I am constantly amazed by the number of people I come
into contact with who have absolutely no marketing strategy
whatsoever behind their online site or online marketing.
I am even more amazed by the number of people who believe
all they have to do is buy a domain, slap a few HTML pages
together and place them on a web host somewhere. Then they
expect everything else to just happen because their site or
business is on the web!
It very rarely happens that way.
Creating an online business takes some planning and strategy
if you want your site or business to succeed. You must have
a plan of action, but most of all, you must have some fundamental
marketing strategies behind your online site.
Now, I am speaking from experience here, because I stumbled
around on the web for around 2 or 3 years like the situation
I described above. I foolishly thought just because I had
a web site, I could do business on the web.
Well, not very much happened. I received very little traffic
and very few sales. My site was going nowhere fast.
Fortunately, the theme I chose for my first site was Internet
Marketing! I spent those first years studying all the online
marketing material and information I could get my hands on.
I gradually learned what to do and what not to do when it
came to marketing online.
Mostly, I stumbled across some great Internet marketers like
Marlon Sanders, Neil Shearing, Ken Evoy… true pioneers of
online marketing. By studying those fisrst class marketers and
their marketing techniques I learned how it was all done.
Over time, I learned how to become very analytical with my
sites and marketing. I started to create marketing strategies
and put them into practice with my sites. This was all new to
me because I have a background in education rather than marketing.
Now, I would like to share with you some of these marketing
strategies and practices – just things I do and things I put
into place which enables me to receive a modest but very
comfortable online income.
So here are some things you can try:
1. Know Your Audience or Market
First and foremost, you must know your audience. Know who
you will be targeting with your marketing? Know who will be
buying your products or affiliate products you’re promoting
on the web?
I keep my eyes open for hot trends or products which everyone
is buying. You can use programs like Google Trends to see which
products are becoming hot. For example, in electronics, which
products are on everyone’s wish list? Is it laptops, PCs or netbooks?
Are people buying smart phones, PDAs, or Blu-ray Players?
Just find out what products are hot? Find what products are being
searched for in the search engines… do a check to see how many
searches are made each month for your chosen product? Use WordTracker,
or a free online site such as Seobook.com to see what products
people are searching for on the web.
If there is a large demand/audience/market for your product or
subject area – then you have a better chance of succeeding online.
It is a simple marketing strategy that many first time marketers
ignore – please don’t. So choose your products to match the
demand that is out there for them.
2. Buying Mindset
One of the key elements to selling stuff online – find people at
the exact moment they are ready to buy. What some marketers
refer to as a “Buying Mindset”. You find people who have their
minds set on buying something when they reach your site.
This is much easier than you think!
A simple way I found to do this is to create sites which target
keywords related to buying… such as gifts, coupons, bargains,
deals and so on. For example, a site on wedding gifts will obviously
attract customers who are interested in buying wedding gifts.
To give you a concrete example from my own site, I have a
section on “Corporate Business Gifts” which offers special
deals/coupons on corporate business gifts… someone searching
for that phrase is more likely to purchase a gift.
Another example, someone searching for “Dell Coupons” is probably
in the right mindset to buy a laptop or PC. Just simple reasoning,
but it works wonders for selling stuff online.
3. Target Special Holidays
Along the same lines, I like targeting times when people feel
obligated to buy. Using special holidays like Christmas,
Mother’s Day, Valentine’s Day… in your marketing can be very
There are occasions such as anniversaries, birthdays, weddings,
graduations… when people feel they must buy something for
a loved one or special friend. Targeting those occasions with
your marketing can be extremely effective… people are looking
for a birthday gift, a graduation gift or a wedding gift – you
simply help them find what they’re looking for.
On one of my sites, I target the “Back To School” market which
has proven very lucrative since I market high-ticket affiliate
items such as laptops, PCs and netbooks.
4. Place All Your Emphasis On Supplying Information
The majority of people searching on the web are looking for
information – first and foremost – even those who are ready to
buy. They want information on the subject or product they’re
searching for on the web. It should be your marketing strategy
to give them this information.
All of my sites are based on supplying information to my visitors.
If you give solid information they will be pleased and take note
of your site and a few will buy the products you recommend, but
the information must come first.
Even popular selling sites like Amazon give loads of consumer
information and feedback while selling their products on the
web. Consumers want information on the products they’re buying.
Supply this information and you will sell more products.
5. Target Long Tail Keyword Phrases In Your SEO
If you’re selling stuff on the web, it is extremely important
that you have a SEO marketing strategy. You must use the search
engines to bring those quality visitors and potential customers
to your site. You must rank high in the search engines for your
I have found SEO is not easy but it is also not that hard to do.
In order to rank high you must be persistent, have a six month
or yearly plan… work at it over time, even years to build up
your rankings. Most webmasters won’t have the patience or resources
to stick to a long-term strategy for months, even years before
they start ranking.
However, there’s a another quicker and faster way to get quality
traffic from the search engines. Instead of targeting highly
competitive popular keywords – target longer keyword phrases
that have little competition. For example, someone searching
for a particular brand and model is more likely to buy then someone
searching for a general topic. Someone searching for “cars”
compared to someone searching for “2007 Ford Mustang Shelby GT”
– the last phrase will have very few searches but it can
produce more targeted buyers.
6. Build Lists of Interested Buyers
One of my most effective marketing strategies is building
simple lists of people who want to receive further information
on the subject or product they’re considering buying.
The web is a very temporary process – most people spend less
than a few seconds on most sites. So it is important that
you try and get them to opt-in to your mailing list, join
your Twitter account or FaceBook group… and so on.
You must build lists of people who are interested in finding
out more about your subject or product. This way you will
have repeat visitors to your site and you will get the opportunity
to sell to them again and again. If you build a trusting
relationship with these contacts, they will respect your
opinions and suggestions.
List building can have a very positive effect on your
sales numbers so it is one marketing strategy you should
definitely try if you’re not already using lists.
7. Sell Things You Can ONLY Buy Online
This marketing strategy is so simple – it’s almost laughable.
But I quickly found selling stuff that can only be bought
online do much better than selling stuff that can be bought
at your local Walmart. If buyers can only find it online,
then you have a much better chance of selling it to them.
Therefore, marketing unique products or specialty items
which are only available online can prove very lucrative.
This is a very simple marketing strategy but also a very
effective one. Just try it!
There are no doubt, countless other marketing strategies
you can use. If you want to find out more marketing
strategies and selling on the web in general, I would
suggest you download some few marketing manuals from
SiteSell run by Ken Evoy. You can find them here: