Monthly Archives: November 2010

Rehashed Online Marketing Tactics That Work!



BWMagic’s Internet Marketing News


Old Web Marketing Tactics That Work!




Rehashed Marketing Tactics That Work!


Don’t know what it is about Thanksgiving but it always has me
reflecting on all this Internet stuff and why I do what I do.
Moreover, it really gets me thinking about what is the main key
to my success. My marketing tactics are very common, there are
thousands if not millions of webmasters, using the same tactics.

Doing the same things as I do… creating niche websites, article
marketing, video marketing, list building, blog marketing…
nothing new, just old online marketing tactics which have proven
to be effective and somewhat lucrative for me.

“But you’re only giving re-hashed info in your courses…”

That’s the most common statement I get from my subscribers, usually
as they leave my lists or online lessons. But you can only give what
works for you, the marketing techniques that bring in the revenue.
I believe most readers and webmasters expect that there is some
magic formula which produces all the traffic and sales. Some special
software or program which will do all the work for them so they
can be an overnight success without doing much, if any work.

Marketing hype is usually responsible for this belief. Webmasters
and marketers are constantly being bombarded with so many “Info Products”
which promise the world on a platter. In my experience, it just doesn’t
happen that way.

Sure, there are a lot of useful info products which will help you
and there are a lot of marketing software which will make your job
easier, but I don’t believe you can earn a steady income from the
web without constantly working at it. Day in, day out.

When someone leaves my lists or courses, I always check out their
sites. Now most of their sites are miles ahead of mine in design
and layout, in many cases their content is top-notch and much better
than mine. But when I look at their site’s traffic numbers I see
the major difference which makes my online sites and marketing much
different from theirs.

The blaring difference is this: the value of their keyword traffic.

How much is your keyword traffic worth in the search engines IF you
had to pay for it. In other words, how much would you have to pay for
your free organic traffic which you get from the search engines.

That’s the difference and the key to a successful web site (i.e. one
that earns money). Many times I see sites with only $10, $50… or a
couple hundred dollars worth of keyword traffic from the search engines.
My simple marketing tactic is to get that number up to $50,000 or more
for most of my sites. Some sites have gone up to $500k and one is even
up over a million. That’s what someone would have to pay each month if
they had to buy that traffic.

Other sites which I have, I have not worked (promoted and built up my
keyword values) mainly due to time restraints. There are just so many
hours in the day and I don’t want to hire employees or outsource anything.

Anyway, this is the difference and the key to online success. You have
to build up the value of your keyword traffic which you get free from
the search engines, and in my case this is mainly Google. Now we are
not talking about traffic in general, most traffic is totally worthless,
we are usually talking about quality high converting keyword traffic
which turn into sales or leads.

I pick my keywords very carefully and build sites to capture the traffic
coming from those keywords. Once you hit the first page of Google you will
start getting valuable traffic… then you have to steadily increase your
rankings up to the top and you will get more valuable free traffic.

Unlike many webmasters and marketers, this is my main objective and goal.
This is what I have to do if I want to keep making an income from the web.
And unlike those same webmasters, I start with the keywords first and build
from there… using article marketing, unique content placement, video
marketing and so on.

I believe it’s closely connecting my main objective with everything I do
online, which has made the difference. Even if you’re using the same rehashed
marketing techniques that everyone else are using, keeping your efforts firmly
focused on increasing your keyword traffic worth will make the difference
with your own marketing.

One of the best ways to get started in order to put this marketing tactic into
place is to closely check your site’s raw traffic logs. Find the keywords that
bring in the traffic which produces a sale or lead. Then start producing content
(articles, related webpages, videos, blog posts…) to help build up your
rankings for these keywords in the search engines.

Overtime, these simple marketing tactics will increase the value of your keyword
traffic and once you get that valuable keyword traffic flowing – it is very easy
to monetize it with affiliate programs, Adsense ads or finding other advertising
sponsors.

One useful tool I have found is the Seoquake Toolbar which you can place on your
Firefox Browser. When you visit a site it will display many SEO factors, including
the SEMrush value of the keyword traffic.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com


P.S. If you’re looking for those great Black Friday/Cyber Monday Deals
try these two links: corporate business gifts and cheap laptops.

