Bizware RSS Ezine: Desktop Calendar

BWMagic's List Building Newsletter
(Special RSS Edition) August 15 - 2005



Warm welcome to all new subscribers!


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Contents
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o Topping the Search Engines

o Extend the Reach of Your Site

o History of Google


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o Topping the Search Engines

My campaign for 'Promotional Desktop Calendars'
finally hit in both Google and Yahoo this week.

#1 in Yahoo and #6 in Google for 'free desktop
calendar' - I was already at #1 in MSN last week
for the same keyword phrase. However, I am still
struggling with the more targeted and potentially
more lucrative keyword phrase - 'promotional calendar'.

Check Your Keyword Rankings in Google, Yahoo and MSN Here!

You will generally find the 'keywords' that pay
are a lot more competitive - webmasters and marketers
are already targeting those keywords and some of
these marketers or companies have deep pockets.

It still can be done, just takes more work and a
little more planning. It also takes time to build
deep links to that phrase but it can be done and I
will keep you posted.

Anyone reading this can shoot me an email and I will
answer your questions if I can...

Just a few observations, a #6 listing in Google is
worth more than #1's in both Yahoo and MSN combined.
Google delivers the traffic - anyone marketing online
will learn that fact very quickly.

What's even more important, Google supplies SERPs
results to other Google Enhanced search engines...AOL,
Dogpile, etc. getting a #1 in Google should be
anyone's goal!

As for the DATEwise Desktop calendar - it's a great
promotional tool that can be used with any website.
It's a custom design job tailored to your website or
product so it's on the expensive side but it will put
your links right where their belong - on your visitor's
desktop.

Location, location, location - whether you're selling
real estate or marketing an online product or site
- it's still a major selling factor that has to be
reckon with. Placing a link to your website on thousands
of desktops can be very valuable to have. This desktop
calendar is perpetual, so users will have it on their
desktops for years to come.

You can download a free DATEwise ecalendar here and
check it out - let me know what you think of it.

Free DATEwise Desktop Calendar

Don't be too shocked when or if you come across my ugly
mugshot. It's the concept you're judging! This desktop
calendar can extend the reach of your site - place it on
desktops around the globe. Neatly packaged with LIVE LINKS
to your site or product, along with your contact
email link.

Extending the reach of your site is a major factor
in its success. Read more below on this subject...



o Extend the Reach of Your Site

Successful websites extend their reach far and wide!
They build links, connections, partnerships, use
whatever means they can to extend the reach of their
sites. You should do the same with your site.

By extending the reach of your website you will
create greater exposure, bringing in more targeted
traffic, leads and sales. It will also greatly
increase the importance of your site - boosting name
recognition and increasing your site's visibility.

One of the best ways, of course, is link building.
We need to build links to related websites around the
web. If you want to check your link popularity - this
is what I use to check my link popularity.
Link Popularity Check Download

You should also use google alerts - it will tell or alert
you when someone places your link on their site.

You must build links, one of the best SEO resource
person/product I have found is Brad Callen. Try a free
trial of his email ecourse and you will see what I mean.
One of the best.Seo Elite

Here's some of my best techniques for extending the
reach of my site, some of these are very simple, some
more complex.

- My #1 method of extending the reach of my site - writing
articles. Get one way targeted links placed all over
the web by writing simple 'how to' articles on the topic
or theme of your site. More info on this here:
Article Writing

- Viral desktop applications like the DATEwise desktop
eCalendar - you can extend the reach by placing links
directly on the desktops of your visitors. Also great
for building brand recognition.

- Old fashion link building - finding related websites
and asking for reciprocal links is still one of the best
ways to extend your site. Takes a bit of hard work but
it pays off big.

- Make sure you have a bookmark link on all your pages.
You might also want to make a favicon - small logo
that goes with your bookmarks.

- Ezine or Newsletter - you can reach and keep reaching
your site's visitor's by building your own opt-in
list newsletter or ezine.

- Viral ebooks and reports - these can be simple 'how-to'
ebooks on topics related to your site. I have a couple
on my site - One on RSS List Building and the other on
Opt-in List Building Toolkit.

- Forum posting - becoming a regular poster on all the
online forums will give your site greater exposure and
build site or brand recognition. List of forums here:
Bizwaremagic's Internet Marketing Forums

- Off-line Advertising - placing your site's logo or url
in off-line places, billboards, t-shirts, caps, etc.
This will also extend the reach of your site.

- Burning your best programs or information on CDs, DVDs or disks
and distributing these around to all interested parties will
create more brand recognition.

- RSS feeds and Blogs - This may prove to be the granddaddy
of ways to extend your site. The original name for
RSS stood for 'Rich Site Summary' - you would make a
summary of your website and syndicate it to all interested
parties. Other webmaster will take your syndicated RSS feeds
and place them on their sites. You make mini satellite
sites of your content all over the web!


These are some of the best ways of extending the reach of
your site. There are many others but trying just a few of
these will bring in more targeted leads and traffic to your
site. It will also boost site creditability and more importantly
it will also boost sales.



o History of Google

You should get to know everything you can about Google.
Even speculative articles like this one about where Google
may be going - is worth reading.

I had originally called this article 'Google for Goooooooood, Is
Google Searching for Divinity?' but that title was 'too far out
there' and may offend too many people. It was written as a
personal reflective look at Google's history and role since
1998. The title of article now is 'Everything you wanted
to know about Google but were afraid to search for...'
You can read it here:
History of Google



Have a great week!



Regards,
Titus
Promotional Calendar



The Internet is the most important single development
in the history of human communication since the
invention of call waiting.

Dave Barry


P.S. If you find this Newsletter helpful or mildly amusing
- why not tell your friends and online contacts about it.
Just point them to this blog. Or if you know someone who's
curious about Notebook Computers and will be considering
purchasing one in the near future - just point them to this link:

Notebook For Students