Google Caffeine – Are You Ready For It?


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Update to the Post Below:

The Google Caffeine Sandbox URL has now been taken down by Google.
While Caffeine has not been rolled out (as of yet) it will be live in at
least one data center before it’s fully implemented – according to Matt Cutts
in an interview given here:
http://www.webpronews.com/topnews/2009/11/10/

We have assurances that Caffeine won’t be fully introduced until after
the holidays – if we can take Google at its word.
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We were first told about Google Caffeine last summer and
it caused a big stir. Well, at least among webmasters
and search engine marketers, the general public couldn’t
care less!

However, if you’re a webmaster or doing any type of
promotion/marketing on the web you better become
familiar with Google Caffeine. It’s in your best
interests to find out all you can about it because
it may affect your site’s rankings and traffic.


What is Google Caffeine?


It is the codename given the Google’s next-generation
search infrastructure which is supposedly going to replace
Google’s current index system. In other words, this is
Google’s updating or modernizing of how it indexes pages
on the web. It is supposed to be much faster, more accurate
and more relevant than the current Google.


Why should you care about Google Caffeine?


If you’re a webmaster or marketer Google Caffeine will
affect your site’s rankings once it comes on stream.
That is, your current keyword rankings which you now have
in Google may not be the same in the new improved Google
Caffeine.


Is there a way to check my keyword rankings in the new
Google Caffeine?


Perhaps, all indications are that using the developer preview at

http://www2.sandbox.google.com

will give you some indication of what your Google Caffeine
rankings will look like. This URL is backed up by Matts Cutts
(main Google spokesperson) on his blog. And checking your site
and keywords rankings thru this sandbox is probably a good idea.

However, word of caution, Google NEVER lays all of its cards on
the table – nor should it, especially when you’re running a
multi-trillion dollar company who’s life-blood is online search.
It must protect the integrity of its main asset which is
its index.

Actually, I am just hoping this Google Caffeine or parts of it
is not already live… because I did a lot of checking with the
URL above and my sites go up with the new index. Presently, I
am not seeing much movement in my rankings. A few have gone down
and a few have gone up – just the general normal swing that I see
from week to week in Google.

Will Google launch Caffeine during the vital Holiday Season???
In the past, a few major Updates have come just before Christmas.

When Google Caffeine actually hits is anyone’s guess, but
it’s probably coming soon, if not already implemented in some
stages. The more important question for you and your site – will
it be a mild seasonal storm or full-blown Category Five Hurricane?


Here’s how you can do a simple check:

1. Open up two browsers or windows on your computer:

http://www.google.com

and

http://www2.sandbox.google.com

2. Compare & Check how many links you get when you place
these into both Google search engines:

links:www.yoursitename.com
link:www.yoursitename.com

links:http://www.yoursitename.com
link:http://www.yoursitename.com

3. Now, do the same for your major keywords and compare
the results.


I hope both your site and keywords still hold-up in Google’s
new search engine.

If you want to find out more about Google Caffeine – there’s
a very good article in Site-Reference you can read for
more information on this topic.

http://bit.ly/20NUHK

………..


Titus
www.bizwaremagic.com

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