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Simple Marketing Tips For Black Friday & Cyber Monday



BWMagic’s Internet Marketing News





Some Simple Marketing Tips For Black Friday & Cyber Monday


just a short email this week since I am extremely busy gearing
up for Black Friday and Cyber Monday. Since I do a lot of targeting
to the “gift markets” especially corporate business gifts, I have
been updating my pages with the constant flow of offers/discounts
coming from the different companies which I promote.

Regardless of whether you’re promoting affiliate or your own
products… you should be taking advantage of next week and the
following weeks leading up to the Holiday Season. These have
always been my most profitable times, especially the days following
ThanksGiving.

Although I must sound like a broken record and I know not
everyone reading this is into online marketing, but targeting
the “gift markets” is still one of my most effective ways to earn
online revenue. Getting buyers when they are ready to buy is
the whole key.


Obviously, someone looking for a gift is ready to buy.


Now you can target different kinds of gifts: wedding gifts,
graduation gifts, christmas gifts, holiday gifts, birthday gifts…
any occasion where people give gifts to loved ones or colleagues.

If you’re selling your own products – try to find a way to
promote them in any one or all of these gift niche markets.
This can be an easy way to boost your sales.

Since I am into affiliate marketing, many if not all of the
companies I promote, have special holiday discounts and deals.
Combining these holiday discounts with the gift market has
been a winning formula for me.

It has proven very effective since promoting holiday gifts with
special discounts will increase your sales. People are in the mood
to buy a gift but in these harsh economic times, they also want
a bargain and a way to save money. Just give them what they’re
looking for on your web pages.

While I promote products mostly through the big affiliate networks
such as Commission Junction, LinkShare and Shareasale… another very
good one for me has been Amazon.

Now, I find Amazon commission rates to be rather low compared to what
you can get through CJ and the other networks. However, there is a catch,
and it’s rather significant. Over the years, I have found that featured
Amazon products on my sites have a much higher conversion rate than
anything else that I have tried.


That is, you will get less for selling Amazon products but you will
sell more of them.



One of the major reasons I believe why this is the case has to do
with trust. Online buyers have come to trust Amazon. They know
they will get fast service and they will have few problems if
they want to return an item. This reputation or trust has been
built up over the years and can prove very beneficial to your
online marketing.

Another reason Amazon products convert very well are the low prices
offered. Prudent shoppers know where they can get a good deal and Amazon
is one of those recognized places that’s in the back of everyone’s mind.

Furthermore, another reason why I believe Amazon products sell so well
has to do with the very convenient way product ads can be placed on
your site… an image is given and the buyer just has to place the
cursor over this image and more information pops up – usually the price
appears, along with consumer ratings. Very effective.

Regardless of whether you’re heavily into affiliate marketing or just
want to earn some extra cash from your site or blog, I would strongly
recommend trying some closely related Amazon products. Tying in these
products with the upcoming Holiday Season gift market could prove very
effective for you – I know it works for me and my sites.

If you still have trouble finding buyers or visitors to your site
who are in the right “mind-set” to buy, I would suggest you use this
handy tool from MicroSoft which tells you the commercial intention
of your keywords.




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

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Has Google Gone Too Far With Instant Previews?



BWMagic’s Internet Marketing News


Has Google Gone Too Far With Instant Previews?




Google Spot!






Has Google Gone Too Far With Instant Previews?


If you’re a regular reader of this small newsletter, you will know
I keep my eyes peeled to what Google is doing. I do this mainly because
Google sends me the best quality traffic and Google accounts for 60%
to 80% of the traffic on most of my sites. And since I am heavily into
affiliate marketing and keyword targeting in free organic search,
anything affecting those searches directly affects my bottom line.

Now, I don’t want to sound like I am complaining, but this has been
the most disruptive year for online marketing in a long, long time.

This all comes back to the massive changes Google has made over the
last six months or so. Starting first with Google Caffeine which really
affected which keywords were ranking, then we had Google Instant Search
which affected HOW your keyword results were displayed. Instant Search
has and is playing havoc with “long-tail keyword” phrases because
searchers don’t get a chance to get to those lucrative keywords since
they are constantly being bombarded with instant results.



Just a few days ago, Google introduced Instant Previews.


