Sean Burns is one of the most knowledgeable experts on Google that you will find on the net!

Not only does he know his 'stuff' but he's also very approachable and helpful - even to those just starting out. Visit any of the business forums and you're probably see a helpful post there by Sean. He has helped me out on numerous occasions with some very tricky SEO problems.

His advice is extremely direct and informative. He's the major reason why this site is ranked in the search engines. I always follow his advice and I even did a thorough study of his main site WebmastersReference.com to find out his linking strategies and how he has optimized his pages.

If you want to increase your rankings then you should visit his website and take a close look at how he has formatted his site.

While you're there - make sure you sign up to his weekly newsletter. Since search engine rules and guidelines are always changing - this weekly guide will keep you informed on what's happening with the search engines. It's like having your own personal SEO consultant!! Very up-to-date information at your fingertips.

Sean also has put out a very informative book on the search engines. If you want help with getting your site on top of the search engines - have a look at Rankings Revealed - How to Top the Search Engines. A very comprehensive guide for increasing your search engine rankings.

Tackles such SEO topics as:
How to optimize your site.
How to get reciprocal links.
How to target certain keywords.
How to increase your PR ranking to top the search engines.
A great Step-by-step guide.

If you only buy one book on Search Engines make it this one!

Highly recommended. Rankings Revealed - How to Top the Search Engines.

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