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o Does Google PageRank Count Anymore?
This week I would like to give you some news about Google PageRank
and my opinions on it. PageRank won’t go away and it is a much
discussed issue if you’re a webmaster and have a site.
That little green bar gives Google’s ranking of all the web pages
on the web – including yours. PR10 is the highest, PR0 is the lowest.
PageRank doesn’t mean much in SEO turns anymore – your page can
have a low PR ranking but still come up first in Google’s index.
Many times above pages that have a much higher PR ranking than
However, I take a much broader view of PageRank and find
it still very important. You can find out why by reading
my article below…
Does Google PageRank Count Anymore?
Copyright © 2009 Titus Hoskins
Being a full-time SEM (Search Engine Marketer) I have been
conditioned like Pavlov’s dog (not a pretty picture) to jump
every time Google twitches. Lately Google has been doing a
lot of twitching.
Specifically, the rather startling news from Google Webmaster
Trends Analyst Susan Moskwa that Google has ditched PageRank
from Webmaster Tools.
“We’ve been telling people for a long time that they shouldn’t
focus on PageRank so much; many site owners seem to think it’s
the most important metric for them to track, which is simply
not true,” states Moskwa. “We removed it because we felt it was
silly to tell people not to think about it, but then to show
them the data, implying that they should look at it.”
Find more here on WebProNews:
Now, for SEO reasons or for ranking in Google’s index, PageRank
has long been downgraded by Google. However, even missing
a few dangling bits, history has shown us eunuchs still wheel
tremendous power. PageRank is no different.
Regardless of what Google wants to happen, PageRank is still
extremely important to anyone marketing on the web, especially
if you’re selling SEO services or operating a web business. Try
selling SEO services when that little green bar on your site
is pointing to PR0 or worst yet, pointing to a solid gray bar.
Obtaining a high PR7 or PR8 simply means more business and revenues…
regardless of how Google is or is not using PageRank. People know how
to count and they learned long ago, a ten is a lot more than
a big fat zero.
Placed against a PR1 site, a PR8 will win more respect in the eyes
of potential clients and can produce enormous profits for the site
owner and we won’t even mention the still widely practiced
habit of selling links, which Google is desperately trying to stop.
Total and full elimination of PageRank would be an honest start
but it will still be an uphill, if not a losing battle, for
Google to fully eliminate link selling.
Even with my modest sites, I have turned down a small fortune
by not selling text links on any of my sites. When I had a PR6
site instead of a PR4 – those link requests were nearly doubled.
So one can easily understand Google’s position and the need to
downplay PageRank, if they even want to put a small dent in all
this link selling and buying which is still rampant on today’s
PageRank is Google’s creation, and unless they remove it fully
from their system and the Google toolbar, then PageRank still Counts.
Actually, in the whole scheme of marketing your website on the
net, PageRank counts big time. And in more ways than one.
There are several reasons why you shouldn’t count PageRank out.
For years Google has been downplaying the important of
PageRank and states it’s only one of about 200 ranking factors
which determines how Google ranks its index for keywords.
Obtaining top organic rankings for popular lucrative keywords
in Google simply means money in the bank. Actually, even a movement
of only one or two places on those first page SERPs (Search Engine
Results Pages) can make a major difference to any online marketer’s
Now while you can have a lower PR number and still rank above
other higher PR pages for your chosen keywords, I have even had
many times when my PR drops but my actual SERPs rankings in Google
goes up, mainly due to building related relevant backlinks. So
PageRank counts little towards your keyword rankings but it can’t
be totally dismissed.
Mainly because, even if PR is just one ranking factor, in close
competitive keyword battles (I am presently fighting tooth and nail
for some very choice keywords) just one ranking factor such as
high PR can make the difference of whether or not you get to the
top spot. Big dogs are still jumping and for those of us who know
how to count, getting a number one spot in Google makes all the
difference in the world.
Not only because Google controls roughly 80% of all search engine
traffic, but more importantly Google has established unmatched
credibility and brand recognition in the eyes of potential customers
visiting your site. Web users trust Google. Web users look to Google
for guidance and direction. Web users believe what Google is telling them.
In the online world, rightly or wrongly, perception is everything.
As an online marketer, I am completely amazed each day at the
marketing power Google now commands with web surfers and with the
general population. Google is king of online search and no other
search engine even comes close to Google.
PageRank is Google’s ranking system, and in the eyes of those who
notice these things, it still wheels tremendous influence and power.
By default, PageRank is Google’s opinion of your site, and web
users can count (at least to 10) and if Google believes people
are still not counting when it comes to PageRank, then they are fully
The author is a full-time professional online marketer who has numerous
niche websites. For the latest web marketing tools try:
Free Marketing Tools
Copyright © 2009 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.