BWMagic’s Marketing Tools

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BWMagic’s Internet Marketing News

List Building – Is It Still Relevant On Today’s Web?

Years ago, when I first started in online marketing, all the rage was
something called “list building”. I immediately jumped on this subject
and started gathering every list building technique one could possibly
imagine. It very quickly became one of my most favorite areas of Internet
marketing to explore; so much so, that when I reached my first goal of
getting 1000 subscribers, I was so pleased with myself, I even wrote an
ebook on list building.

But that was then, this is now.

Since that time, online marketing and even the web itself, has changed
tremendously. And we are not talking about small changes or minor
adjustments here – the web has fundamentally changed from the core up.
People simply use the web in a different way than they used it 10 years ago.
It has become so much more of a user-friendly place, so much so, that
marketing on this friendlier web has become a whole new ballgame.

The question remains: is list building still relevant on today’s web?

The answer is still a solid “YES”, but the “WAY” lists are built have
almost changed completely. Not too long ago, traditional list building
meant you slapped some sign-ups forms (provided by your webhost or an
autoresponder service) onto your web pages and you were in business.
Subscribers who signed up to your list or newsletter, would receive
follow-up emails from you or your site.

Anyone could do it since it was so straightforward and so simple,
almost to the point of being idiot-proof. However, the underlying
key to building a successful list was gaining loyalty and forming a
lasting relationship with your subscriber. Successful online marketers
and list builders will tell you, this was really the hardest part.
Communicating effectively with your subscribers over a long period of
time is extremely difficult to do and does require gaining some skills,
especially in the copy writing area.

So what has changed the list building process?

In a couple of words, three to be precise: social networking sites.
These social networking programs and sites have completely changed how
lists are built on the web. Actually, these social network sites such
as FaceBook, MySpace, Twitter, YouTube… have made list building as
easy as taking your next breath. List building is integrated into these
programs so seamlessly, many users are unaware they are actually building
a list.

Simply by using these social networking sites any webmaster or marketer
can build a list of contacts or subscribers. Call them friends, fans or
followers – they are your subscribers and you can easily reach them with
your next posting, tweet or video. There are countless teenagers on many
of these social networks who have subscribers that number in the 100’s of
thousands, even in the millions. And the rate at which they build their
list of subscribers, would put many a seasoned marketer to shame.

There are several reasons why this new way of list building is much more
effective than traditional list building methods. First, building your
list of contacts is fully integrated into these network programs, often
it is the main goal or purpose of the program. Seeing how many followers
you can get on Twitter has become a world-wide sport – just go ask Ashton Kutcher!

However, from a marketing perspective, using these programs elimenates
one of the major drawbacks of marketing on the web – spam. Actually,
contacting your list by email is becoming troublesome, even with double
opt-in, many of your emails never get through to your legit subscribers
because they are blocked by spam-filters and Internet service providers.
Using these social programs is a way of contacting your subscribers without
the whole issue of spam being considered at all.

Perhaps, an even more important reason to use these social media sites to
build your list, has to do with the tricky problem of establishing relationships
with your subscribers. These sites make it much more easier to build that
long-lasting relationship with your contacts. In the case of YouTube, it can
simply mean making a video and talking directly to your subscribers.
Communication is direct and immediate. In most cases, there’s no need to
acquire additional skills or techniques. Besides, in most of these social
network sites, the communication is often more effective because it’s just
not one-way, your subscribers can easily communicate back with you.

Same goes for Twitter, which has become the list building tool of choice
for many webmasters and online marketers. Twitter is an excellent medium
for building your list. It can be used effectively to get your message out
to thousands of like-minded followers and have that message spread rapidly
around the web. Marketers are now taking advantage of such a system to market
online, but be aware abusing this program will get you banned especially if
you just use it to send spam. Like any type of marketing on the web, you
shouldn’t have any problems if you keep all your communications/interactions
real and human.

Another element of these programs which can’t be denied, they are all free.
Anyone can use these social network sites to quickly build their list or lists
without having to worry about paying for it. Actually, in the case of YouTube,
you can become a partner and earn revenue from Google Adsense while building
your list.

There’s also no denying these social network sites have changed not only list
building, but how we use the web. These programs have a “pooling” effect on
all web activity, gathering like-minded individuals into or around certain
“pools” on the Internet. These concentrated pools of people can be formed
around a certain topic or even around a certain person. These are excellent
areas in which to carry out your list-building activities and your online
marketing efforts since they provide very targeted prospects. Ones you can
easily contact and communicate with by using these social networking sites.

