BWMagic's RSS Ezine: Firewall
BWMagic's List Building Newsletter
(Special RSS Edition) May 29 - 2005
Warm welcome to all new subscribers!
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Contents
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o RSS Strategic Positioning
o Brad Callen's Seo Elite
o Some RSS Goodies
o You must have a Firewall
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As we head into summer, I always find I don't
spend as much time on my sites as I should! But
this summer I plan to devote my time to studying
more about RSS and SEO Rankings - how it effects your
rankings for the different search engines.
I believe there are definite advantages and I will, of course,
keep you informed on my findings... keep reading...
o RSS Strategic Positioning
A while back I wrote an article on 'Chasing the Spider'.
- How Strategic RSS Positioning can Give Your Site the Edge'
- don't know if anyone has done any extensive research on the
SEO advantages of RSS positioning (I am not a techie or SEO
expert so extensive data analysis is a little out of my league).
However, I have noticed some marked improvements in my keyword
rankings from using Blogs/RSS.
So much so, that now basically whenever I want to target a
major keyword or subject area - I set up a separate blogs/feeds
for that topic. Over a couple of months this will bring up your
rankings in many of the search engines. Mainly resulting from
the numerous links you have linking back to your site. This
is not blog/rss spamming - you offer valuable information
in your blog then link this keyword rich content to your site.
And one of the easiest ways to do this is take a task you would
normally be doing and put it into a blog. This newsletter is a
perfect example - instead of just mailing it out to subscribers
I place it in this blog.
Company updates is another great source of blog material. So too
is a company 'getting to know you' blog - where everyone
contributes something to the blog - hey even Google is doing this.
Google's Blog.
Simple and easy way to 'flesh out' your site. Use the free
blogging sites or put blogs/rss on your own domains - most
professional marketers have hundreds of domains. (See below for
free rss scripts for your sites.)
Most notable improvements have come in my Yahoo rankings - hate
giving examples of rankings because they can change overnight and
you end up with egg on your face. But some phrases I am targeting
are 'how to build a web site' 'how to fix pc' 'notebook computer
buyers guide' (now these are not really popular keywords but they
do bring in some highly targeted traffic). You can check these
keywords in Yahoo and see if my site comes up.
Also note, any targeted keywords or phrases should have paid
sponsor ads on that page - it gives an indication that people
are converting those keywords into sales otherwise they wouldn't
be wasting their adverting bucks on useless keywords!
In Msn my keywords are rising but not as fast as Yahoo!
For Google, there is less call for cheers but I have noticed
(alongwith everyone else) that using blogs is one of the best
and fastest ways to get your keywords indexed by Google. I use
eBlogger which is owned by Google (not that its makes a difference
- it just the one I started with and although an independent
blog looks more professional - I have gotten used to eBlogger
and like it - besides I can host the whole blog/feed on my
own site).
Now, what I am really noticing is that my blogs act as a
traffic funneling system that funnels targeted visitors to
my main sites and keywords. That is, even in Google, if
you're not highly ranked for a keyword or phrase -so what-
you can draw traffic from related keywords that than click
your links to your very competitive keywords!
Blogs and feeds extend the reach of your site - pulling
targeted visitors to your keywords. Articles do much the same job!
It is a neat way of getting around the overly misused and
abused Google PR ranking system, many sites for really
competitive keywords can buy links on high ranked sites to
get top position for these keywords. Competing with sites
of PR7 or PR8 is a daunting task but even with a PR3 or
PR4 site using blogs/rss (or articles) is just another
smart way of skinning the cat - funnel traffic thru your
blogs and undercut your higher ranked competition.
You won't get as much traffic as these PR7 or PR8 sites
but you will get traffic - it does work - just try it!
Anyone who has had their blogs/rss feeds up for awhile
- know what I am talking about. I am just noticing this
trend as my blogs/feeds entries become more numerous
and better indexed by the search engines.
It's a major tactic or marketing technique that can result
in more targeted visitors to your sites - which means more
subscribers, customers and/or sales for your site. It's
also a major reason why anyone with a web site must have
a blog/rss feed if they want their site to remain truly
competitive in a very competitive field.
This is a great source of traffic that you're leaving on
the table if you don't have blogs/rss feeds set up for
your site or keywords.
Get those Blogs and RSS Feeds up and running before
the day is out!
If you need help - just download my free blog/rss guide
that quickly shows you how to set up a free blog/rss on
your site.
RSS Guide
And speaking of getting your rankings up - one of the
best SEO experts I have encountered on the web is
Brad Callen. His SEO Elite is a product you should have
if you can afford it - in any case just taking his free email
seo course will do wonders for your keywords and site.
Check it out here:
seo elite
o Some RSS Goodies
Here's a few free RSS goodies you might want to check out.
Build your own RSS feed/blog with these offerings:
Free RSS to HTML PHP Script
RSS Open Source for a lot of Goodies!
o You must have a Firewall
As related to last week's article on Spyware, here's another
one on Firewalls. Basically, a firewall is a filtering security
system that you set up on your computer or network - anything
going in or out must abide by your rules or security measures.
Read more here:
Firewall Article
Hope you have a great week!
Regards,
Titus
www.bizwaremagic.com
"God is in the details"
'A popular aphorism with the architect Ludwig Mies van der Rohe
and the art historian Aby Warburg; attributed [Le bon Dieu est dan
le detail] to Gustave Flaubert but without verification.'
P.S. If you find this Newsletter helpful or mildly amusing
- why not tell your friends and online contacts about it.
Just point them to this blog. Or if you know someone who's
curious about Notebook Computers and will be considering
purchasing one in the near future - just point them to this link:
7 Factors You Must Check
Before Buying A Notebook Computer

