BWMagic’s Marketing Tools

TweetGlide – How The Big Guys Market Online

This week I thought I would do something that’s a little
different and give you a simple case-study of how
the big guys actually do their online marketing.
Hopefully, it will give you a better understanding of how
these marketers earn the big bucks. It just doesn’t all
happen by pure luck or even by access to friends with
very large lists.

These guys operate on a set marketing formula that’s
tested and proven to work. They just have to come up
with a special product or service to plug this formula
into it in order for it to work. The more unique the product,
the more successful their marketing campaign will be.

In particular, I would like to dissect the whole marketing
system connected with a new Twitter desktop application
introduced just a few days ago by Mike Filsaime, a well known
and very successful online marketer. He has many products,
including other viral programs similar to this one, Instantbuzz
and ListDotCom comes readily to mind.

Download TweetGlide

Since I have spent the last 7 years studying marketing tools
and systems with my two main marketing websites, I have become
extra critical when a new marketing tool comes along. And I find
myself becoming even more cynical as I enter middle age – comes
with the territory I guess!

But I was really impressed with TweetGlide for several reasons.

First, it ties your online marketing into one of the hottest programs
on the web at the moment – Twitter. Second, I have always had
a fondness for desktop applications mainly because it puts your
program and promotions directly on the computers of its users
- sort of like in your face advertising.

For years, I have been promoting my own Desktop eCalendar
with my main site and I know these desktop applications
can bring in a lot of traffic. It is a way of directly
connecting with your site’s users. Tie it in with a popular
program like Twitter and you probably have a winning
combination on your hands.

Now, TweetGlide is a simple desktop application that
lets you get full enjoyment out of Twitter. It displays
your Twitter Tweets, Direct Messages, Favorites, Mentions…
it basically hooks you up to all your Twitter stuff on
your desktop. Basically it is very similar to TweetDeck
but with an advertising component thrown in.

It’s a handy little free program which you can download
and use. For those who would like to use it for marketing, they
can promote it to also earn a few dollars. Mainly through a
OTO (one time offer) of a premier membership upgrade
that people who download the application can purchase.
You don’t have to accept this offer – the program is
still free to download.

I personally don’t like OTOs (some people call them
One Time Rip-Offs) but they are an effective and accepted
way of marketing on the web and Mike Filsaime puts it to good
use here. I personally bought the upgrade myself because
I wanted to fully test out this system and like I said,
I have a fondnessfor desktop applications. I also see promising
marketing potential for this one but only time will
tell if it was worth the upgrade price.

Filsaime has also smartly tied this application in with
an upsell product which is his coaching program.
Often times this backend product is where the big bucks
are make – most savvy marketers offer a lucrative backend
upsell to all the primary products they sell or promote. The
really, really smart ones, make this upsell recurring or residual
in nature, so that they can receive revenues each month
or each year.

For those building lists, notice how this experienced
marketer is building his lists thru TweetGlide and
especially how it places confirmed buyers onto his VIP list…
great way to build customer loyalty and make repeat
sales. This is a key element to profiting from your
lists… you must divide up and target special subscribers
with offers matching their interests and buying habits.

Overall, TweetGlide is a handy little marketing machine
where users can advertise for free but you can also buy
sponsored advertising. It is a simple way to build a viral
element into your online marketing. This viral element
will fit in nicely with the whole viral nature of Twitter.

Plus, big time marketers like Filsaime are savvy enough
to boost those viral elements with an attractive affiliate
program which may attract other big-name online promoters
and marketers. Roughly, 3000 downloads in under 24 hours,
were made with little promotion on Filsaime part. If this
thing goes totally viral, he will have an attractive and
lucrative program to add to his long list of successful products.

Ignoring all the marketing elements and sales pitches, you
still end up with handy Twitter desktop application that
puts all your tweeting functions right on your desktop.
Don’t know if this will become as popular as TweekDeck
but it is definitely worth a look.