While the old traditional email list should not be forgotten, list building,
as we know it, has been changed forever by the introduction of these social
networking programs. And as these network sites become more and more popular,
they will play an even greater role in all your list building efforts. A role
that can’t be ignored or dismissed, especially if you want your list building
to be truly effective.

….

Here are four essential social networking programs you should be using to help
build your list:

FaceBook




Twitter




YouTube




Google Buzz

If you need more help with building your list – try this link:

List Building

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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BWMagic’s Internet Marketing News

What is Google Buzz & Should You Use It?

“Start conversations about the things you find interesting.
Share updates, photos, videos and more with your friends.”

Sound familiar?

Well it should be buzzing in your ears, because Google’s latest
venture into social media, is basically doing what
the other social/network/media sites like FaceBook, MySpace,
Twitter, Flickr… are already doing.

Buzz works closely with Google’s Gmail and has 5 key elements:

1. Auto Following
2. Rich, Fast Sharing experience
3. Support for public and private sharing
4. In-box integration
5. Just the good stuff

http://www.google.com/buzz/titushoskins

Why is Google barging in on all those popular social networking sites?

One word – traffic.

Google knows there’s more traffic on these sites than anywhere else
on the web, including its own popular search engine. It wants a
piece of the action, it wants a piece of this traffic… more
importantly Google is probably betting it can completely control
the mobile computing market where the big bucks are.

Gaining total control is not out of the question once you consider
its search engine or Google.com (which Google says) is the most
popular home page for mobile devices and then you have to factor
in Google Android, Gmail, Google Voice, Google Wave, Nextus One
Phone and now Buzz – Google is obviously making a play for complete control
of not only mobile computing, but how someone uses the web – from start
to finish.

More specificly, they want total control of what those surfers/shoppers
do on their PCs, as well as mobile devices.

Actually, Google is probably planning for control of the whole Internet,
and not just the Internet itself – but also how it is delivered. Google has
made it known it wants a faster Internet and recently announced it’s planning
an experimental broadband system that’s 100 time faster than what we have
now. They want to test this out in a few communities first and see if they
can jump-start a movement towards a much faster 1-gigabit-per-second
Internet.

Google High Speed Internet

Historians will no doubt point to Rome, it was the building of their Aqueduct
system which truly made Rome a supreme power. Likewise, Google must
build a bigger Aqueduct if it truly wants to control the world’s information.

Now, with Buzz, Google is showing it can and will take on all competitors
for this control of the web’s traffic. Afterall, delivering quality traffic
is Google’s bread and butter, they will/should do everything they can to
control as much of the web’s traffic as they possibly can.

Nothing wrong with that, but will web users actually use Google Buzz?

Many will, many won’t, mainly because many people don’t like the way
Google collects data on its users. Privacy issues have already risen
regarding Buzz and your email addresses within Gmail, Google has fixed
this problem, but accusations of “Big Brother” follows Google like a
second skin.

But one thing you can be sure of, online marketers and webmasters will
certainly use Buzz. Getting your site, products and online interests
totally connected to anything involved with Google is a major plus.

Google will, no doubt, be spidering and indexing all this Buzz content,
and no savvy webmaster or marketer wants to miss out on this free traffic.
Buzz is another way to promote your links and sites, it can’t be ignored,
especially a program coming from Google.

Just like your Google Profile, Buzz is another opportunity to get your
web content connected and indexed in Google.

Most importantly, Buzz will, no doubt, be another form of “democratic voting”
which is at the heart of Google’s ranking algorithm. Actual users will point
out the good stuff and create buzz around it. That’s why the number of followers,
the number of bookmarks, the number of comments… any content/webpage has
will largely determine its ranking in the search engines.

So any webmaster or marketer should use Buzz to get that slight advantage
within Google. All those ranking factors do add up and if you want that first
page listing in Google’s all important index, using Google Buzz is a “no-brainer!”

http://www.google.com/buzz/titushoskins

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com

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BWMagic’s Internet Marketing News

7 Tips To Be A Successful Online Marketer

There’s no life like it – be your own boss, set your own hours, work at home
or anywhere in the world where you have Internet access. What more could you
ask for? Sounds too good to be true, doesn’t it? But there are countless
individuals doing exactly that, making a good living being an online marketer.