Already, warning bells are ringing in my head, now don’t get me wrong –
there’s nothing wrong with these Instant Previews. Actually for the average
searcher this is a great innovation. And I believe it will prove very popular
with Google users.

However, from a webmaster and marketing perspective, these new previews could
potentially prove very troublesome. Why? Because if Google users find the
information on the SERPs or Google’s landing results pages – THEY WILL HAVE
NO NEED TO CLICK YOUR LINK
.

If searchers find the information they need on these results landing pages,
they won’t click through to your site. Your site loses a visitor. What really
bothers me is how large these previews are. Thankfully, the small print can’t
be read but they do take up a lot of your browser’s space.




Google Instant Previews







































Click Here to check out – http://www.google.com/landing/instantpreviews

It’s just one more marketing hurdle, webmasters and marketers have to jump
through in order to get that quality traffic from Google. This could prove
very pragmatic for everyone, especially the small online marketer who now
has to not only compete with other webmasters’ listings/previews in order
to get the click, but they may just have to compete with Google itself.

What are you talking about? Google, how will I have to compete with Google?

Maybe I am jumping to some big conclusions here, but I have been following
Google religiously since they began, and recent changes within Google has me
very worried. With all these new changes, Google is keeping the searcher/visitor
on their Results Pages for as long as they can. If they keep these searchers
on the Google site, it greatly increases the chance that they will eventually
click an ad.

If you were a search engine like Google, it is in your own best interest to
decrease the importance of organic search and increase the emphasis on your
paid links. You have to do everything in your power to increase the chances
that those ad links are clicked. One obvious way is to increase the time spent
on your site.

Sound silly, not really.

If you look on Alexa, Google’s “Time Spent On Site” has increased from around
7 minutes in 2009 to around 14 minutes in 2010. That’s nearly a 100% increase,
double the time and double your chances of getting those ads clicked. No wonder
Google workers got that 10% raise, they really deserved it.




Alexa Google Facebook Comparison































Now, as I said before, there is nothing really wrong with this, Google visitors
don’t pay for those ads and if they can get a better search result by staying on
Google longer, they will still find what they’re looking for and come away happy.

However, if you’re a webmaster or marketer, you’re now competing with Google
for that searcher’s attention. And all the recent changes within Google has made
your job of getting that click through to your site much more difficult. You have
to compete with all the limitless resources of Google and everything they can
throw the searcher’s way.

So what can the small webmaster or marketer do to increase their chances of
getting those clicks. Well, I believe your site’s design and layout/look will
play a more IMPORTANT role in getting those all important clicks. Here’s what
I think will happen:

1. You really have to capture the searcher’s attention in those Instant Previews
so your graphics may become much more vital. So add a few eye-popping graphics
next to your important information.

2. Headlines will become more important. Place some great headlines in these
previews to grab the searcher’s attention, nothing works like a good bold
headline which can be read in Google’s Preview.

3. Bullet summaries or placing your important information in a nice summary
format could draw the searcher’s attention to your site. But webmasters can’t
give away all the information because the searcher will have no need to click
through to your site.

4. Take a multi-layered approach to your Google marketing. Just don’t aim for
free organic search (which I believe is becoming a dead duck for extremely
lucrative keywords, especially within Google) but try video listings, news listings,
image listings… to get those all-important clicks from Google.

5. Lastly, no one wants to hear this, but paid listings with Google Adwords
may soon be your only option to get on the first page of Google. As major
companies pour unlimited resources into SEO and Keyword Link Buying, organic
search is not really free or available to everyone anymore. In the not so
future, paid listings may be the only way to get that Google click.

On a brighter note, these Instant Previews may also decrease the importance
of your rankings on the first page. Getting the top or number one ranking will
not be so important, if searchers spend more time checking out ALL of the top 10
listings on the page. A nice preview could help you get the click, regardless
of position.

Of course, how all these recent changes within Google plays out, makes all
this online marketing stuff very interesting. Will searchers even use Google’s
Instant search and these previews? Or will they be turned off by all these
improvements? More importantly, has Google just become every webmaster’s
and marketer’s most daunting competitor? Enquiring marketing minds want to know!




Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:

http://goo.gl/0CBr

Did you find the above information helpful? If so, why not
help spread the word – recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!

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