some marketing research, picking your
keywords, buying that domain and then creating your site and
webpages.

The key is to start small… plan on building a 4 or 5 page
site at first and then keep growing as you find out more about
your chosen subject.

I have said this a hundred times… all this web stuff is not
rocket science. It’s just a matter of finding a topic or subject
you really enjoy and creating a site about it.

It does help to have a flare for writing but now that videos
are taking over, even that is less important. You can just
talk and record videos on your subject.

But making that first start is always the hardest part. Once
you get over that hurdle, you will probably be like me, thanking
your lucky stars every day that you got involved with web marketing.

You won’t be alone, there are hundreds of thousands, perhaps
even millions who have done the same thing.

Sometimes it’s helpful to find out how some of these people
got started and where they ended up. Ken Evoy of SiteBuildIt
(one of my highest recommendation for newcomers) has created
a page giving examples of ordinary people who have started
web sites and web businesses.

Telling what they were doing before and after they started
their web sites. It makes for very compelling viewing, especially
if you’re seriously thinking about venturing down the same
road.

Anyway give it a look if you’re interested in starting the
First Day of the Rest of Your Life:

The First Day of the Rest of Your Life

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
Free Download: Free Desktop Calendar

……………………………………..


BWMagic’s Internet Marketing News

Are Google’s Listings Becoming Too Corporate?

Just as Eric Schmidt announces he will be stepping down as
the CEO of Google, (effective April 4th, he will be replaced
by Larry Page, who everyone knows is a co-founder of Google)
all the talk in search engine circles is about how much more
emphasis Google is placing on Local Results.

Often these local business listings are now displayed before
and above other more general organic results. In addition,
Google seems to be placing much more emphasis on Corporate
Brand name listings in recent months. While this move to big
brand names is nothing new, in combination with the increased
local listings, one has to wonder if Google has made a deliberate
move to favor corporate listings above all other organic results.

In theory, this is supposed to give the web searcher a better
surfing experience and Google has stated many, many times that
improving the searcher’s experience is paramount. But one has to
wonder if this overemphasis on corporate brands is giving the
searcher what they’re looking for in their search.

Everything works out perfectly if the searcher is looking for
the “Official Site” of a company, product or service. They get
what they’re looking for and come away happy. However, in many
cases, the searcher is looking for general information on a
product or service – they may be more interested in discovering
what others say about a certain product/service or company.

In other words, they may be looking for a general comparative
site with information and user reviews on that company. They are
more interested in finding out those opinions and views, rather
than viewing the corporate pitch or salesletter. Now they will
have to search through five or six listings in order to find
that comparative authority site they’re really looking for in
their search.

All this is fine, except for the fact that webmasters and
online marketers know, the closer to the number one spot,
the more quality targeted traffic you will receive from Google.
Being listed down just a few spaces can make a big difference
in the amount of traffic and sales you will receive.

Affiliate marketers, with their information and review sites,
are already feeling the pain of Google’s emphasis on this
corporate angle. One could even argue Google could be trying
to cut out these middlemen and deal directly with the companies
themselves. Integrity aside, there’s nothing stopping Google
from favoring and listing higher the top brand name companies
and corporations which buy all those Adwords Advertising.

And even this is a jump to judgement since only Google knows
who is buying all their advertising, besides Google can simply
block affiliate sites and marketers by lowering the quality
score on these types of sites. Cutting out the middleman
and featuring the main corporate site instead.

If indeed this is Google’s Strategy, there’s nothing wrong
with this emphasis on corporations, they can construct their
SERPS to reflect whatever they want. Google is a business and
businesses have to make money. And a publicly traded company
must keep their shareholders happy, first and foremost.

In the end, it is these businesses, big and small, which will
benefit the most from being listed first in Google’s results.
More power to them, but it is the small webmaster and the small
online marketer who will suffer the brunt of this shift.

Affiliate marketers will be especially hit with these recent
changes and many will not survive without this free organic
traffic from Google. The online Gold Rush is not exactly over,
it has just shifted more towards the actual business owner,
especially at the local level.

One also has to keep in mind, not all these changes are of
Google’s doing, many businesses and companies are just becoming
aware of the real monetary benefits of SEO and Keyword Positioning.
These companies are now increasing their online marketing budgets
and this increase can be reflected in higher rankings in the
search engines, especially Google.

Adjusting your marketing strategies to reflect this shift will
not be easy. Having an older domain and an authority site will
probably help ease the pain, but creating special partnerships
and relationships could go even further in establishing an
“official” site for a product or service.

Adjusting your targeted keywords to reflect the “reviews” and
“comparison” angle could be another good strategy, although the
amount of searches each month will be less then for broader terms.
Another angle is to target more long tail keywords but even this
is harder to do since Google introduced Instant Search, surfers
now get less of a chance to type in these lucrative long tail
keywords.

Over the next few years, we will probably see a rising increase
in the presence of major corporations and small companies in the
search engines, especially in the top positions. The glory days
of the smalltime online affiliate marketer may just be over and
it will get much harder and much more expensive to make a profit.
Those lucrative leads and sales from free organic traffic,
especially from Google, might even seem like a distant dream.

