RSS Ezine: Promotional Calendar

BWMagic's List Building Newsletter
(Special RSS Edition) August 1 - 2005



Warm welcome to all new subscribers!


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Contents
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o #1 in MSN And Other Bad News!

o Google Tries to Patent RSS Text Ads

o Is Google Creating Its Own RSS Powered Operating System & Browser

o Viral Marketing Techniques That Every Site Should Be Using

o Tinu Is The Only Game In Town















o #1 in MSN and other bad news!


As I reported last week, I would try and keep you informed
with my marketing campaign for DATEwise eCalendars. This
is a great little promotional tool that sits on a user's
desktop with your LIVE LINKS - company logo, sales message
and email contact.

My goal is to try and place DATEwise in all three
of the search engines - on the first page or it doesn't
count!

So far, it's only been a week but I have managed to put one
of my major keyword phrases 'free desktop calendar' in MSN.
Unfortunately, as most web marketers know, a #1 in MSN is
virtually useless in regards to large amounts of traffic,
Google is the only search engine that counts. Maybe that
will change but I am not holding my breath.
http://search.msn.com/results.aspx?FORM=MSNH&srch_type=0&q=free+desktop+calendar

Why is #1's in MSN and Yahoo worth so little? Because they
don't bring in the traffic. Plain and simple. Any SEO expect
worth his/her salt knows this. Anyone with #1 ranked keywords
in all Three Sisters of Mercy - know that Google is the one
that really counts.

Why is this? You ask...

According to Alexa, a company that tracks web traffic,
the top three sites on the Web are 1-Yahoo, 2-MSN, and 3-Google.
However, when you compare where people go on these
sites - search.yahoo.com accounts for only 9% of Yahoo's
traffic and search.msn.com only 7% of MSN's total traffic;
whereas most of Google's traffic is search traffic.

This is a big distinction. Google still gets most of the
search traffic on the web.


However, there is a silver lining in all this - MSN traffic
spend more money than the other two. Latest data presented
by Score Networks, Inc. shows MSN searchers at 48%, Google
searchers at 42% and Yahoo at 31%. So MSN searchers were 48%
more likely to purchase online than the regular Internet user.

Guess that counts for something!


My campaign is not going as planned, I have not hit in Google
or Yahoo but I am keeping my fingers crossed. Should hit this
week unless the competition for my keyword phrases is a little
stiffer than I figured from looking at the PR rankings of the
first page SERPs.

They should hit this week, I will keep you posted.



o Google tries to Patent RSS text ads

Perhaps, one of Google's most brilliant (some believe absurd) moves,
happened just recently. It has applied (via Nelson Minar, a Google Engineer), for patent rights to transmit ads through RSS feeds.
This is still pending and it sounds a bit silly but stranger
things have happened. If successful, Google is looking at a huge
market in RSS ads - the potential is mind boggling.

RSS Patent



o Is Google creating its own RSS powered Operating System & Browser

There are rumors flying around the web, that Google is creating
its own RSS powered Operating System and Browser. How do such
rumors get started and passed so quickly around the net. Maybe
this post is not helping matters but you have to wonder, if Google
wants to remain competitive in the Search Game - it has to
tuckle its competition head-on.

This means offering the services that its competition offer
- sounds reasonable. MSN's browser and Windows OS should be
two elements Google would be considering.

Flush with cash with its IPO, Google is now worth around 80 billion,
resources and funding is not a problem for anything it wants to
develop. Why not create your own OS? Why not create your own browser?
Those two elements have a direct bearing on how much search
traffic you will get. Why not secure more traffic by venturing
into MSN's territory.

Google did the same thing with gmail and you really have to
wonder will they do the same with an operating system and browser?
Besides, even with 80 billion - wasting a $10 domain registration
is totally foolish. Google owns the domain for 'gbrowser.com'!



o Viral Marketing Techniques That Every Site Should Be Using

Helpful article on some viral marketing tips you can use
for your site. Read the article here:
5 Viral Marketing Techniques



o Tinu is the only game in town

When it comes to RSS, Google and Traffic, Tinu, of
Zerocosttraffic.com is the only game in town.

I am amazed again and again with the amount of high
quality content she has on her site. Hard to believe
it's coming one entity!

If you want to know about RSS/Google/Traffic/ spend a
few days digging thru her sites...you will not regret it.




Have a great week!



Regards,
Titus
Promotional Calendar




Art is the triumph over chaos.
John Cheever

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