And I am one of those lucky individuals!

I have been a full-time online marketer for around 5 years now, and I run 9 or 10
sites on the wwww – wonderful world wide web. I make a very respectable living
and I enjoy every minute of it. But if you’re under the impression that all
you have to do is to slap some content together and place it on a web site and
watch the money roll in; then you are sadly mistaken. Don’t get the wrong impression,
you can become a successful online marketer, but it will take a lot of time and
work on your part. It just doesn’t happen overnight, at least, this has been
my experience and we can only write about our own experiences and views.

Sometimes, it’s helpful to get pointers from someone who is actually doing what
we want to do. So below I have put together 7 Tips for becoming a successful
online marketer.

1. Knowledge Up

The whole concept of online marketing may seem quite simple, just place some
content or product onto a website and you’re in business. The reality is quite
different. It may take you years to learn all the complex techniques and tactics
to compete in the online marketplace, which is becoming more and more competitive
as more companies and individuals discover its great potential. Sure we have all
heard stories of people who come up with a great idea and make an online fortune
very quickly. People also win the lotteries… but if you want to become a
successful online marketer you first have to learn your trade.

You have to acquire all the knowledge you can on Internet Marketing. Read articles
and ebooks, take online e-courses, study and examine successful websites and/or
marketers… there is a wealth of marketing information on the web. Just find it
and use it. When I was first learning all the ropes, I made tons of mistakes but
I was fortunate enough to come into contact with some successful online marketers
who were actually doing what I wanted to do. People like Marlon Sanders, Ken Evoy,
Corey Rudl, Neil Shearing, Brad Callens… I quickly became acquainted with these
individuals and learned everything I could from them.

This was not out of the ordinary or hard to accomplish, since all these marketers
have comprehensive affiliate training programs to show even the most novice webmaster
or marketer the ropes, most of these programs are free because these marketers want
to teach you how to sell their products. This is a very simple way to get a quick
education on how to market online. I personally liked the numerous free ebooks
offered thru Ken Evoy’s SiteSell program… many of these will drive you bonkers,
especially if you’re new at this game, but only because they are so comprehensive
and thorough – the information can be a little overwhelming to say the least.
But if you can work you way through some of SiteSell’s free marketing manuals
and ebooks, you will get the basic knowledge to further your goal of becoming
an online marketer.

2. Find Your Niche Market or Subject

Unless you already have a product or business you wish to market online, then
your first task will be finding a good niche market or subject which you can
explore and exploit on the web. Best advice, find something that you already
have a strong interest in such as a favorite hobby or past-time, an area where
you already have special training or something you always wanted to study and
examine. This niche market or subject will take up countless hours of your time
so you have to really pick something you like doing. The major point here, if you’re
doing something you like, it won’t seem like work.

For my first site I picked Internet Marketing because it was an area of the web
that truly fascinated me and it has kept me fascinated for over 10 years and counting.
Mainly because the web and online marketing is constantly changing, this stuff never
gets old. No matter which subject area you choose, you must check out the commercial
viability of your topic.

In other words, if you want to be successful, there must be enough commercial
interest in your market or subject. There must be enough people searching for
your product each month so that it’s viable. Use a program like WorkTracker or
Google Adwords Keyword Tool to find the number of searches made each month for
a keyword. Keywords are words or phrases web users type into search engines to
find what they’re looking for on the web. You must have plenty of good serchable
keywords relating to your subject in order for it to be workable.

Another Keyword tool I like using is Microsoft’s Detecting Online Commercial Intention,
which tells you the probability a certain keyword or site will have enough commercial
potential customers who will purchase a product or service.

3. Google Up!

Google is the most important player on the web. While you shouldn’t ignore the
other search engines, I would suggest you learn everything you can about how
Google both indexes and ranks pages on the web. Getting a number one or even
a top 5 listing for your chosen keywords in Google, can make or break your online
business. Google simply sends/controls the majority of the quality search traffic
on the web, get those top rankings in Google and you will succeed.

Now Google gives webmasters many valuable webmaster tools and devotes a whole
section to help webmasters with their sites. One valuable resource which is
loaded with helpful information is Google Webmaster Tools . Use it! Also,
if you’re just starting out, another good resource is Google’s
Google Search Engine Optimization Starter Guide, which is a handy pdf file
you can download.

