Will we ever have another search engine that can give Google a run 
for its money? Can any new search engine actual compete with this 
industry giant? Will we ever see a Google Killer in our lifetimes... 
inquiring minds want to know.

                                   


New Search Engines - Do We Have A Google Killer?
Copyright © 2009 Titus Hoskins








Search engines are the pimp masters of the web. They supply customers 
for all that endless content littered across billions upon billions of webpages. 
Search engines play a vital role in not only how the web functions, but in how 
we actually see the web itself. The two have almost become synonymous 
with one another; interlaced and interdependent. And it can be easily 
said: neither one can truly exist without the other.

At the present moment, when anyone mentions search engine or web
search, Google automatically pops into everyone's head. Google is the
dominant search engine with around 72 percent of U.S. online searches
and that percentage is much higher in other parts of the world.
(Source: Hitwise)

Despite its obvious dominance, Google is still the new kid on the block. 
There have been many search engines before Google and there will be many 
more search engines after Google. Every entity has its day and then passes 
the torch along to whatever comes next.

Top dogs come and go, no matter if we're talking about empires, countries, 
leaders, companies... or even search engines. Are the days of Google as 
a the top search engine on the web numbered? Probably not, at least not 
yet, but give it some time and Google could definitely lose some ground 
to the newer kids on the block.

In a recent article on CNN, by John D. Sutter, entitled "New Search 
Engines Aspire To Supplement Google" the author examines some recent 
new search engines. The author discusses: Twine, Hakia, Searchme, Cuil, 
Kosmix, Wolfram Alpha, TweetMeme, and OneRiot. Each of 
these are different, making your web search more personal, more visual, 
or connecting your search to new social networks like FaceBook and Twitter. 

Some experts say Wolfram Alpha is the most likely candidate to give
Google some serious competition because Wolfram can do something 
Google can't; it can create information rather than just reading/presenting
content already on the web.

Then there is the new search engine from Microsoft Bing, which
is very similar to Google, yet does offer more results to your queries and a very handy preview
button, that may just catch on with web users if they can ignore the fact that it
is coming from Microsoft. Only time will tell if everyone would rather be binging instead
of googling. To bing or not to bing that is the question? 

It will be interesting to see if Microsoft with its very deep pockets, can present
a serious challenge to Google. If Microsoft keeps its simple and offers just as
good or better search results - we may just have a battle in the making. Internet
users can change their daily routines on a turn of the head - see for yourself,
just do a comparison of myspace, facebook and twitter in Alexa.com or Google Trends...
notice how quickly facebook has risen. That's probably comparing apples to oranges but 
you get the picture. Bing might just give Google some serious competition.

Here's a very informative article on Bing by Farhad Manjoo
on Slate: Beware Google: Microsoft's new search engine isn't half-bad

For me, the one that shows the most promise and may give Google
the most competition is Searchme, which is a visual search (much 
like the iTunes interface) where you can shuffle through screenshots
of webpages instead of a list of links. Searchme which touts itself
as the first multimedia search engine, has been around for a few years 
but is not widely known to web users. Performing a search on Searchme 
with a 24 inch monitor and 64-bit Windows is a hundred times more enjoyable 
than using Google Search. It is a hundred times faster than Google mainly 
because you can generally find your information without clicking through 
to the sites displayed.

Searchme is truly an eye opener but can it give Google some serious
competition. The jury is still out but I believe over time as web
users upgrade their computers, operating systems, and their graphics... 
Searchme will be more accessible to more web users. Never know,
with the right backing and marketing, any of these search engines
and especially Searchme could blossom into a formidable opponent 
even for the mighty Google.


Here's why: Human Nature!

Humans are lazy - most people are generally lazy and want the fastest
and easiest route to solving any question or problem. Searchme gives
them the answer much, much quicker than Google. And in a much nicer
way.

Humans are visual creatures - given the choice between pages of text
and viewing images of sites/answers, most of us will take the visual 
route. TV over radio, music videos over records... video enhanced
content over just plain static HTML.

Humans have a need for speed - in our fast paced lifestyles, we all want 
a speedy solution to our problems. Search is no different, we want
quick answers now, we want instant solutions and immediate gratification.
Nature of the beast.

