BWMagic’s Internet Marketing News
Old Web Marketing Tactics That Work!
Rehashed Marketing Tactics That Work!
Don’t know what it is about Thanksgiving but it always has me
reflecting on all this Internet stuff and why I do what I do.
Moreover, it really gets me thinking about what is the main key
to my success. My marketing tactics are very common, there are
thousands if not millions of webmasters, using the same tactics.
Doing the same things as I do… creating niche websites, article
marketing, video marketing, list building, blog marketing…
nothing new, just old online marketing tactics which have proven
to be effective and somewhat lucrative for me.
“But you’re only giving re-hashed info in your courses…”
That’s the most common statement I get from my subscribers, usually
as they leave my lists or online lessons. But you can only give what
works for you, the marketing techniques that bring in the revenue.
I believe most readers and webmasters expect that there is some
magic formula which produces all the traffic and sales. Some special
software or program which will do all the work for them so they
can be an overnight success without doing much, if any work.
Marketing hype is usually responsible for this belief. Webmasters
and marketers are constantly being bombarded with so many “Info Products”
which promise the world on a platter. In my experience, it just doesn’t
happen that way.
Sure, there are a lot of useful info products which will help you
and there are a lot of marketing software which will make your job
easier, but I don’t believe you can earn a steady income from the
web without constantly working at it. Day in, day out.
When someone leaves my lists or courses, I always check out their
sites. Now most of their sites are miles ahead of mine in design
and layout, in many cases their content is top-notch and much better
than mine. But when I look at their site’s traffic numbers I see
the major difference which makes my online sites and marketing much
different from theirs.
The blaring difference is this: the value of their keyword traffic.
How much is your keyword traffic worth in the search engines IF you
had to pay for it. In other words, how much would you have to pay for
your free organic traffic which you get from the search engines.
That’s the difference and the key to a successful web site (i.e. one
that earns money). Many times I see sites with only $10, $50… or a
couple hundred dollars worth of keyword traffic from the search engines.
My simple marketing tactic is to get that number up to $50,000 or more
for most of my sites. Some sites have gone up to $500k and one is even
up over a million. That’s what someone would have to pay each month if
they had to buy that traffic.
Other sites which I have, I have not worked (promoted and built up my
keyword values) mainly due to time restraints. There are just so many
hours in the day and I don’t want to hire employees or outsource anything.
Anyway, this is the difference and the key to online success. You have
to build up the value of your keyword traffic which you get free from
the search engines, and in my case this is mainly Google. Now we are
not talking about traffic in general, most traffic is totally worthless,
we are usually talking about quality high converting keyword traffic
which turn into sales or leads.
I pick my keywords very carefully and build sites to capture the traffic
coming from those keywords. Once you hit the first page of Google you will
start getting valuable traffic… then you have to steadily increase your
rankings up to the top and you will get more valuable free traffic.
Unlike many webmasters and marketers, this is my main objective and goal.
This is what I have to do if I want to keep making an income from the web.
And unlike those same webmasters, I start with the keywords first and build
from there… using article marketing, unique content placement, video
marketing and so on.
I believe it’s closely connecting my main objective with everything I do
online, which has made the difference. Even if you’re using the same rehashed
marketing techniques that everyone else are using, keeping your efforts firmly
focused on increasing your keyword traffic worth will make the difference
with your own marketing.
One of the best ways to get started in order to put this marketing tactic into
place is to closely check your site’s raw traffic logs. Find the keywords that
bring in the traffic which produces a sale or lead. Then start producing content
(articles, related webpages, videos, blog posts…) to help build up your
rankings for these keywords in the search engines.
Overtime, these simple marketing tactics will increase the value of your keyword
traffic and once you get that valuable keyword traffic flowing – it is very easy
to monetize it with affiliate programs, Adsense ads or finding other advertising
One useful tool I have found is the Seoquake Toolbar which you can place on your
Firefox Browser. When you visit a site it will display many SEO factors, including
the SEMrush value of the keyword traffic.
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