Moreover, I was really impressed with the quality and
design of TweetGlide. The video introducing it was very
professionally done. The TweetGlide interface is very
simple to use and can be easily customized to suit your
own preferences. In addition, the download and installation of
the desktop application went quickly and smoothly.

So check out the video which explains it all in
greater detail in the link below. Please be aware
this is an affiliate link:

TweetGlide

….

New Guidelines For FTC Regarding Endorsements & Testimonials

Due to new FTC updated guidelines regarding endorsements
and testimonials which go into effect on 12/1/09, any
endorsement or testimonial must be transparent and the
reader or consumer must know you’re selling a product
if you’re endorsing it.

Or at least this is my reading of the new guidelines;
I am not a lawyer but I am an affiliate marketer so this
issue has me very concerned. Like all online marketers
I am trying to understand the new guidelines. You can
find some very helpful information at the FTC website
and here.

I have disclaimers on all my sites but just saying
“Results not typical” or the stronger “These testimonials
are based on the experiences of a few people and you
are not likely to have similar results.” May not even
be good enough anymore; which is a little scary because as
an affiliate marketer you’re promoting third-party products
which may come with testimonials as part of the promotional
material you’re given.

I believe FTC and the new guidelines will help cut down
on outrageous claims and on those endorsements/testimonials
which try to deceive the consumer.

Again, I am not giving you legal advice regarding thse
guidelines or how you should proceed. Just telling you
that you should be aware these guidelines which are coming
into effect on the 1st of December.

Titus
www.bizwaremagic.com

……………………………………..
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- DATEwise Desktop eCalendar and Planner
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……………………………………..

BWMagic’s Internet Marketing News!

…….
Contents:

o Does Google PageRank Count Anymore?

…….

This week I would like to give you some news about Google PageRank
and my opinions on it. PageRank won’t go away and it is a much
discussed issue if you’re a webmaster and have a site.

That little green bar gives Google’s ranking of all the web pages
on the web – including yours. PR10 is the highest, PR0 is the lowest.

PageRank doesn’t mean much in SEO turns anymore – your page can
have a low PR ranking but still come up first in Google’s index.
Many times above pages that have a much higher PR ranking than
your page.

However, I take a much broader view of PageRank and find
it still very important. You can find out why by reading
my article below…

………………………….
Feature Article
………………………….

Does Google PageRank Count Anymore?
Copyright © 2009 Titus Hoskins

Being a full-time SEM (Search Engine Marketer) I have been
conditioned like Pavlov’s dog (not a pretty picture) to jump
every time Google twitches. Lately Google has been doing a
lot of twitching.

Specifically, the rather startling news from Google Webmaster
Trends Analyst Susan Moskwa that Google has ditched PageRank
from Webmaster Tools.

“We’ve been telling people for a long time that they shouldn’t
focus on PageRank so much; many site owners seem to think it’s
the most important metric for them to track, which is simply
not true,” states Moskwa. “We removed it because we felt it was
silly to tell people not to think about it, but then to show
them the data, implying that they should look at it.”

Find more here on WebProNews:

http://www.webpronews.com/topnews/2009/10/15/google-ditches-pagerank-in-webmaster-tools

Now, for SEO reasons or for ranking in Google’s index, PageRank
has long been downgraded by Google. However, even missing
a few dangling bits, history has shown us eunuchs still wheel
tremendous power. PageRank is no different.

Regardless of what Google wants to happen, PageRank is still
extremely important to anyone marketing on the web, especially
if you’re selling SEO services or operating a web business. Try
selling SEO services when that little green bar on your site
is pointing to PR0 or worst yet, pointing to a solid gray bar.

Obtaining a high PR7 or PR8 simply means more business and revenues…
regardless of how Google is or is not using PageRank. People know how
to count and they learned long ago, a ten is a lot more than
a big fat zero.

Placed against a PR1 site, a PR8 will win more respect in the eyes
of potential clients and can produce enormous profits for the site
owner and we won’t even mention the still widely practiced
habit of selling links, which Google is desperately trying to stop.
Total and full elimination of PageRank would be an honest start
but it will still be an uphill, if not a losing battle, for
Google to fully eliminate link selling.

