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Google's New Search Engine: YouTube
  
A light-hearted, yet serious look at how Google may use YouTube in
the coming years, especially in regards to organic search results.

Titus Hoskins




My name is and I am an artist, writer and webmaster. I am also a former art teacher who has been a full-time Online Professional Marketer for the last 8 years. Bizwaremagic.com is my main website, but I have many more. You can follow me on Twitter, Linkedin and Google+.

Google Spot! Google's New Search Engine: YouTube Copyright 2010 Titus Hoskins Figuring out Google's true game plan offers endless amusement for a professional online affiliate marketer like myself. Countless hours and days are spent just trying to figure Google's next moves. Since my livelihood depends upon it, keeping a close eye on the search engines (especially Google) comes second nature to me. In the process, I sometimes have to speculate and form opinions that may not be in the mainstream or in many cases, opinions and views which appear completely ridiculous to anyone who is not practicing the world's youngest profession - Internet Marketing. Recent changes within both Google and YouTube have sent my thought processes into overdrive - I just love connecting the dots, imaginary or otherwise! What changes you ask? Well, for one Google has moved all its YouTube users into its Google Accounts. This means you can no longer logon to your YouTube account using your old username and password - you have to now logon through your Google Account. Small change you say. Not really. This now means Google has moved all those countless YouTube subscribers directly into its main system. It probably makes utilizing all those vital stats and user information much more easier to process, especially when it comes to Google's search engine. Manipulating data and collecting web user behavior is Google's lifeblood, getting this constant flow of raw YouTube data is like a major transfusion for Google. If Google were a vampire, it would be like getting a fresh blood source every millisecond - sorry I have been watching too many episodes of True Blood lately. YouTube, which is owned by Google, is the premier source for videos on the web. Alexa ranks it third in terms of traffic on the web, after Google and FaceBook. However, making it pay or justifying its enormous cost to its shareholders must be somewhat of a headache for Google. Adding Adsense codes to the videos helped solve this problem and made YouTube more viable, but further justification was probably needed and demanded. How can YouTube be used as a search engine? More importantly, how can YouTube's constant flow of real live surfers' ratings and behavior data make Google a better search engine? Recently, many changes were made in the YouTube interface, especially in how users could rate the videos displayed. Gone was the popular Five-Star system, only to be replaced with the simple Like or Dislike buttons, a system which would seem familiar to any FaceBook user. A much more Black or White rating system, no more gray areas to contend with if you're a major search engine processing endless amounts of data every millisecond. Now here is where the speculation comes in, one can't help but look at all these changes from a "search engine" angle. Google's main problem has been the unstoppable buying and selling of links among websites and web marketers, making Google's organic search results more or less corporate billboards for the individuals and companies with the biggest budgets to spend on SEO services and keyword manipulation. Getting true democratic listings and rankings have become nearly impossible, even for a search engine with Googlian resources like Google. That's where YouTube's true worth is paying off for Google. It has actual ratings by actual "real live" web users and not some fake phantom systems constructed and used to influence organic search. Valuable subscriber data and opinions which can help Google democratically rank web content, which was the original goal of Google in the first place. Social networks and bookmarking sites are playing an ever increasing role in organic search simply because their ranking/rating systems are much, much more difficult to manipulate by the hordes of multi-national companies just now realizing the true commercial value of organic search. As these deep-pocketed companies bombard the search engines with bought links and content, more truly democratic rating systems like those in YouTube, FaceBook, Twitter... will become much more valuable. These web-based and community driven ranking and review systems will no doubt be the future of online search. These actual comsumer reviews and user ratings will dominate organic search in the search engines of tommorrow. In addition, videos are becoming more and more common in SERPs and having a massive rating system such as YouTube will be invaluable to Google in the coming years. Turning YouTube into more of a search engine could really prove to be a very smart move on Google's part, especially when you consider FaceBook is developing its own rating system and stepping into the search engine arena. And you thought YouTube consisted only of pimply-faced kids showing the latest wedgie video - silly you. .... All views, opinions and conclusions are solely those of the author, who is a full-time online affiliate marketer. He runs numerous niche sites, including two highly ranked sites on Internet Marketing Tools. To get valuable marketing tips for free click here: free marketing courses Titus Hoskins Copyright 2010. If you truly found this article and content to be helpful, informative or totally entertaining - could you please Bookmark it in some of the Social Network with the AddThis button. I will thank you and the SEO Gods will thank you! Don't forget to BOOKMARK & SHARE this PAGE - AddThis Social Bookmark Button


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