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TurboCharge Your Site With Article Writing
TurboCharge Your Site With Article Writing
Writing articles related to your site's topic and
syndicating these articles all over the web is
a very effective way of marketing your site. This
simple, yet effective marketing strategy will
deliver targeted visitors, increase your
rankings and boost your sales.
In essence, article writing will 'TurboCharge'
Although it sounds more like a catch-phrase from
a marketer's hype-fest, its the most appropriate
phrase to describe the effect article writing will
have on your web site. It perfectly sums up
the major benefits of article marketing.
Article writing will quickly:
* boost one-way links to your site
* help you brand your name or site
* help sell or pre-sell your products
* bring in plenty of targeted traffic
* give you and your site more creditability
The effects can sometimes be jarring...
One minute, your site is humming along at its
regular pace, then suddenly, you check your
web logs and your stats has doubled or even tripled.
There is a massive flood of visitors coming to your site.
Sometimes, it may only be one site which picks up
your article and features it in their ezine, bringing
in targeted visitors to your site. Other times,
it may be many sites and ezines displaying your articles,
causing a large influx of guests to your site.
All of the above has happened to me!
First, some background - I had heard other marketers talk about
the effectiveness of article writing for so long, I decided to
give article writing a test-run and see the proof for myself.
All good marketing theories need to be tested.
Let me add, I am a 'marginal writer', grammar was
never my strong point. I wouldn't know a dangling participle
if I saw or wrote one. Despite my own limitations, I forged
on... writing over 30 articles since January of this year
- to view these articles and find out where some of them
ended up, just google my name
Except for a few generic marketing articles based upon my
own experiences - I concentrated my articles on three
main topics within my sites: RSS, Notebook Computers and
Spyware. Finding and researching material for articles
was not a problem. Online forums, subscribers' questions,
and my own marketing tasks were a great source of ideas.
Compiling and writing original articles that would stand
out from the crowd was the hard part.
Here are some pointers that I learned about article writing
that may also help you:
Find the Right Title - Choosing the right title will make or
break your article, keep it short and put the main benefit of
your article in your title, i.e. what will readers actually
acquire from reading your article? Writing self-indulgent
articles don't perform well at all. For example, my article
'A Leisurely Portrait of the Internet!' was a pleasure to write
but it went nowhere - resulting in little or no traffic/links.
On the other hand, my latest article 'Google Sitemaps Explained
- How to Use Google Sitemaps' was picked up by some major
Keep Your Article Short and Concise - If you want your article to be
pick up by ezines and placed on sites, keep it short (300-1200 Words)
and to the point. I find articles in the 700 - 900 word range do
very well, longer articles less so.
Do A Spell and Grammar Check - Use a spell-checker or
WordPerfect to check your articles. I also use Google as my
proof reader. Not sure of a word or phrase, just google it!
Keep in mind, if you make simple typos, or careless grammar mistakes,
your articles may be circulating with Your Name and Your Mistakes...
so do whatever it takes to present the most professional article
that you can muster.
Resource Box - Like the title, you must point out the benefits of
clicking your links in your resource box which is displayed
at the end of your article. Offering a free ecourse or ebook I found
will improve your 'click thru rate'. Newsletter subscriptions
also works. If you have presented a well written article that
the reader has benefited from, that reader will want more from
you - whether it's information, advice or even a freebie of some kind.
Another crucial point about resource boxes, if you're keyword
marketing, place your keyword or phrase in the anchor text of
your links. Google will reward you handsomely for this simple
little detail. So will the other search engines.
Be Unique - Find your own voice. Be distinctive. Make yourself
and your site stand out. But don't go overboard, writing concise,
informative and helpful articles will bring enough interest and attention
to your site. Narrowing and focusing in on one subject area will
eventually make you an expert on that topic or subject.
Syndicating your Articles - Online article directories are very
good for this. Listed below are the major ones I use to get my articles
Simple tracking tips, if you want to check the performance of
difference article directories - just make a minor change in
your article as you place it in each directory. Then as your
article is spread around the web - you can check its source.
However, always keep in mind, the NET is a 'numbers game' the
more links you have out there the better your success rate.
So spread your articles far and wide, and remember to also
place your articles on your own site. To find out just how far
articles have traveled, just place your article's title between
quotation marks and Google it...like this:
My experiences with article writing were very beneficial to me. I
was a little surprised at the high quality sites picking up and
displaying my articles: addme, sitepronews, thetechzone,
bonafidereviews, wwwcoder, buzzle, icemelon, devshed... and many more.
It has tripled my site's links since January, Google indexed my site
and started sending significant traffic my way. My traffic according to
Alexa, is under 50,000 many weeks - my site even made it into the top 15,000
for a very short while. Those spikes in traffic also means more subscribers
and more sales. I recently had over 200 subscribers to my ezine
in one day - my site normally recieves around 5-10 new
subscribers each day.
I also found more people 'bookmarked' my site - resulting
in more long term targeted traffic. My affiliate sales have increased,
and since my page views are up, my Google Adsense earnings
has also increased. I also believe article writing has helped
in branding my site and also giving myself more creditability.
In fact, my results have been so positive, I feel a 'disclaimer' coming
on! Your results will vary according to your skill, effort and resources but
article marketing is one of the best free marketing strategies you will ever
have at your disposal. If you try only one new marketing technique this
year, make it article writing.
So go ahead, give your site the boost it deserves, 'TurboCharge'
it with some of your best writing and experience the effects for
yourself. Buckle up and both hands on the wheel!
Well respected Marketer Jason Potash has released some handy software that
will syndicate your articles. Check it out here: Article Announcer
Copyright © 2005 Titus Hoskins of www.bizwaremagic.com
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