Google's latest algorithm update tattles the tricky 
issue of "content farms" and "low quality" sites.

                                   


 



Google's Latest "Content Farm" Update - Here We Go Again 
Copyright © 2011 Titus Hoskins


Google has once again upset many webmasters and site owners in their 
latest algorithm update, supposedly dealing with the whole issue of 
"content farms" and "low quality" sites. For those seasoned webmasters 
and e-marketers who have weathered countless updates from the little 
search engine that could, its deja vu all over again.

Don't panic just because Google has lowered your site or targeted 
keywords in their recent rankings.

There is a lot of buzz in the web/sphere from some high quality sites 
who feel they been unjustedly penalized by Google. See examples of these 
discussions here and here. To get your site classified as a "content farm" 
is perceived a major slap in the face because it means your content 
is not up to standard and not worth a visit from Google's users. For 
those sites who have received a steady income from this previous Google 
traffic, this is a major development or rather setback.
























(As reported by Sistrix - there seems to be a dramatic drop in search engine traffic stats?) 


Or is it really?

So Google changes its algorithm, it simply means savvy webmasters and 
marketers have to adjust their marketing and SEO tactics again in order 
to get back to the top of Google. In most cases, it simply means you have 
to change how you create content on your site. If you're pulling content 
from other sources such as RSS feeds, aggregators, press releases, article 
directories... then you have to change this practice and create more original
quality content which Google can't ignore if they want to stay the best 
search engine on the web.

Besides, other updates have shown that many dips in rankings bounce back 
after a couple of weeks or months. Google is constantly making adjustments 
and re-adjustments to its rankings. There's no reason to believe that this 
update won't be any different.



































Unless Google bans your site out-right from their listings, there are usually 
options the webmaster can take to increase their rankings. With the latest 
update you should take a very close look at your content to see why it has 
been penalized and deranked by Google. Ask yourself some hard questions:

Do you use duplicate content?
Do you place excessive ads on your pages?
Do you have any dead links on your site?
Do you have no unique content on your site?
What's the keyword density?
Do you have all unique content or what's the ratio?
How fast does your site/content load?
What is the bounce rate of your content?
How many pageviews per visitor does your site get?
How long do visitors stay on your site?
Does your site get repeat visitors?
Can your site be easily navigated?
How many Re-Tweets, Likes and Diggs does your content get?
How many comments does your content receive?
How many backlinks from authority sites do you have?

While the sky is falling, it is very hard to relax. Likewise, if you're 
losing thousands of dollars in lost revenue, it maybe even harder not to 
be worried. But past experiences have shown, if you contribute quality 
content and have a large visitor/user base utilizing your site, the search 
engines can't ignore your site for long. Your search engine rankings and 
traffic should come back, perhaps even stronger than before these latest 
updates.


































But you would think that Google with all its resources could bring in these changes 
in a more gradual controlled way, one which slowly lowered the rankings of these 
sites over a longer time period, if indeed they are of a lower quality. Unless of 
course, Google wants to make a bold statement with this latest update to make it 
perfectly clear it won't tolerate low quality sites and wants everyone to know it. 
No matter how many innocent sites and lives it temporarily disrupts.































Regardless, it will be few more months of tumoil before things settle down 
again for a short time until Google comes out with another major update. 
One which will no doubt, also upset and please just as many site owners 
as this update has and it will deja vu all over again. 


One final note:


Does it pay to use only UNIQUE CONTENT?

Back in  2008, Buzzle changed its rules and started accepting only unique
content from its members. As you can see from the charts from Compete.com,
Buzzle's traffic numbers have increased better than its competition.
Other rankings, no doubt, played a part in this but I believe this
"unique content" played a major role for this increase.

























































Going forward, perhaps it is indeed better for your SEO and Search Engine 
Traffic to make all your content as unique as humanly possible. But don't 
bet the farm on it!

Related article:

Who Died And Made Google God?



...

The author is a full time online affiliate marketer who operates numerous 
niche sites. Titus Hoskins Copyright 2011. 



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