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Why The Day Job Killer Is Not For You 
Review - Copyright © 2007 Titus Hoskins


In the back of my mind as I was slowly reading Chris 
McNeeney's sequel to his popular 'Affiliate Project X' 
ebook, I kept thinking this is just too mean. I would 
never use some of the tactics described in 'Day Job Killer'. 
No way boss.

It is too ruthless, too heartless and much too clever
for someone like me!

First, it should be explained this ebook is a short, 
cut to the bone sampling of some of the affiliate
marketing techniques for using PPC advertising 
programs such as Google Adwords to sell affiliate 
products. Although these marketing tactics can just 
as easily be applied to selling your own products.

The writing is crisp and to the point. No fluff,
no filler, just step-by-step information on what
you should do to turn a profit in your Pay Per
Click advertising.

Second, this is not a book for beginners, you have
to know the lingo and be somewhat familiar with online 
affiliate marketing to enjoy the full benefits. Although 
a complete novice could take many of the points listed here 
and use them, this ebook was written for those who know 
their CTR from their CPC. If you're already scratching 
your head this book is not for you. Instead, it is for 
someone who wants advanced marketing techniques which 
does require some marketing savvy to pull off.

Third, many of the marketing techniques in this book 
are ruthless and may not be everyone's cup of tea. 
It can be downright brutal, for example, there's 
something called CAMPAIGN NUKING - where you go in 
and steal an Adwords campaign from another marketer 
and use this book's techniques to underbid them and 
basically nuke their advertising campaign.

Another technique called the 'The Leveller' where
you ambush a marketing guru and take his customers
right from under his nose. Ingenuous ways of
making sure you get the affiliate click and sales
instead of the big name guru or vendor.

Personally I have been an affiliate marketer for
over 5 or 6 years now and making a good full time
living at it. My marketing model is slightly different
since I use organic search to target my keywords;
therefore the majority of my traffic and customers are
supplied free. Even so, I found many helpful hints
on how to improve my own online marketing.

You must also realize, building a content/organic 
marketing system takes months (more likely years) to 
create a profitable return. Using PPC programs like 
Google Adwords or Yahoo! Search Marketing is a totally 
different ball game and the returns can be almost 
instantaneous.

You join an affiliate program such as ClickBank, 
Commission Junction, Amazon... pick a product, create 
an ad, find targeted keywords and then start a PPC 
campaign... in a matter of hours you can be in business 
promoting and selling your affiliate products online.

The Catch?

There is always a catch, otherwise everyone would
be quitting their day job and working on the net.
No boss, no daily drive, no nosy workmates, no measly 
wages, no 9to5 daily grind... instead you would be 
working at home or wherever in the world you would 
love to be, you would be your own boss and most 
importantly you would have plenty of money to burn.

So what's the catch? 

You really have to know what you're doing or you 
will lose money. PPC means you have to pay for each 
click/visitor to your site or affiliate link... bid 
too high or make no sales and you can lose your money 
faster than you can say 'Quit your day job!'

However, there are those who have perfected the PPC 
system and are making large sums of yearly income. 
The authors (Chris & Ken) of this book are supposedly 
bringing in over 7 figures a year from their affiliate 
marketing.

After reading this book and examining the techniques 
described, there's no reason to doubt that figure. 
Although I would liked to have seen the flip side of 
all those ClickBank earnings graphs, i.e. how much 
advertising revenue was actually spent to generate 
those kind of sales? But I also have been marketing 
long enough to realize if you know exactly what you're 
doing, you can make a lot of money quickly with online 
affiliate marketing.

The reason large sums of money can be made is because 
you can scale up and duplicate any profitable campaigns. 
Computers and automation can make handling thousands 
of keywords/campaigns possible and easy. Once you have 
figured out a profitable keyword/product/campaign just 
do as the book suggests - rinse and repeat.

Anyone can take the techniques in this book and use to 
them to increase their affiliate earnings. As an Amazon 
affiliate, I really appreciated the points discussed and 
as an affiliate marketer in general, there was a lot of 
useful information I can use to increase my earnings. 

Keep in mind, once you have a successful site and getting 
plenty of targeted traffic, sometimes it is only a matter 
of picking the right affiliate product or changing just
some simple words in your ads or on your site to greatly 
increase your conversions.

Anyone can take the marketing techniques described 
and set up their own online income source with the 
possibility of finally killing that day job.

But remember there is a large learning curve and it
will depend (like everything in life) on your own 
inventive skills and personal resources. You have 
to be creative, manipulative, savvy and sometimes 
downright heartless to succeed. The more ruthless 
and merciless you are, the better your chances.

As mentioned before, this ebook is probably
not for you. Then again, I have always been 
a bad judge of a person's character!



...

The author is a full time Internet Marketer with numerous
sites on the web, including two niche sites on Internet
Marketing. His main site is Internet Marketing Strategies
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