Even with my modest sites, I have turned down a small fortune
by not selling text links on any of my sites. When I had a PR6
site instead of a PR4 – those link requests were nearly doubled.
So one can easily understand Google’s position and the need to
downplay PageRank, if they even want to put a small dent in all
this link selling and buying which is still rampant on today’s
web.

PageRank is Google’s creation, and unless they remove it fully
from their system and the Google toolbar, then PageRank still Counts.
Actually, in the whole scheme of marketing your website on the
net, PageRank counts big time. And in more ways than one.

There are several reasons why you shouldn’t count PageRank out.

For years Google has been downplaying the important of
PageRank and states it’s only one of about 200 ranking factors
which determines how Google ranks its index for keywords.
Obtaining top organic rankings for popular lucrative keywords
in Google simply means money in the bank. Actually, even a movement
of only one or two places on those first page SERPs (Search Engine
Results Pages) can make a major difference to any online marketer’s
bottom line.

Now while you can have a lower PR number and still rank above
other higher PR pages for your chosen keywords, I have even had
many times when my PR drops but my actual SERPs rankings in Google
goes up, mainly due to building related relevant backlinks. So
PageRank counts little towards your keyword rankings but it can’t
be totally dismissed.

Mainly because, even if PR is just one ranking factor, in close
competitive keyword battles (I am presently fighting tooth and nail
for some very choice keywords) just one ranking factor such as
high PR can make the difference of whether or not you get to the
top spot. Big dogs are still jumping and for those of us who know
how to count, getting a number one spot in Google makes all the
difference in the world.

Not only because Google controls roughly 80% of all search engine
traffic, but more importantly Google has established unmatched
credibility and brand recognition in the eyes of potential customers
visiting your site. Web users trust Google. Web users look to Google
for guidance and direction. Web users believe what Google is telling them.
In the online world, rightly or wrongly, perception is everything.

As an online marketer, I am completely amazed each day at the
marketing power Google now commands with web surfers and with the
general population. Google is king of online search and no other
search engine even comes close to Google.

PageRank is Google’s ranking system, and in the eyes of those who
notice these things, it still wheels tremendous influence and power.
By default, PageRank is Google’s opinion of your site, and web
users can count (at least to 10) and if Google believes people
are still not counting when it comes to PageRank, then they are fully
mistaken.

…
The author is a full-time professional online marketer who has numerous
niche websites. For the latest web marketing tools try: Internet Marketing Tools
or here: Free Marketing Tools
Copyright © 2009 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.

…..

SiteBuildIt Halloween Special and E-Learning

Just wanted to tell you about SBI’s Halloween $100
Special – you can find the details here:

SBI Halloween Special

And also tell you about SBI’s e-learning classes
you can take. These are not cheap but they are
they are well worth my recommendation. These come
from SiteBuilIt and are very professional and
detailed. Find out more here:

SiteSell E-Learning Courses

Kind Regards,
Titus

http://www.bizwaremagic.com

……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F’r'e’e Download:
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……………………………………..

BWMagic’s Internet Marketing News!

…….
Contents:

o Should You Use Google Adsense On Your Web Pages?
…….

This week I received an email from Marlon Sanders since
I am a long-time subscriber to his Newsletter… and
in it he referred to a long discussion/thread going
on over at the WarriorForum. It is all about Google
Adsense and the thread was started by XFactor who
only goes by the name of “John”.

The title of this popular thread is called:

6 Months Later: $300 Daily w/Adsense (Lessons Learned)

You can find it here: Adsense Thread Warrior Forum

Keep in mind, this XFactor guy is of course, plugging/selling
a $77 course entitled “Micro Niche Adsense Course”. So I have
long learned to view anyone selling stuff on the web thru my
battle-wary and all too cynical eyes. I am extra critical of
what claims they make. You should do like-wise.

However, this is a very interesting discussion and it
brought back the whole issue of whether or not you
should use Google Adsense on any of your sites or web
pages?

