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Let Google's Algorithm Show You The Traffic
Let Google's Algorithm Show You The Traffic
Copyright © 2007 Titus Hoskins
Recently Rand Fishkin of Seomoz.org brought together
37 of the world's Top SEO experts to tackle Google's
Algorithm, the complex formula and methods Google uses
to rank web pages. This ranking formula is extremely
important to webmasters because finding which factors
Google uses to rank their index is often considered
the Holy Grail of site optimization.
Google's ranking factors affect how and where you are
listed in their search engine results or SERPs. Since
obtaining top positions for your targeted keywords often
spells success for your site, knowing Google's ranking
factors can be very beneficial.
Every experienced webmaster will know Google is the
main supplier of search engine traffic on the web, getting
listed on the first page or anywhere in the top 10 positions
for popular keywords will result in plenty of free quality
Briefly listed below are some of the main ranking factors
you should be optimizing your web pages for in your
marketing. The majority of these ranking factors will
be very familiar to most webmasters who take full
advantage of any and every SEO tactic which will
give their site an edge over their competition.
Here are some of the main ranking factors to consider:
1. Keywords In Your Title And On Your Page
Place your keyword or keyword phrase in the title of your
page and also in your copy. Many webmasters use variations
of their keywords on this page and also include it in the
2. Keywords In Your URL
Keep your page on topic and place your keyword in the URL.
Use your keyword in the H2, H3... headlines. Place it in the
description and meta tags, place it in bold/strong tags, but
keep your content readable and useful. Be aware of the text
surrounding your keywords, search engines will become more
semantic in the coming years so context is important.
3. Create High Quality Relevant Content
Have high quality relevant content on your pages. Your
content should be related to the topic of your site and
updated regularly depending on the nature of your site.
4. Internal Onsite Linking
Internal linking is important to your overall ranking. Make
sure your linking structure is easy for the spiders to crawl.
Most suggest a simple hierarchy with links no more than three
clicks away from your home/index page.
Creating traffic modes or clusters of related links within
a section on your site has proven very effective for many
webmasters, including this one. For example, creating a
simple online guide on a subject related to your site's topic
can prove very beneficial. Keep all the links connected and
closely related in subject matter and don't forget to have
occasional external 'anchor keyworded' links coming to these
internal links on your site instead of to your homepage.
Deep build your links.
5. Only Linking To High Quality Related Sites
Don't forget to link to high quality PR related sites. Linking
to high quality sites shows the search engines your site is very
useful to your visitors. Build relationships within communities
on the topic of your site. Be extremely careful not to link to
bad neighborhoods, link farms and spam sites... when in doubt,
don't link out!
Unless your site has been around for years and is well
established and trusted by Google, this factor will have an
adverse effect on your site's overall ranking. Linking only
to high quality content sites will give your site an edge
over your competition.
6. Global Linking Popularity
One of the major ranking factors is the Global Linking
Popularity of your site. You should try to build plenty
of inbound links from quality sites. One simple and
effective way to do this is through writing articles
and submitting them to the online article directories.
Only related sites will pick up and display your articles
with your anchor text links back to your site. These are
But don't just write articles to get links, write quality
content that will help the reader first and the links will
come naturally. Also remember an article is an extremely
good way of pre-selling your products and gaining trust
with your potential customers.
7. Anchor Text Is Very Important
Anchor text is an important factor your must not forget
to use. Perhaps more importantly these inbound links should
be related or relevant to your site's topic, which will
play an important role in your rankings. Don't ignore the
text surrounding your links and use different anchor text
links to avoid keyword spamming.
Keep in mind, as search engines become more semantic, the
whole text of your article will probably be considered your
anchor text, thus making articles even more important to your
8. Number And Quality Of Your Inbound Links
Your inbound links should also come from related high Global
Link Popular sites. The more links your have from these popular
related sites the higher rankings you will get. Many SEO experts
suggest you should have a steady stream of new sites (inbound
links) added each month to keep your rankings growing. These
links will age and increase your rankings after 4 or 5 months.
Both quality and quantity is important.
9. Reliable Server And Service
Like any business, Google is only serving up a product (SERPs)
to its customers, this service must be continuous and available
at all times. Made sure you have a good reliable server because
any extended downtime when your site is inaccessible to the Bots
may be detrimental to your rankings. If it is down for over 48
hours, you could be dropped from the index. Ouch!
10. Duplicate Content Is A NO NO!
Make certain you don't place duplicate content on your site.
This may affect your rankings and get your pages thrown into
the supplemental index. Be careful not to use duplicate title
or mega tags on your pages as this will lower and disburse your
internal page rankings, resulting in poor optimization.
Furthermore, as mentioned earlier, be extremely careful who
you link out to from your site. Avoid spam sites, link farms
or selling links. Although it is a bit outdated, using the
Google Toolbar will still give you a general overview of a
site's PR or Page Rank.
These are some of the most common and important ranking
factors Google uses to rank and display their search engine
results. Optimizing your site or keywords for these factors
can prove very beneficial and rewarding.
There are many more factors so you should use the Seomoz.org
link in the resource box below to get all the gory details. For
any novice or experienced webmaster it makes for a fascinating
read and is extremely helpful in tackling Google's complex ranking
system or algorithm. Conquer it and an endless supply of free
organic traffic is yours for the taking.
The author is a full-time online marketer who has numerous niche
websites, including two sites on Internet Marketing. For the latest
and most effective web marketing tools and software try his main
PR6 site: Internet Marketing Tools
Copyright © 2007 Titus Hoskins.
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