RSS Ezine: Surviving A Google Dance

BWMagic's List Building Newsletter
(Special RSS Edition) Oct. 23rd - 2005



Warm welcome to all new subscribers!


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Contents
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o How To Survive a Google Dance!


This week was a very nerve racking time for webmasters.
Google is in the middle of another one of her dances.
Jagger I believe its called this time.

When ever Google dances, I become very uneasy and
for good reason. Years ago, with the Florida Update,
my main site was nearly wiped from Google. Some of
it came back but not all.

This time around, I had a lot more strategies in place,
to help me weather this Google Dance. Those strategies
did help somewhat... my PR went up to PR5. I kept the
rankings for most of my keywords.

So here's a very detailed article on how you too, can
survive a Google Dance. Simple things you can do...


Simple Strategies For Surviving A Google Dance
Copyright © 2005 Titus Hoskins


Google is dancing again! A full tilt all out boogie -
a long drawn out rumble somewhere near cursor heaven.
My own keywords are going up, down and out the door.
Take your pick. Just want the bloody thing to stop.
My nerves are shot... three years of hard work may just
go down the drain and there's no end in sight!

Fellow webmasters will recognize my slight desperation,
my total sense of unease when Google dances. It all has to
do with pre-conditioning, psych majors will know this,
I am well conditioned to react. I have been burnt horribly
by Google dances in the past so my panic is almost palatable.
Forget Pavlov's dog, when Google dances, webmasters like
me salivates.

And Google is really dancing this time, Jagger has nothing
on this baby. Nobody dances like Google, even puts Seinfeld's
Elaine to shame. And if you're new to the webmaster's favorite
folly, a Google dance happens with Google adjusts its ranking
algorithm, causing a ripple effect and adjustments in the
rankings of keywords. Sites move up or down. Previous major
Google dances have been called Florida, Austin, Bourbon...

When Google dances, webmasters sweat bullets. And it's not
all in their heads. It's not psychosomatic. Horror stories abound,
about honest hard working webmasters (not a black hat to be seen)
suddenly waking up to find their site or sites gone from Google.
Thousands of daily visitors/customers to their site vanish
in an algorithmic fog overnight. Swift. Brutal. Painful.

Gone, top ranking keywords nowhere to be seen. Gone, visitors,
visitors, visitors. Gone, sales, sales, sales...

More times than not, the sites come back or regain their
positions (rankings for popular keywords - for the totally
uninitiated, keywords or keyword phrases are what people type
into search engines to find what they're looking for), keywords
are the conerstones of the whole Internet. Without them, the
Internet as we know it, would not work.

Mastering Google means mastering your site's keywords or phrases.
Get a top ten SERPs ranking for your keywords and changes are
very good you will have a successful site. Webmasters work
for years getting their site's keywords up into the
top keyword ranking spots. Countless fortunes have been made
by those who have mastered the game. Countless fortunes have
tumbled when Google dances.

Of course, the sensible thing to do is for all webmasters
to unite and bring Google down a peg or two. At least in our
own minds, if not in the real world. Don't place so much
importance on Google. Yes, it's very important, but snap out
of it. The more webmasters whine and moan about Google's
erratic dances, algorithm and rankings - the more power we are
giving Google.

Why is Google still so important to webmasters? MSN and Yahoo
are gaining ground but Google is still the top dog and here's
why: As far as the search engine market goes, whether it's
wearing a halo or a cursor, Google is still the only game
in town. According to Alexa, a company that tracks web traffic,
the top three sites on the Web are 1-Yahoo, 2-MSN, and 3-Google.
However, when you compare where people go on these sites -
search.yahoo.com accounts for only 9% of Yahoo's traffic and
search.msn.com only 7% of MSN's total traffic; whereas most
of Google's traffic is search traffic. This is a big distinction.

Once burnt, twice shy. Years ago, the Florida Update totally wiped
my site from the Google Radar. Hence my total apprehension
when one of these dances comes along. I wanted my site to survive
the next Google dance so I put some simple strategies into place that
would hopefully help me weather this and future Google dances.
Strategies that you might also find helpful to fight your
own private battle with Google.

Here's what I did and what you can also do:
Click Here to read the rest of this article



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Have a great week!



Regards,
Titus
http://www.bizwaremagic.com




Many of life's failures are people who did not realize how
close they were to success when they gave up.
Thomas Alva Edison


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