Now, I have been using Google Adsense on many of my web sites
and pages for years. I have become addicted to getting that
monthly Adsense check from Google. I could arrange electronic
payment but I simply get a kick out of receiving that check,
mainly because years ago when I started earning income
from the web, it was the only check that impressed my family
and friends. It’s a bit hard to explain but it sort of made
all this web stuff “legit” in their eyes. Google has that power
over people!

In many ways, using Google Adsense on my web pages doesn’t make
logical marketing sense – why get 60 cents for a click when you
can get 60 dollars instead by using an affiliate program. That is,
you can often get 10 times, sometimes even 100 times more by using
affiliate links on your pages rather than Google Adsense.

Why use Google Adsense at all?

Besides the thrill of getting those monthly checks, I use
Google Adsense to mainly create another revenue stream on
my pages in addition to my affiliate links. I know I am probably
losing some sales to Adsense but on the other hand, Adsense
is a very steady consistent revenue stream that I know will
be there each day.

Actually, it has been more consistent than any of my affiliate
programs, it pays a lot less but at least my pages are making
something each day. It’s a “SureShot”.

Another reason I use Adsense, I find it almost impossible to
find affiliate programs for all my web pages, so simply placing
that Adsense code on the page, monetizes that page for me.

After years of using Adsense, I don’t believe it lowers the
quality of my pages, it’s just another component that my site
visitors can use to find what they’re looking for. Since I
use PPC advertising and Adwords – I know the deals and offers
presented thru Adsense are some of the most competitive
offers on the web. Nature of the beast.

Adsense does serve a purpose, other than making money for Google,
it does give the consumer some of the best deals on the web
in my opinion.

Now, whether or not you use Adsense on your pages is up to you…
I am mainly talking about affiliate links here… so if you’re
selling your own products on your site, why send those customers
to another store? Why get $3 a click, when you can earn $30?

It’s your call?

Now back to the WarriorForum and the Adsense thread by John
XFactor… I only read some of the thread before warning bells
started ringing in my head. I am not saying what this person
is saying is not true but please be extra careful and thoroughly
check out any claims before you buy any product on the web.

I have been at this web stuff for too many years and I know
the only way to get really high click through rates (CTR) with
Google Adsense is to trick your visitors into believing the
Adsense links are interior links/clicks on your site. You camouflage
them to fit seamlessly into your site.

Create simple niche sites and then blend your links in at
the very top of the page… your visitor will click these links
more often than links buried on your pages.

Some people think this is wrong to deceive your visitors in this
way, others think it is a great way to make money. In either
case, the visitor is still taken to a great deal or site where
they can find what they’re looking for on the web.

Again, it’s a judgment call on your part.

Niche sites do work and people do make money with Google
Adsense on them but my main question to this XFactor
guy – if you have quality organic search engine traffic
flowing to your pages, why not use affiliate links instead
of Google Adsense?

To be fair, this guy is using Amazon links on his pages,
and maybe he just likes getting those Adsense checks each
month, but in the back of my mind I couldn’t dismiss the feeling
that he may be pushing Adsense in order to sell his course
or ebook.

I couldn’t help but notice that the XFactor guy doesn’t
have Google Adsense on his salesletter page for his
ebook. Maybe he likes getting $77 instead of 77 cents
for his clicks?

But check out this thread for yourself, it has many
good pointers and tips. Especially if you’re already using
Adsense on your web pages or are planning to use them in
the future.

You can find it here:
Adsense Thread Warrior Forum


Kind Regards,
Titus
www.bizwaremagic.com

I am constantly amazed by the number of people I come
into contact with who have absolutely no marketing strategy
whatsoever behind their online site or online marketing.

I am even more amazed by the number of people who believe
all they have to do is buy a domain, slap a few HTML pages
together and place them on a web host somewhere. Then they
expect everything else to just happen because their site or
business is on the web!

It very rarely happens that way.

Creating an online business takes some planning and strategy
if you want your site or business to succeed. You must have
a plan of action, but most of all, you must have some fundamental
marketing strategies behind your online site.