Always, keep in mind, Google is only like any other company supplying a
product and in this case the product is their SERPs (Search Engine Return Pages),
so the higher the quality of your content and pages – the higher your rankings
in Google will be. Of course, seasoned webmasters know quality one-way backlinks
is one of the most important keys to getting high rankings in Google. But it all
comes back to quality, if you have quality content, people will bookmark it in
all the social media sites, and related webmasters will link to your quality content.
This does really happen, so creating high quality content should be your first
and most important SEO strategy.

4. Building Your Site

Regardless of what kind of site you’re building, you must follow some very simple
SEO rules. Make sure your site’s structure can be easily navigated by both your
visitors and the search engines. Try to keep your site’s hierarchy simple, with
all your pages reachable from the home page. Most webmasters only use three levels
- homepage, topics and sub-topics – with all pages linking back to your homepage
and no more than 3 clicks away from it. It is also a good idea to have a sitemap
link on each page so that you don’t leave your visitors stranded. Check with
Google’s Starter Guide for more information on how to create a proper lay-out.

Personally, as an online marketer I seek out the top searched for keywords in my niche,
and create pages around that keyword or keyword phrase. This ensures you’re getting
targeted visitors/customers to your pages. You can have hundreds of these keyworded
pages on your site and connect all these pages together in a thematic arrangement
so that the search engines can easily find and rank them.

As for choosing a domain name, I also try to get my main targeted keyword in the
domain. This helps tremendously with your search engine rankings because every
backlink will have your main keyword in the URL. This will tell the search engines
exactly what your site is about. Again, if you’re brand new at this, I would suggest
you use a program like WordPress, which is free blogging software you can use to
create a blog site. Or try Brad Callens BlinkWeb a free site creator.
Another option, is to purchase or buy a SiteBuildIt hosting package
from SiteSell, but this is more than just hosting, it’s a complete online
marketing system you can use. It will take you step-by-step through the whole
creation and marketing of your site or business on the web.

5. Promoting Your Site

This is probably the hardest part of online marketing, but it is something which
is essential to its success. Too many webmasters/marketers build a fantastic site
and then sit around and wait for the visitors/customers to pour in. Sad fact is,
unless you actually get out there and promote your site you will get very little,
if any traffic. Of course, there are exceptions, some sites instantly attract
visitors and acquire countless backlinks just by word of mouth, but for the most
part this simply doesn’t happen.

You have to actively promote your site and URL. One method that I use is article
marketing – writing simple helpful articles and distributing them all over the web.
articles have keyworded links back to your site. Simple and effective way to get
your site out there. Another free way to promote your site is to tie it in with
all the social media and bookmarking sites, so use Twitter, Facebook, MySpace,
YouTube… to promote your site. Videos also have become very effective recently
and you should be taking advantage of their great potential. So is using a simple
social bookmark program like the Addthis Button, which lets your visitors bookmark
and build your backlinks for you.

Google seems to be paying special attention to how many social bookmarks/links your
site is receiving. It is a simple form of voting for the quality of your content
if actual web users see it and bookmark/recommend it to their friends. The more
Tweets, Diggs… your content gets, the higher it will rank in the search engines,
besides all those links bring in targeted traffic, which is what you want.

6. Monetizing Your Site

There are countless way to monetize or make money from your website once you
have a steady flow of traffic coming to your site. We are not talking about
tons of traffic here, a site getting just 100 or 200 visitors a day can prove
very profitable. Personally, I like choosing affiliate programs which give a
residual or have a re-occurring element to their payments. Make one sale and
get paid for years to come, I am still receiving monthly payments from sales
I made 5 years ago. So if you decide to place affiliate links on your pages,
try to go with a company or program which gives you residual income for the
life of the referred customer.

I also like promoting high-end affiliate products simply because the commissions
are obviously higher. Why sell a $20 item, when you can sell a $2000 one? Of course,
there are countless strategies to marketing online, if you sell 100’s of that $20 item,
you still end up in the same place. As for finding affiliate products to promote I
like using the major affiliate networks like Commission Junction, LinkShare,Shareasale ,
ClickBank, Affiliate Window… these networks are totally professional, do all your
tracking and give you valuable information on how to market online.

Another very simple way to monetize your pages is to use Google Adsense, now the
payments won’t be as high as with promoting affiliate products but using Adsense
is a simple and quick way to monetize all your pages. I also find Adsense very
consistent and totally reliable, besides getting that check from Google each month,
always puts a smile on my face.

