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Using Micro-List Building To Boost Your Sales 
Copyright © 2008 Titus Hoskins



Micro-list building and marketing is creating small 
lists of very targeted and very interested prospects 
for your products and services. Instead of concentrating 
your marketing efforts on building large general lists, 
you create hundreds, even thousands of micro-lists 
directly related to the product or service you're promoting.

This is not exactly breaking news, savvy online
marketers have been sub-dividing their lists into
smaller micro-lists for years. It is a simple way 
of getting the right information to the right people 
at the right time.

Many of these marketers create an "A" list which
may consist of their most responsive contacts,
usually customers who have bought from them before,
or affiliates who have joined the marketer's affiliate
program. They even divide those lists further,
such as a micro-list of your top 50 affiliates.

Micro-list building is only slightly different in that 
your original goal or aim is to build a small targeted 
list directly related to a product or service so that 
you can send follow-up information. It often means 
writing a separate tailor-made AR series of emails 
for each product or service you're promoting. 

The objective of this follow-up is to establish
a friendly business-like relationship with your
potential customers. Keep the emails objective and 
give helpful information, buying tips, reviews... 
but don't be all positive, if there are any 
complaints/negatives against a product or service 
give these to your subscribers. Any support issues 
should be thoroughly dealt with and discussed.

Why go through all this trouble? Mainly because,
like long tail keyword marketing, using a micro-list
will be much more targeted and much more effective.
You are fine-tuning your marketing to target the
right customers for your product or service; then
creating custom information that will better convince
that potential customer to buy from you.

Granted, since we are talking about affiliate marketing
here, writing an AR series for each product or service 
you promote can be a massive chore. And you may have 
to do extra filtering on your AR forms or do other surveys 
to find the best prospects. However, what I have found 
is that once you have these plugged into your AR system 
(I use Aweber which gives you unlimited campaigns) you 
can virtually forget about them, no pun intended.

By using these micro-lists you can create hundreds 
of automatic marketing systems that are selling your
products 24/7, day in, day out. Again, this is not 
exactly breaking news, many companies who use
affiliates to sell their products already have
their own AR follow-ups... I always first check 
to see if the company has their own system and use 
that one. If it's not effective, even big companies
get it wrong sometimes... I do an AR series of my 
own and see if it can perform better. Sometimes,
input from a third-party source is better received,
especially if that person uses and recommends the
product.

Micro-list building is one of the most effective online
marketing tools you can use. Quite frankly, I have
found building a large opt-in list is not the real
key to creating online income but instead creating 
small micro lists for each of your promoted products 
to be much more effective. You can have hundreds,
even thousands of these different micro-lists.

Studies have shown, interested customers may not
buy on the first visit, that it may take up to 
six or seven reminders. So keeping in contact with
an interested customer, one who is looking and in
the right mindset to buy, will definitely increase
your sales.

Here, rather then the hard-sell, the emphasis should 
be on collecting contacts in order to give them helpful 
informative content on the product they're interested 
in buying. Supplying quality content should be your 
main goal, let the selling take care of itself. If you 
get the first part right, the sale will come naturally.

Micro-list building and marketing gives you the perfect 
opportunity to reach your potential customers time and 
time again. It extends your sales pitch and truly gives 
you an opportunity to gently persuade the customer to buy. 
The real money is in the Micro-List!





....

EXPLODE YOUR SALES by building your OWN OPT-IN LIST!
Get a Step-by-Step Guide that will show you How to Start, 
Build & Manage your OWN HUGE Opt-In List!
Click Here: List Building
The author is a full-time online marketer and has used list 
building to produce a very comfortable online income. 
Copyright © 2008 Titus Hoskins.This article may be 
freely distributed if this resource box stays attached. 


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