Google Marketing - Search Engine Tactics That Hit The "G" Spot! Google has become the most important search engine on the web. Any webmaster or online marketer must be able to compete in Google if they want to take full advantage of what the web has to offer. Here are some Google Marketing Tactics.
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If you're marketing online in any shape, size or form; Google will
probably be number one on your radar. Its dominant role in online search
puts it there. Latest Hitwise results show Google controls about 72%
of the all-important U.S. search market and Google's share in other
parts of the world is even higher.
Therefore, for most Internet marketers and webmasters, marketing
online can more or less be classified as "Google Marketing."
There are some exceptions such as Yahoo! and MSN, which shouldn't
be ignored in your marketing. Nor should you ignore the role, large
amounts of web traffic outside the search engines from FaceBook, MySpace,
Twitter... may play in your online marketing.
However, Google marketing will play a significant role in your online
marketing, regardless of whether you're selling your own products,
promoting your site or selling other people's stuff through affiliate
marketing.
I fall into the last category, I am a full-time online affiliate
marketer promoting and selling other people's products & services.
Truth be told, I don't actually sell anything on the web, I just
find buyers and clients for the companies I promote.
In accomplishing this task, I deploy a whole spectrum of marketing
tactics and techniques that get the job done. I also monitor and analyze
all my marketing with a necessary passion and devotion that would
put any religious zealot to shame. When it's all said and done,
Google is in the forefront of my online marketing, accounting for
around 80% of my business.
Needless to say, anything and everything relating to Google interests
me, mainly because my livelihood depends upon me keeping track of
what's happening in Google and especially in regards to Google
search. I keep a constant eye on all my major keywords and how
they're ranking.
After seven or eight years of marketing within Google, you pick up
a few things, even if you're not exactly the brightest lightbulb
in the box, you keep track of what works and what doesn't. After
awhile you learn how to become a professional Google Marketer -
might sound a bit pretentious, but basically that's what you become,
a professional online marketer making your living through Google.
Hey, someone has to do it!
So with this backdrop in mind. Here are some of my Google marketing
tactics, tips and techniques. They might prove helpful to anyone
who's trying to market on the web.
1. Keyword Dominance
As you probably already know, the key to earning traffic and revenue
from Google is getting top placements for your targeted keyword phrases
in their all-important SERPs or search engine result pages. You
want the top spot if possible, but anywhere on the first page will
give you good quality traffic - I personally aim for at least a top
5 position.
It has only been my success at achieving those top 5 positions in
Google which has given me my online living. Therefore, I devote
the majority of my marketing to getting and keeping those top
positions. I have been fighting some keyword battles for over
five or six years - they are that important to me.
However, you must not ignore the immediate benefits of long-tail
keyword marketing... this is where you use less competitive
longer keyword phrases which usually have better conversion
rates than more competitive popular keywords. I can usually put
some keywords into the Google index within a matter of hours,
but it usually takes a few days.
For me, the most effective way to keep your keywords in the
top 5 positions is to be persistent. Most people and marketers
on the web want immediate results, once they don't get them,
they give up and try another tactic. This is wrong - dead wrong.
To win any kind of keyword battle in Google you must be persistent,
months, even years before you reach the first page of very
competitive keywords.
Try a long-term keyword strategy by building your keyword
content up over years (not months) and you will see your
results in Google. I have even created whole sites around
certain keywords just to get to that first page. I have even
written different keyworded articles for years in order to
get top rankings. I have also kept up blogs on certain keywords
for years. Persistence pays off.
Google also rewards quality, make sure you're offering quality
content that your viewers will want and recommend to their
friends. Don't underestimate the whole notion of online
democracy of people voting with their links to your site.
Sure, there is a lot of abuse, but fundamentally this
online democracy still works within Google.
In any keyword battle, you have to go on the offensive,
become pro-active and actually fight for your keyword.
Examine your competition, examine their links and then go
out and get the same links. Mirror their marketing strategies
and then offer superior content to your visitors and to
Google.
2. Multiple Listings For Keywords
I believe a common mistake many online marketers make is
that they create one site and market it. Then you only
have one listing (or possible two, if Google sub-links your
site) for your keyword. This strategy is OK but it doesn't
get the majority of the search traffic for your keyword
on any given day.
Instead, what I do and what you should do, is try to get
multiple listings for your keyword on the first page in
Google's results. You can easily do this for less competitive
words by placing your articles in the major online
article directories.
My favorite one for this is Ezinearticles which Google
likes and favors because it's such an authority site on
the web. For your targeted keyword in Google you can
have a listing for your keyword content from your site, then
you can have two or three more listings of your articles
in Ezinearticles for the same keyword. Granted, visitors
will have to go thru Ezinearticles first but the final
visitor that arrives at your site is "pre-sold" on your
site and becomes a super targeted visitor.