7. Track Everything That Moves

Another major key to online marketing success is having extensive tracking in place.
You must track where your visitors are coming from and what keywords they’re using
to find your site. And what they do once they hit your site. I like using Google Analytics
for tracking all my content but I don’t just depend on Analytics, I also use all hosting
stats such as Awstats, Webalizer… I also regularly check my site’s traffic logs and
daily visitors.

All this tracking tells me what’s working and more importantly, what’s not working.
Check your bounce rate and the amount of time people spend on your site as these are
more than likely ranking factors. Also check how fast your site loads, Google is said
to be making this another ranking factor which they use to rank your pages.

Carefully reading of your site’s stats and logs will show you which keywords are
profitable and making you money. Then you have to simply fine-tune your marketing
to target those lucrative keywords or phrases. Keep building your rankings for those
keywords over a period of time and you will be successful.

Bonus Step: Persistence Brings Home The Bacon

I couldn’t finish this article without mentioning another key element to succeeding
on the web – persistence. Maybe it’s just me, but it took me around three years before
any of my sites became really profitable. Now most marketers and webmasters become
profitable in much shorter periods, but I still believe it takes time to build a solid
online business. It takes time to build up your customer base, it takes time to build
up your rankings in all the search engines.

Guess, what I am saying is this: if you expect overnight success, you’re setting yourself
up for disappointment. But if you take a long-term strategy and build your site and marketing
up over a matter of months, more likely years, then you have a much better chance of becoming
successful. Mainly because, you’re not just building a site, you’re building an online business
that will take some time to become established and it may even take more time to become prosperous.
Be persistent and you will succeed.time to become prosperous. Be persistent and you will succeed.

….

SBI Vanentine Special

Ken Evoy’s SBI (Site Build It) is holding their regular Valentine’s
Special. Buy a subscription to this popular and comprehensive web site
building system and for $100 more you get another site which you
can give away to a friend or someone special. Sort of a Valentine’s
Gift!

You can find the full details here:

SBI’s Valentine’s Special

Helping You Succeed Online Since 2002!


Kind Regards,
Titus

http://www.bizwaremagic.com

……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F’r'e’e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
……………………………………..

BWMagic’s Internet Marketing News

Google’s Search Engine Optimization Starter Guide

We’re going back to the basics of search engine optimization in this
week’s newsletter. Mainly optimization in Google but many of the same
tactics apply to the other search engines as well.

Lately, Google has been giving out tons of information on how to
optimize your site for its search engine. Actually, Google has been
doing this for a long time with its “Google Webmaster Tools” section
where you can find very helpful information on creating your site.

Also, Google has provided plenty of helpful tips and info thru one
of their most widely known spokespersons: Matt Cutts. If you’re
really want to get a “leg-up” on Google you should follow his
blog and/or follow him on his Twitter account. Just Google to
find them!

Of course, for obvious reasons, Google will never give you the
“full monty” on just how they rank their index and your site, but
I have found following the general advice given by Google and Matt
Cutts is very helpful and can improve your rankings, especially
if you’re making some big mistake that you don’t know about.

If you’re completely new at building or optimizing websites, I
would suggest you download Google’s own PDF Starter Guide and
you can find the download link here:

Google Search Engine Optimization Starter Guide

It has the basic steps you should take in order to optimize your
site for the search engines. Just basic stuff you should know and
apply.

What I found good about this simple guide, it gives you links so
that you can further investigate and learn more about tricky issues
should as Duplicate Content and other issues that many webmasters
find hard to understand.

Of course, you should also be checking out Google Webmaster Tools
which is very comprehensive and detailed. Actually, if you’re really
new at this webmaster stuff, I would suggest you try these sites which
further explains how to use Google’s Webmaster Tools

6 Tips For Google Webmaster Tools

and

Google Webmaster Tools – A Comprehensive Guide.

Getting a quick start on what Google expects to find when they crawl
and index your site is something every webmaster should know. Using
the above links should help you with this discovery.

….

SBI Valentine Special

Ken Evoy’s SBI (Site Build It) is holding their regular Valentine’s
Special. Buy a subscription to this popular and comprehensive web site
building system and for $100 more, you get another site which you
can give away to a friend or someone special. Sort of a Valentine’s
Gift!

You can find the full details here:

SBI’s Valentine’s Special

Helping You Succeed Online Since 2002!

Kind Regards,
Titus

http://www.bizwaremagic.com