Have you ever asked yourself - just how
do ordinary marketers turn themselves into
super marketers - with the ability to earn
obscene amounts of money in just a few
days or months?
The answer is simpler than you think!
Successful marketers are the ones who have
'captured' the e-mail or contact information
of their customers.
It's as simple as that!
Somewhere along their marketing process - successful
marketers have captured or obtained the e-mail of
their customers or visitors.
They have set out from 'day one' to capture thousands
of 'targeted' e-mail prospects? In other words they have
made list building a major part of their business.
But just how do they do it? How do they 'capture' or
'build' contact lists in the tens and hundreds of thousands.
Their method may surprise you if you're not familiar with
it but it's as simple as putting up a web page.
Here it is - in three words.
Lead Capture Pages.
These web pages capture the e-mail addresses of your
customers or visitors.
These web pages are simple, straight forward and direct.
They ask for your e-mail address in exchange for
free information - newsletter, report, info product or ebook,
or a free goodie - some hot software product or service.
In other words, a simple bribe or offer for you to
sign up for further information and contact.
The smart marketer will always direct you to this lead
capture page FIRST before they present to you their
affiliate product or service.
It is the 'key' to building a large targeted list of
prospects for that product or service. It usually takes
6 or 7 e-mails before someone finally buys.
The more tempting your free product or offer - the faster
you will build your list. If the visitor or customer
wants your bribe - they will cough up their contact
information.
Every visitor or customer - whether they come from
joint ventures, pay-per-click, search engines, or your
affiliate program - first goes to this lead capture
page so you can collect their contact information
for further follow up.
If you're a super 'guru' affiliate marketer - your
name (in itself) may become your major selling point.
Other marketers will want to sign up to your newsletter
just to get your tips and advice.
So if you want to build your list - you have to start
making those 'lead capture pages'!
If you know html and are used to creating web pages
you should have no problems. Just make and test the
pages to see what offers are working the best.
If you need help in designing these pages or if you
want to make hundreds of lead capture pages in a
hurry - there's always a handy piece of software
that makes the job easier.
You might try Raymond McNally's 'Affiliate Page
Creator'. If you plan to do a lot of affiliate
marketing it's a real handy tool to have.
Still wondering how all this works!
Click this link
www.rtdwebsolutions.com/ra.cgi?adminid=252&id=7073and you will land on an 'actual lead capture page'!
While you're there - look around and don't forget to
have a peek at McNally's Affiliate Page Creator.
While exploring that page and link - think about
what you have just read and it will gradually
dawn on you.
You have indeed found the 'real' secret to list building!
Titus Hoskins
www.bizwaremagic.com