Another tactic is to build a slightly different but
keyword related site so you have another listing in
Google's results. If you can get several sites in
the top five spots - you will receive a larger amount
of the available traffic for your keyword. So too is
starting an affiliate program and then having your
affiliates' sites/listings taking up all of the first
page in Google.
If nothing else, you should be trying for the double
listing within Google for your keyword phrase. You can
do this by building outside links not just to your
homepage but to build links to the interior page you
want featured in Google along with your main page.
I find these double-listings bring in the most traffic
and you should be actively trying to get these double
listings within Google for your chosen keywords.
3. Keywords In The Domain
Among SEO experts there is some dispute about whether
having your keywords in the domain gives you an
advantage in your keyword rankings. I don't know
why they're arguing - in my opinion and from my
experience - having your keywords in your domain is
a definite plus.
I would even go so far to say, as the web evolves,
you will ONLY see keyword domains in the listings
in places like Google. Keywords tells the search
engines what your page is about, if you have it
in your domain, it must be a very important part
of your site. Your domain name is how people find
you, what better way to tell them and the search
engines, what your site is really about. Common
sense will rule in this issue.
Let's take an example, at one time I had a very top
ranking for "list building" in Google. It is one
of my targeted keywords and at the time of writing
this article, my main site was still in the top 5.
However, what has jumped to the top of the pack
is a site with "listbuilding" in the domain name.
The second spot also has the same keyword in the
domain name. Most of the first page listings have
"list building" or "list" in the domain or URL.
My listing only uses "opt-in.htm" in the URL,
with no mention of "list building."
Why is all this important, if you want the top spot
in Google, your chances are higher if you have
your keywords in the domain and/or URL. I have
seen this issue played out in many other keyword
battles and it has been my main reason for building
new sites with my targeted keywords in the domain name.
This is the real goldrush that's now happening on
the web. Getting those keyworded domains into your
greedy hands and building upon them with quality content
will position yourself favorably within Google for years
to come. A sweet spot indeed.
4. Social Media Keywords
The web is constantly changing and you must keep
up with it if you want your keywords to dominant
in Google. Don't dismiss or underestimate the
important of the social media/bookmarking sites
such as FaceBook, MySpace, Digg, Wiki, Del.icio.us,
Reddit... they do play a role in how Google ranks
your keywords.
You must embrace these new ways of voting for your
content. Getting a bookmark in any of these sites
do count for more than getting traffic back to
your sites. Despite what Google may officially say,
these bookmarks do count.
If your content gets listed in one of these popular
bookmark sites - it will give your content a boost
in the search engines. I can remember getting a
front page listing in Digg for a rather "throw-away"
piece on some interesting facts about the Internet.
Couple years later that keyword "Internet Facts"
will still show my page in the top spot. Granted this
is a useless keyword and not one I have targeted
but it just shows the ranking power of these
popular media sites can't be denied.
Getting your content and sites listed in all these
bookmarking sites should be one of your strategies
if you want higher rankings within Google. I have
found adding the simple Addthis.com button will
get your content into these sites. These are just
small side-battles in your ongoing keyword wars.
5. Google Is A Multi-Headed Beast
Many online marketers make the mistake that Google is
ONLY about the popular search engine we all use each day.
But Google has many different facets to its search system
- you should be aware of them and even target them in your
keyword marketing strategy.
For instance, Google Images is an entirely different area
of Google search which you should not ignore. Top listings
in Google Image Search can bring in a lot of traffic to your
keywords. Are you using it?
Then there is Google Product Search (used to be called Froogle)
which is listed before the organic search results and can
bring in tremendous numbers of targeted buyers. This is
not to be ignored by any means.
Also, you have Google News, which can also bring in
targeted traffic to your sites. Doing press releases
is very effective for this reason - they usually
end up there. I also like using American Chronicle because
your content there is passed along to Google News.
Other areas of Google such as Knols, Docs... shouldn't
be forgotten because getting your material in these
places does help to establish your online presence
and promote your content.
Plus, many savvy marketers use Google Adsense and
Google Adwords to both supplement and complement their
organic search results in Google - creating a very complex
marketing matrix.
In conclusion, Google Marketing takes in many aspects
and strategies, which you should be using if you want
your content to get top rankings within Google's
all-important index. Achieving such a goal for your
chosen profitable keywords will no doubt spell success
for your online marketing efforts. And you will be well
on your way to becoming a full-time online marketer -
there's no life like it!
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