Humans want options - we need a search engine that will quickly give 
us hundreds of options to choose from and Searchme gives/lets you
read hundreds of web page results without having to click through
to the pages themselves. 

Humans are stubborn - for the most part, most of us are stubborn, 
we like to make up our own minds. In general, we are all that rebellious
teenager who never likes to be told what is the right answer. Google is
becoming too authoritative and run the risk of becoming everyone's 
interfering parent and could suffer the consequences.


Of course, a search engine can have all the bells and whistles it
wants but if the search results is not "Top Quality" then Google will
never have to worry about its dominance in the search marketplace. 
Searchme's main objective has to be not only to beat Google with faster, 
easier and more aesthetically pleasing results but they also have to match 
Google on the quality of those results. Offering high quality relative 
results is Google's trump card, other search engines like Searchme will 
have to deliver the same quality if they want to truly compete with Google.

For me, using Searchme was such a pleasant experience, you sometimes
forget you're using a search engine. I was totally surprised, even a 
little bit shocked when I searched my name in Searchme; it was much 
quicker and much more enjoyable than using Google or any other search 
engine for that matter.

If Searchme ever gives Google a run for it's money, then there
will have to be a definite shift in SEO tactics and positioning. The
SEO fall-out could be quite significant. Being number one in the SERPs 
is no longer that important because of the way the pages/results are 
presented to the user. Being number 3 or 4 would put your website square 
in the center focus of the user/viewer. Actually, you can swiftly pan 
through the results so any position within the top 20 - 30 could be 
equally beneficial. Many Searchme users will probably view many more 
results simply because the interface is such FUN to use.

What really determines if you get the user's attention will largely 
depend upon the visual quality of your page; you have to hook the 
viewer visually in order to get your contents read and then hopefully 
a click-thru to your site. Since most of the first page can be read 
without going to your site, there will be lot less actual traffic 
generated by a search engine such as Searchme. However, the traffic 
that flows through could be super-targeted because these users may 
have examined 100's of sites before deciding on your page.

Google must obviously know there are challenges to its search
engine dominance. Otherwise, why would they be offering many
new features in their SERPs; we are seeing more images and
videos. Plus, Google has just introduced the "show options"
link at the top of their SERPs, which presents their search
results in many different ways. They even have introduced
the "Wonder Wheel" as another viewing option, which gives
a whole new way of using Google's search results.

Google's Achilles' Heel may just be the thing that gives it all its 
revenue: text ads. There may be a backlash on all those Google 
ads littered across the web, especially among the younger computer 
savvy crowd using such sites like the Google owned YouTube, where 
Google has nearly obliterated the videos with its ads. Everyone 
dislikes advertising, no matter what form it takes.

However, any news of Google's demise will be greatly exaggerated,
because Google, like any  smart company with tons of resources,
has kept morphing and changing with the times, quickly adapting 
to new changes as our usage of the web keeps changing. Google 
has perfected the art of staying one step ahead of the competition. 
This is one pimp that won't go down without a fight to the finish. 
Top dogs rarely do.

If they ever present a serious challenge to Google, Searchme 
or any of the above search engines, will have a formidable 
opponent in the opposing corner, one that has gained almost 
insurmountable prestige and brand recognition around the world. 
Any major battle will instantly have a "David vs Goliath" scenario 
attached to it. And we all know how that one played out!




... 

The author is a full-time online marketer who has numerous 
websites. For the latest web marketing tools try: Internet Marketing Tools 
Copyright © 2009 Titus Hoskins.



..........................................................................
Everyone is Profiting from Google, are you?
Find out how here: Google Cash File
..........................................................................



If you truly found this article and content to be helpful,
informative or totally entertaining - could you please Bookmark
it in some of the Social Network with the AddThis button. 
I will thank you and the SEO Gods will thank you!

Don't forget to BOOKMARK & SHARE this PAGE -  









                      

Notebook Computers Guide | Spyware Remover Guide | RSS/Blogging Guide | Optin E-mail Tool Kit | Best Marketing Software | Best Affiliate Programs | Basic Tool Kit | Best Free BizWare | Internet Marketing Links | Internet Fax | Corporate Business Gifts | SiteMap | Affiliate Directory | Internet Marketing Articles | Contact | Bizware Home