Now, I am speaking from experience here, because I stumbled
around on the web for around 2 or 3 years like the situation
I described above. I foolishly thought just because I had
a web site, I could do business on the web.

Well, not very much happened. I received very little traffic
and very few sales. My site was going nowhere fast.

Fortunately, the theme I chose for my first site was Internet
Marketing! I spent those first years studying all the online
marketing material and information I could get my hands on.
I gradually learned what to do and what not to do when it
came to marketing online.

Mostly, I stumbled across some great Internet marketers like
Marlon Sanders, Neil Shearing, Ken Evoy… true pioneers of
online marketing. By studying those fisrst class marketers and
their marketing techniques I learned how it was all done.

Over time, I learned how to become very analytical with my
sites and marketing. I started to create marketing strategies
and put them into practice with my sites. This was all new to
me because I have a background in education rather than marketing.

Now, I would like to share with you some of these marketing
strategies and practices – just things I do and things I put
into place which enables me to receive a modest but very
comfortable online income.

So here are some things you can try:

1. Know Your Audience or Market

First and foremost, you must know your audience. Know who
you will be targeting with your marketing? Know who will be
buying your products or affiliate products you’re promoting
on the web?

I keep my eyes open for hot trends or products which everyone
is buying. You can use programs like Google Trends to see which
products are becoming hot. For example, in electronics, which
products are on everyone’s wish list? Is it laptops, PCs or netbooks?
Are people buying smart phones, PDAs, or Blu-ray Players?

Just find out what products are hot? Find what products are being
searched for in the search engines… do a check to see how many
searches are made each month for your chosen product? Use WordTracker,
or a free online site such as Seobook.com to see what products
people are searching for on the web.

If there is a large demand/audience/market for your product or
subject area – then you have a better chance of succeeding online.
It is a simple marketing strategy that many first time marketers
ignore – please don’t. So choose your products to match the
demand that is out there for them.

2. Buying Mindset

One of the key elements to selling stuff online – find people at
the exact moment they are ready to buy. What some marketers
refer to as a “Buying Mindset”. You find people who have their
minds set on buying something when they reach your site.

This is much easier than you think!

A simple way I found to do this is to create sites which target
keywords related to buying… such as gifts, coupons, bargains,
deals and so on. For example, a site on wedding gifts will obviously
attract customers who are interested in buying wedding gifts.

To give you a concrete example from my own site, I have a
section on “Corporate Business Gifts” which offers special
deals/coupons on corporate business gifts… someone searching
for that phrase is more likely to purchase a gift.

Another example, someone searching for “Dell Coupons” is probably
in the right mindset to buy a laptop or PC. Just simple reasoning,
but it works wonders for selling stuff online.

3. Target Special Holidays

Along the same lines, I like targeting times when people feel
obligated to buy. Using special holidays like Christmas,
Mother’s Day, Valentine’s Day… in your marketing can be very
effective.

There are occasions such as anniversaries, birthdays, weddings,
graduations… when people feel they must buy something for
a loved one or special friend. Targeting those occasions with
your marketing can be extremely effective… people are looking
for a birthday gift, a graduation gift or a wedding gift – you
simply help them find what they’re looking for.

On one of my sites, I target the “Back To School” market which
has proven very lucrative since I market high-ticket affiliate
items such as laptops, PCs and netbooks.

4. Place All Your Emphasis On Supplying Information

The majority of people searching on the web are looking for
information – first and foremost – even those who are ready to
buy. They want information on the subject or product they’re
searching for on the web. It should be your marketing strategy
to give them this information.

All of my sites are based on supplying information to my visitors.

If you give solid information they will be pleased and take note
of your site and a few will buy the products you recommend, but
the information must come first.

Even popular selling sites like Amazon give loads of consumer
information and feedback while selling their products on the
web. Consumers want information on the products they’re buying.
Supply this information and you will sell more products.


5. Target Long Tail Keyword Phrases In Your SEO

If you’re selling stuff on the web, it is extremely important
that you have a SEO marketing strategy. You must use the search
engines to bring those quality visitors and potential customers
to your site. You must rank high in the search engines for your
chosen keywords.

