**** BizWare Magic's Opt-in Newsletter
Jan. 30, 2004 - How to Get Google to Build Your List
BWMagic's - Using Search Engines to Build Your List
BWMagic's Opt-in News To Your List Building Success Jan. 30, 2004 www.bizwaremagic.com Warm welcome to all new subscribers. Using Search Engines to Build Your List. Google has danced again. Actually, it's more like a major update. If you have a web site - chances are - you're also keeping your eye on Google. For those not following the Search Engines - Google has become 'the' Search Tool that most surfers use to find what they're looking for on the internet. Getting a first page listing of your url (site) on Google can make or break your marketing efforts. Get enough keywords listed and the traffic from Google or the other search engines ( Yahoo, MSN Inktomi, etc. ) will build your list for you very quickly. Just put a 'subscribe box' on your site - offer a good quality free gift to entice your visitors to subscribe and just watch the numbers roll in. I have also found it helpful if you put a link to a sampling of your newsletter just below the subscribe box. Search Engines bring you traffic - then let your site and it's contents entice visitors to sign up to your list or ezine. Because all this traffic is targeted - you get subscribers who are interested in your site and it's contents. Now back to the Dance. If you have no idea what the Google Dance is you can visit this link which shows the different servers for Google. http://google-dance.miniunternehmen.de/ When Google dances - the listings on these different servers - go up and down. Like a dance! Last November Google did a major update of their algorithm. The mathematical code they use to rank sites. Many webmasters lost their first page rankings. That one was called the 'Florida Update' - and it didn't hurt my 'keywords' rankings. Unfortunately, I cannot say the say for the latest so called 'Austin' Update. My key phrase 'opt in list building' was ranked 4th or 5th in Google before the update. Now it's zapped into cyberspace. I also lost some marketing keywords as well. ;-( It's important because lost traffic means lost subscribers; not to mention lost revenue from your site. The Good News - many of November's changes are now back to their 'pre' update positions. Let's hope the same happens for this update. What does all this have to do with me - you ask? Why should you be concerned? Well... If you're trying to build a web site or online business - the search engines will play a major factor in your success or failure. It will also play a major role in how fast you grow your list or ezine base. It also means if you're just beginning - you have to start with the right foundation. That foundation is 'content'. Most people using the internet are looking for high quality content. Give them this 'content' and you will be a success. Build a high quality content site and the search engines will supply you with all the subscribers you will ever need. Google, Yahoo, etc. will build your list for you! But How do you Build a High Quality Site? Here's one of the best tips I ever put into this ezine. Ken Evoy and Site Build It! SBI has a well earned reputation for building the best content sites on the net. Their whole site building system is based on providing high quality content.
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How to Build a High Quality Profitable Site? - Try 'Site Build It' from Ken Evoy. Easily build a 'content' site that the
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