Bizware RSS Ezine: Free Marketing Tools

BWMagic's List Building Newsletter
(Special RSS Edition) Oct. 16th - 2005



Warm welcome to all new subscribers!


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Contents
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o My Top 5 Most Effective Free Marketing Tools


There are many free marketing tools and resources
that are very effective if you know how to use them
properly. Marketing tools that can help you plan
an Internet marketing system that will surprise and
reward you time and time again. The trick is in how you
approach your online marketing and how you use these
marketing tools.

You must start at the very beginning.

Everything on the Internet is Keyword Driven or Keyword
Powered. Unless you start with this premise, unless you
make it your starting point, unless you realize the
Internet is run, not by humans, but by algorithms and
the search engines - if you don't believe that, then
you're wasting your time.

It's a pure numbers game, make the numbers work for you
and you will succeed. Have more numbers on your side, and
you will beat out the competition. It's as simple as that.

Before you even start a marketing web site - you must
check the numbers! Is there anyone searching for the
product you will be selling on your site. If so, how many?
Are there other sites selling the same product, if so,
how many?

Where do you check those numbers? There are simple
tools and sites that will give you the answers. I use a
free site www.nichebot.com - it will give you how
many people are searching your keyword each month,
it will also give you the number of competing sites
targeting the same product. It will also even give
your the ratio - how stiff the competition will be.
Lower the ratio - the better the chance you have
of succeeding with your product.

I also check my keywords with http://www.pixelfast.com/overture/ -
it will also give you how many searches are made
in the previous month for your keyword. But it will
also give you what other marketers and businesses are
willing to pay for a single click to your keyword. This
will tell you if your keywords are profitable, if other
marketers are willing to pay 'x' amount for your
keywords - chances are it's a profitable keyword or
phrase.

Next, I use the Google Bar which tells me how much
PR ranking each competing site has according to
Google. Three thirds of my search engine traffic
comes from Google - I make it a point of targeting
this traffic. Google ranks each page on the
Internet with a PR ranking - 1 to 10. Higher is
better. If many sites with PR5 or over are competing
for your chosen keywords - the competition might be stiff
and you can choose other keyword phrases.


Articles are the most effective free tools I have
found. An article is just a free marketing tool, one
that you can use to your advantage. Again, we go back
to your keywords - you must put your keywords into
your marketing articles. Focus on one or two keywords
per article - but don't simply stuff your article with
your keywords, make your article truly informative
so people will read it and other webmasters will
want to put it on their sites.

Used properly, article marketing is a very effective
marketing system that can drive targeted traffic to
your keywords and your site.

One other free tool I must mention. That is RSS.
RSS (Really Simple Syndication) is the best free
instrument you can have in your marketing toolchest.
RSS It!

Even using a free blogging site like www.blogger.com,
which is owned by Google, can have a very beneficial
effect on your keywords. Just start a blog on the major
keywords of your site. Make your blog informative and
entertaining but always keep your keywords in mind. It
will move your site up in the rankings and now that Google
has introduced Blog Search - your blogs will even bring
you more traffic.

If your marketing is stalled, if you're stuck and don't
know what to do next or can't afford expensive SEO services or
buying your own traffic. Then just have a look at the free
resources listed above, try them, use them, and you
will soon have an effective marketing system in place.

Simple works best. This system works. But you have
to at least give it a try.



o Best Free Affiliate Marketing Education!


If you want some of the best free marketing information,
look no further than Ken Evoy and SiteBuildIt. Ken
offers some of the best free affiliate resources that, in
my honest opinion, is 'the' best you will ever find.

Click the link below to download some of Ken Evoy's Sitesell
free ebooks:

Free Marketing Courses



Have a great week!



Regards,
Titus
http://www.bizwaremagic.com



Good advice is always certain to be ignored,
but that's no reason not to give it.
Agatha Christie

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