I have found SEO is not easy but it is also not that hard to do.
In order to rank high you must be persistent, have a six month
or yearly plan… work at it over time, even years to build up
your rankings. Most webmasters won’t have the patience or resources
to stick to a long-term strategy for months, even years before
they start ranking.

However, there’s a another quicker and faster way to get quality
traffic from the search engines. Instead of targeting highly
competitive popular keywords – target longer keyword phrases
that have little competition. For example, someone searching
for a particular brand and model is more likely to buy then someone
searching for a general topic. Someone searching for “cars”
compared to someone searching for “2007 Ford Mustang Shelby GT”
- the last phrase will have very few searches but it can
produce more targeted buyers.


6. Build Lists of Interested Buyers

One of my most effective marketing strategies is building
simple lists of people who want to receive further information
on the subject or product they’re considering buying.
The web is a very temporary process – most people spend less
than a few seconds on most sites. So it is important that
you try and get them to opt-in to your mailing list, join
your Twitter account or FaceBook group… and so on.

You must build lists of people who are interested in finding
out more about your subject or product. This way you will
have repeat visitors to your site and you will get the opportunity
to sell to them again and again. If you build a trusting
relationship with these contacts, they will respect your
opinions and suggestions.

List building can have a very positive effect on your
sales numbers so it is one marketing strategy you should
definitely try if you’re not already using lists.


7. Sell Things You Can ONLY Buy Online

This marketing strategy is so simple – it’s almost laughable.
But I quickly found selling stuff that can only be bought
online do much better than selling stuff that can be bought
at your local Walmart. If buyers can only find it online,
then you have a much better chance of selling it to them.

Therefore, marketing unique products or specialty items
which are only available online can prove very lucrative.
This is a very simple marketing strategy but also a very
effective one. Just try it!

…

There are no doubt, countless other marketing strategies
you can use. If you want to find out more marketing
strategies and selling on the web in general, I would
suggest you download some few marketing manuals from
SiteSell run by Ken Evoy. You can find them here:

Free Marketing Courses

Kind Regards,
Titus

http://www.bizwaremagic.com

……………………………………..
F’r'e’e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F’r'e’e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
……………………………………..

BWMagic’s Internet Marketing News!

…….
Contents:

o List Building – Is It Really That Important?

…….

Except for the whole concept of Internet Marketing, no issue
has taken up more of my time and interest than list building.
Since the very beginning, list building has been one of those
subjects that I am constantly coming back to and redefining.

So much so, that it seems to have taken on a life of its own.

At first, I didn’t really understand list building and why it
was so important. So you put out a newsletter and you built up
a list of contacts or subscribers that give you permission to
email them – big deal!

People can actually make money doing this?

That was my main question at the time, I just didn’t understand
how someone could actually make money from sending emails to a list
of contacts? And at first, I didn’t make any sales from my list,
no matter how attractive the products I was pitching.

In the beginning, I made a crucial mistake, one that many
beginning list builders often make, I didn’t realize it is
not getting subscribers which is important; but rather it’s
the whole process of building meaningful relationships with
those contacts that’s the crucial factor.

It’s a lesson I am still learning.

You have to build a connection with your subscribers, you
have to build some kind of meaningful relationship with
someone who is basically a total stranger. You have to first
convince them you’re someone worth listening to so you have
to try and build/have credibility in the eyes of your reader.

Traditionally credibility has two key components: trustworthiness
and expertise. You must use these two things to build a relationship
with your subscribers. Show your readers tangible examples or
successes from your online marketing or sites… if you have
achieved top 10 rankings in Google – show them. Showing
recommendations and testimonials from ordinary people who
have used your site or products is very effective. Video
testimonials are even more effective.

Only when you build that relationship and credibility will you
truly see why list building is so important. Unfortunately,
building that relationship is often the most difficult part
of list building.