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
Free Download: free desktop calendar

……………………………………..


BWMagic’s Internet Marketing News

Let These Top 10 Internet Marketers Help You

No matter what subjects or skills we’re learning, it is extremely
important that we learn from the best. The same goes for webmastering
and online marketing, you must seek out the Top Marketers and study
their methods.

This simple strategy has given me all the knowledge I need and it
can also do the same for you.

It’s especially important if you’re new at this Internet Stuff and
still learning the ropes. Coming under the influence of some of these
top marketers will make your job or task much, much easier. It is
also a great fun way to learn all this stuff.

I was very fortunate in my early years online because I came into
contact with some great marketers who influenced me and what I
was trying to do. Their help and guidance can’t really be measured,
and I will always be grateful for their help.

So If you’re looking for some guidance with your website and/or your
marketing, whether online or off, I would highly recommend you check
out some of these marketers. One important tip – most of these marketers
have affiliate programs, instead of spending “x” amount of dollars on
information products, simply join their affiliate programs and you
will get a first-hand training from many of these masters.

For what it’s worth, here are my own top 10 Marketers who have
influenced me the most, especially when I was first learning
all this marketing stuff.

Top 10 Internet Marketers – Old School To New School

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Plannerhttp://bit.ly/hPnbUG
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F’r'e’e Download:

http://www.bizwaremagic.com/Free_Desktop_Calendar.htm

……………………………………..


BWMagic’s Internet Marketing News

5 Reasons Why You Should Use An AutoResponder

If I had to pick one marketing tool which makes working on the
web a reality for me, I would have to say it’s the autoresponder.

Truth be told, it is the heart/engine that drives all my websites and
all my marketing. Building a list of interested customers is the
key to making sales and for getting repeated targeted traffic
back to your site.

It’s just common sense, a visitor to your site only spends a
few minutes examining your content, but if they subscribe to
your newsletter or sign-up to receive follow-up emails from you,
then you can contact them again and again.

You can build numerous lists for all your sites, targeting each group
with different information that they need and want. You can have
hundreds, even thousands of interested prospects coming back to
your sites.

Now if you need more convincing how important autoresponders and
list building are to your online site and marketing… here are
5 Reasons To Use A Professional AutoResponder Service.

Please Note – If you’re just starting out and money is tight and
you simply can’t afford to pay for a professional service. Then do
what I did, I first started with a free autoresponder service
(www.freeautobot.com) and then when I could afford it I quickly
upgraded to a professional service simply because of the
reasons listed below…

5 Reasons To Use A Professional AutoResponder Service

If you have a website or if you’re running an online business, you will
already know the importance of building your own list of contacts and
customers. List building is a vital part of any business, online or off.
It can simply make or break your business, so it is very important you
use the proper procedures to gather your list of contacts.

With this in mind, many webmasters and business owners opt for a
professional autoresponder service rather than using an in-house
system. There are many reasons for choosing either option, but
going with a third party service has many advantages. So here are
5 good reasons why you should use a professional service.

1. Professionalism. These list building services, such as
aWeber and GetResponse, are leading specialists in their field and
supply a superior product. They know how to build lists, it is their
business. They have been doing it for years and follow all the proper
procedures so you don’t have to worry about breaking any spam laws.
Furthermore, they have the resources to handle any list building
projects, no matter how big. These services are also recognized by
everyone and have gained a good reputation with users.

2. Full Featured Services. These professional autoresponder
services have countless features which will help you build your lists
easily and quickly. Everything from pop-in forms to unlimited follow-up
emails, these services cover all the bases and will optimize your list
building to help you get the most contacts or subscribers possible.

3. Third Party Protection. Outsourcing your email sending and
follow-up to a third party service or site can help protect your site
from any spam complaints which can shut down your site. Besides following
“double opt-in” procedures, these services will also keep records of
subscribers who sign-up to your lists, including of course email addresses
but also sign-up times and IP addresses – just in case there should be
any trouble regarding these subscribers. Most services also make it
extremely easy to unsubscribe any contacts.

4. Automation And Scheduling. With these services you can easily
schedule your mailings to your contacts, this can be great for pre-loading
an autoresponder to gradually send your emails out over a period of time,
great for when you go on vacation or for planning long-term campaigns.
Automating all your list building should be your ultimate goal, set it
up once and forget about it.

5. Higher Click-Thru Rates. These professional list building
services will work with you to help improve both your sign-up numbers
and your click-thru rates of the emails you send to your contacts.
It must not be forgotten that these are professional services and
have years of experience which can be applied to your own contact
building so that you can reap the rewards of all this experience.
These services want you to succeed and will offer what assistance
you need in order for you to be a success – what more can you ask for?

For all of the above reasons, you should give a professional
autoresponder service some serious consideration when you start
building your lists. Going with the Pros may just be the right
option for you or your business and putting your list building
in the hands of professionals may just be a wise move for your
site or business.

Here’s the autoresponder I have used for years:

aWeber

If you need help with building your lists try here: list building.

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!