Increase Site Quality & Rankings With This Broken Link Checker
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BWMagic’s Internet Marketing News
Increase Site Quality & Rankings With Free Xenu Link Sleuth
Will Page Quality Replace PageRank or Other Ranking Factors?
Many SEO experts and professional webmasters believe “Site Quality”
will play an even greater role in how Google ranks web pages. One
of the reasons for this belief is all the “noise” coming from Google
about Site Speed, Broken Links, Proper Coding and so on.
Actually, you don’t need to be an SEO expert to figure out that
the quality of your site and web pages are extremely important to
how well they are ranked. Search engines like Google, are only offering
up a product like any other company – in this case their product is
their SERPs or listings/links given to a search query.
These listings or links have to go to quality pages which the surfer
will use and find beneficial. If Google sends a searcher to a page
that has broken links – either internal and/or external – more than likely
that visitor will come away with a poor experience. This reflects badly
on everyone including the search engines.
Lately, Google has been making a lot of changes to its search engine,
especially with Google Caffeine which is a major overhaul of its whole
ranking system. Of course, when it comes to how Google actually ranks
pages it is very difficult to figure out the exact rules, but Page Quality
is definitely in there.
This can be measured in so many ways – Time spent on site, bounce rate,
proper coding, meta tags, content quality, keyword density… and of course
- broken links.
Broken links on any web page will lower the visitor’s experience and
produce frustration. It will bring down the quality of your web page.
Simple Solution —– Fix All Broken Links
Now if you have a small site (10-50 pages) this is very easy to do
and fix. Yesterday, using the Xenu tool mentioned here, I fixed some
broken links on 3 or 4 of my smaller sites.