To tell you the truth, I didn’t get anywhere with building my list
of contacts until my main site started ranking high in Google and
the other search engines. Which is only logical, someone searching
for information in Google and your site pops up, it is a simple way
of building instant credibility in the eyes of the surfer. Well, up
to a point, your content has to be of high quality and further capture
your potential subscriber’s attention.

Then you must follow-up with informative emails or information which
that subscriber is truly searching for.

Always remember…

Your subscribers are looking for information – first and foremost.
They are not looking for a sales pitch and if you keep trying to
constantly sell to your subscribers – they won’t be on your list
for long.

Put the emphasis on giving helpful quality information first and do
any selling as an afterthought.

Let’s take one of my actual examples of how this list building technique
works so effectively for me. One section of my site deals with laptops
and computers. Visitors can sign-up to my laptop guide to find out more
about business laptops, student laptops… and so on. Just informative
information on laptop computers… included in those mailings I give links
to some pages containing online laptop deals, coupons and offers from
major computer makers such as HP, Dell, Sony, Toshiba, Lenovo… where
consumers can get $100 – $300 or more off their laptop purchases if they
use these online links or coupons.

Those are my most lucrative lists that I have and they have really
shown me why building lists are so important. They can be a simple way
of gathering prospective customers for your own products or for the
affiliate products you’re promoting.

List building is a very effective way of increasing your sales numbers.

Moreover, since I mainly do affiliate marketing, I have surprisingly
learned another somewhat hidden aspect of list building that I knew
nothing about when I first started marketing online.

It has everything to do with the simple “cookie!”

With most affiliate programs when you send a customer to them, these
customers are “cookied” with your affiliate IDs. If that customer makes
a sale in the following days, you get credit and a commission. Now these
cookies can have different lengths – any where from a few days up to a
lifetime – however, most are around 30 to 90 days.

Basically, what this means is that you’re building a whole list of
customers cookied with your affiliate IDs. I realize the power of this
a few years back when my main site went down for over a week – but I
was still making daily sales, I couldn’t figure out where these sales
were coming from until I checked and found it had to do with these
cookied customers who had clicked on my affiliate links weeks, even
months before.

This has proven to be such an effective selling technique, I do
certain things to take full advantage of cookies. First, I usually only
join affiliate programs that have 90 day cookies or more, some even
have lifetime cookies. Second, I make sure I cookie my list by sending
them to my affiliate links… this can be done with free videos, ebooks,
informative articles that the affiliate programs supply to you for your
marketing. In the case of my laptop newsletter a direct link to special
online coupons and discounts will cookie these potential customers with
my affiliate IDs.

In the Internet Marketing field, a common marketing tactic is to
produce a valuable report or video which affiliates can use to “cookie”
their customers. That’s why you will often be bombarded with these
offers if an important marketer is launching a major product – everyone
is trying to cookie any potential customers out there. That’s one of
the reasons, Internet Marketing has a handful of heavy hitters who
usually make all the sales… they reach those customers first because
they have enormous lists in the millions. The larger the list numbers,
the larger the number of cookied customers, the more sales they make.
Simple arithmetic.

And it is also another reason why list building is very important,
sometimes it is just a matter of working the numbers. If you have
lists with hundreds of thousands of subscribers… there will always
be a certain percentage who will buy ANY product.

But don’t get fooled by the numbers… you can have very small
numbers and still make plenty of sales. If you have a list of
proven buyers who always buy from you then a small list can be
just as important. If you have built up a solid relationship with
these buyers and they totally trust you, then you can sell to them
time and time again, because they know your recommended products are
worth buying. Moreover, they will recommend their friends and your
list building can take on a life of its own.

These are just a few examples of list building and there thousands
of ways to use lists in your marketing. I just hope the information
covered here has convinced you the importance of building your own lists.
How effective they can be in promoting and selling your site or product
to your potential customers. Most of all, I hope you never ever
underestimate how powerful list building can be to your online marketing.
The money is certainly in your lists.

For more information on building your own lists try here:
List Building

Kind Regards,
Titus

http://www.bizwaremagic.com