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**** BizWare Magic'sOpt-in Newsletter


Jan. 11, 2004 - New Spam Laws

NEW SPAM LAWS

 
                BWMagic's Opt-in News
                      To Your List Building Success.


                      Jan. 11, 2004
                      www.bizwaremagic.com
                      

                                

                      Warm welcome to all new subscribers.

                                          

                      
                      NEW SPAM LAWS
 
                      All this week I have been taking a closer look
                      at the New Can-Spam Laws that now govern 
                      'email marketing' in the United States.

                      First off, I am not a lawyer so if you're really
                      concerned about these new Laws consult a lawyer.
                      
                      Only time will tell how these laws will affect
                      online marketing. But it could mean big changes
                      for those operating an online business in the
                      States.

                      I was rather curious to see how some well known
                      ezine or list publishers would change their
                      mailings.

                      The only major change (that I could see / not a lawyer...)
                      was the placing of an actual Postal Address in the
                      mailings.

                      Most are reponsible operators and are no doubt doing all
                      of the following:
                      
                       *mailing only to those who have 'opted-in' to their list

                       *providing an opt-out or unsubscribe link in every email

                       *keeping a record of all sign-ups IP time stamps & addresses
                       
Here are some of my observations of what's happening with some well known ezines: Paul Myers - Talkbiz News - still mails his ezine but he has also moved to online information with a blog. A lot of international publishers, Neil Shearing and Sean Burns shows no changes in their mailings but then again these Laws apply to those living/operating in the States. The one person who I was really interested in seeing how he would handle these laws - was Bob Silber! He is a lawyer and also publishes an ezine. He phased out his old ezine 'Web Head Marketing News' and replaced it with the 'Bob Silber Letter'. If you want to check out his 'subscribe process' you can click this link: He uses a 'double opt-in' just to be on the safe side. This is the statement besides his subscribe box: "By signing up for this publication I give express direct consent to you and to any third party advertisers who may run advertising in your publication to receive in-house and third-party advertising in your publication. I understand no one would get my email address from you and any such mailings would only originate from you." Basically, the same as most people use - your email is safe and won't be given to any third parties. However, you do give permission to receive ads from third-parties in the publication.(your ezine) Again, I must state I am not a lawyer so use your own judgement. To your list building success. Kind Regards, Titus Titus Hoskins www.bizwaremagic.com 4 Tower Road, St. Alban's Nl, A0H 2E0 "If you can't get rid of the skeleton in your closet, you'd best teach it to dance." - George Bernard Shaw (1856-1950) -------~~~~~====={Opt-in News}=====~~~~~------ Get a Step-by-Step Guide that will show you How to Start, Build & Manage your own Opt-In List! Click Here: www.bizwaremagic.com -----------~~~~~~~~~~~~~~~~~~~~~~~~-----------

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Titus Hoskins My name is and I am an artist, writer and webmaster. I am also a former art teacher who has been a full-time Online Professional Marketer for the last 10 years.

Bizwaremagic.com is my main website, but I have many more. You can follow me on Twitter, Linkedin and Google+.



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